Sponsorship and Marketing Opportunities Moorland Farm, Far Hills, New Jersey June 24-25, 2017 www.essexhorsetrials.org (908) 234-9115 Benefitting Sponsored By
Essex Horse Trials Country Weekend June 24 and 25, 2017 In June 2016, over four hundred guests and equine enthusiasts gathered to celebrate the revival of Mars Essex Horse Trials, last held in 1998. The return of this renowned tradition is part of a strategic plan developed by community leaders and local equestrian organizations, aimed at revitalizing and growing premiere equestrian competitions in Somerset County and the surrounding region. Mars Essex Horse Trials is the first equestrian event, apart from Far Hills Race Meeting Association (FHRMA), to be held on Moorland Farm, a 230 acre estate at the cross-roads of Somerset, Hunterdon and Morris counties. In its 97th year, FHRMA draws over 40,000 spectators and has raised millions of dollars for health care in the region. The beautiful setting, perfect competitive conditions and family entertainment will make Essex a “must attend” event for spectators and professional and amateur competitors. Plans include a lifestyle boutique market, farm-to-table cuisine, a children’s activity tent sponsored by Willow School, “Horse Power”—a classic car show, tailgating on the hilltop and membership to the “Hoopstick Club” - a ring-side, all-inclusive two-day pass to the event. (www.essexhorsetrials.org). Best of all, Mars Essex Horse Trials will benefit the Greater Newark Life Camp whose mission is to provide an enriching day-camp experience for over 300 inner-city youth each summer. We hope you will join us on June 24 and 25, 2017 for what promises to be a great weekend in the country! Ralph Jones President Essex Horse Trials, Inc. patti@essexhorsetrials.org 2 908.234.9115
Honoring the Past, Celebrating the Future June 22, 2016: Launch Party for the 31 st annual Mars Essex Horse Trials patti@essexhorsetrials.org 3 908.234.9115
Experience The Thrill of Eventing Essex Horse Trials & Somerset County: Eventing 101 An Honored Moorland Farm – Equine Central Tradition Returns Perfect Together Eventing combines the elegance of Dressage, the thrill of Cross The Essex Horse Trials is The Essex Horse Trials For three decades, Essex Country, and the precision of the cornerstone of a will be the first equestrian was a must-attend Show Jumping. strategic plan developed event, apart from Far competition for both U.S. At any level, eventing provides a by community leaders Hills Race Meeting, to be and international rare opportunity for spectators of and local equestrian held on the beautiful eventers, drawing top all ages to witness the unique trust organizations, including Moorland Farm Estate, riders and thousands of and bond between horse and rider. Far Hills Race Meeting 230 pastoral acres at the spectators. Dressage : Gait, suppleness, and Association, Inc. and cross-roads of Somerset, communication are tested through Gladstone Equestrian Hunterdon and Morris On June 24, 2017, Essex a series of prescribed, intricate Association (GEA). counties. will make its new home movements. at historic Moorland Cross Country : Horse and rider Their mutual goal is the Far Hills Race Meeting, a Farm in Far Hills, maneuver at high speed over a revitalization and growth world class steeplechase reviving the area’s long- natural course of varied terrain of premiere equestrian event celebrating its 96th standing equestrian and natural obstacles. competitions, events and year, attracts over 35,000 heritage. Show Jumping : A sequence of clinics in the region. spectators to its private obstacles and tight turns are race course each fall. carried out within an arena—the final test of stamina, agility and precision. patti@essexhorsetrials.org 4 908.234.9115
Connect With Your Target Audience Demographic Snapshot Equestrian sports reach a national audience of 27 million people of all ages, male and female. According to statistics published by the United States Equestrian Federation (USEF), the sport commands $1.4 billion in equestrian product buying power. Of the registered members, the following demographic statistics have been established: • Median age: 35-40 • 85% women • 66% have a college degree • Average income: $185,000 • Average net worth: $1,340,000 • Average home market value: $594,000 • 22% own more than one home • All spend an average of 30 nights per year in a hotel • All own at least three vehicles • 40% own a farm; 66% of those own 10 acres or more • Own on average four horses • Compete at least six times per year patti@essexhorsetrials.org 5 908.234.9115
The Big Picture Somerset and surrounding counties are home to one of the • most affluent equestrian communities on the East Coast. With the United States Equestrian Team Headquarters and New York City a mere few miles away, Spectators and Riders also spend their time in surrounding Hotels, Restaurants, Retailers and Local Attractions. Sponsorships offer prominently displayed branding • exposure through various outlets including print, digital and social media, signage, banners and signature jumps, and exclusive entertainment opportunities. Select sponsorships will include co-branding opportunities • with additional premiere equestrian competitions in the area. Essex Horse Trials will offer the country’s finest footing, • significant prize money and the top horse and rider combinations in the field. The event will showcase a range of activities in addition to • equestrian sport; including classic car show, exclusive lifestyle shopping village, and entertainment for families and the community. patti@essexhorsetrials.org 6 908.234.9115
About Our Beneficiary The Life Camp movement began in 1887, when the original editor of Life Magazine founded the Life Fresh Air Fund to aid underprivileged children by sending them to the country for fresh air and sunshine. The Life Farm in Pottersville was first opened 93 years ago in 1923, and we continue to provide children from Newark with an enriching summer program in the country, something which they would otherwise not be able to experience. Today, LifeCamp provides a summer day camp experience for 300 Newark area youths per day for six weeks during the months of July and August. Campers are between the ages of 6 and 13, and come from the greater Newark public school system, as well as from Newark Charter School Programs (KIPP, Philip’s, North Star, Link, Newark Legacy and New Horizon). The LifeCamp campus is located on 90 acres of open fields, rolling hills, woodlands and the Lamington River. The campus is an effective teaching environment that makes learning enjoyable by providing experiential and contextual learning linked to the camp’s curriculum. The curriculum provides all campers with the opportunities to gain self- confidence and a sense of accomplishment as we continue to add and improve challenging and enriching opportunities. The overall LifeCamp program balances the arts, athletics and academic enrichment as well as personal growth and development, and is designed to help Newark’s youth become more confident in their abilities, improve their self-esteem, and foster greater autonomy and leadership qualities. patti@essexhorsetrials.org 7 908.234.9115
Become an Event Sponsor Presenting Sponsor $30,000 Benefits include: • Corporate logo/name listed as “Presented by” under Title Sponsor and Essex Horse Trials logos • 1 Prominent Banner and Signage in Exclusive Sponsor Hospitality Tent • 1 Banner in Show Jumping Area • 1 Banner on a Cross Country Jump • (2) 3’ X 5’ banners displayed throughout the premises • Integrated branding to appear on print, digital and social media, website, program journal and invitation • 10 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of show jumping arena and cross-country water complex • 5 preferred parking passes • PA announcement recognition throughout the day • Private walk-through of cross country course • Full page color ad in program • Special recognition in the program patti@essexhorsetrials.org 8 908.234.9115
Become an Event Sponsor Gold Medal Sponsor $15,000 Benefits include: • 1 Banner in Show Jumping Arena • 1 Banner on a Cross Country Jump • (2) 3’ X 5’ banners displayed throughout the premises • Logo to appear on website, print and digital media outlets • 8 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of show jumping arena and cross-country water complex • 4 preferred parking passes • Private walk-through of cross country course • Full page color ad in program • Special recognition in the program Catherine Haddad-Staller patti@essexhorsetrials.org 9 908.234.9115
Become an Event Sponsor Silver Medal Sponsor $10,000 Benefits include: • 1 Banner in Show Jumping Arena OR on 1 Cross Country Jump • (2) 3’ X 5’ banners displayed throughout the premises • Logo to appear on website, print and digital media outlets • 6 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of show jumping arena and cross-country water complex • 2 preferred parking passes • Full page color ad in program • Special recognition in program patti@essexhorsetrials.org 10 908.234.9115
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