SPONSOR PRESENTATION JANUARY 2019
WHAT IS ZOAT? Long tradition ZOAT is an Established • ZOAT stands for Z uid O ost A zië T ournooi and is an annual event bringing Asian Hockey Tournament together Dutch Professionals living and working in Asia to compete in a for Dutch Professionals friendly atmosphere; • 2019 marks the 47th edition of the ZOAT Tournament Established 1907 with the current format since 1972; • 500 to 600 participants from the SEA Region, 90% are Dutch nationals Organization rotates between Kuala Lumpur, Jakarta, Singapore, Hong Kong and Bangkok; • ZOAT receives coverages in Asian and Dutch media.
ZOAT 2019 IN HONG KONG Goal Capture the Target Audience in a positive and relaxed environment. When & where On 1,2 and 3 November 2019 in the center of Asia’s World City Hong Kong in Happy Valley on 3 water-based Astroturf pitches. Community During the 3-day tournament funds will be raised for a local Hong Kong Charity. Sustainability Create awareness about our impact on the environment through a carbons off set program to make this ZOAT carbon neutral and a range of other sustainability initiatives.
PROGRAM OVERVIEW 2019 FRIDAY SATURDAY SUNDAY THURSDAY 1 NOVEMBER 2 NOVEMBER 3 NOVEMBER 31 OCTOBER • Announcement reception • Golf Tournament • Hockey Tournament • Hockey tournament for Golf players • Sponsors Activities at the 1st day 2nd day ZOAT golf course • Sponsors Activities at the • Award Ceremony & Honors • Welcome reception for ZOAT hockey pitches • ZOAT Lounge Event all at the Consul- • 47th Anniversary party General’s Residency
WHY? The 3-Day ZOAT Tournament is THE way for your brand to engage with Dutch captains of industry from the entire SEA region in a positive and informal environment. The tournament off ers various types of touch points with the participants, through hockey, golf, charity, sustainability and partnering with ZOAT through sub-activities or booths at the grounds. Reasons why the ZOAT tournament is a unique sponsorship opportunity: 5. Social media reach 1. High profi le audience 6. Many possible touchpoints 2. International top talent 7. Broad range of industries 3. Brand Awareness and corporations 4. Professional
TARGET GROUP ZOAT Generally earning high Average age of 38 incomes of 100k+ Equal distribution man Decision makers and women Mainly families and Regional orientation & couples frequent relocation
ZOAT’S COMMUNITY INITIATIVES Fundraising for local Hong Kong charity ZOAT tournaments are connected to a charitable cause in the organizing country – usually supported by former Dutch national team players, like Olympic gold medalist Floris Jan Bovelander and Fleur van de Kieft. The traditional All-Stars match, whereby the best tournament players play against the local national team, will be one of the initiatives to raise money to support the local charity.
ZOAT’S SUSTAINABILITY INITIATIVES Raising awareness about our impact on the environment ZOAT Hong Kong 2019 will be the fi rst CARBON NEUTRAL tournament in Hong Kong. Other sustainability initiatives will be taken together with our tournament partners toward waste, packaging sustainable food options Communication touchpoints opportunities for our sponsor linked to the sustainability initiatives.
Many companies have been supporting ZOAT throughout the years, with multiple long-lasting partnerships
SPONSOR OPPORTUNITIES Several opportunities to become involved in the ZOAT Tournament as a partner: GOLF GOLD FRIENDS TOURNAMENT PLATINUM TOURNAMENT SPONSOR OF ZOAT SPONSOR SPONSOR SPONSOR Tournament will be Title sponsor of the Special event named Supportive Friends of One of Three Hockey named after sponsor Golf Tournament after sponsor ZOAT pitches named after Name of sponsor in all sponsor the communication Name of sponsor will be integrated in the tournament logo Main pavilion / lounge
250.000 HKD TOURNAMENT SPONSOR 1 Title sponsor Branding at the tournament and key events: 1. Main pitch at the HKFC hockey stadium is named after sponsor Only pitch available for extensive branding • Flags, boards and banners at pitch at the residency as well as at the party on Saturday night 2. Mention and speaking opportunity for tournament sponsor during welcome address, award ceremony as well as the residency of the • Option to set-up a stand in the promotion Consul-General during Welcome Reception village, display information and hand-out promotional materials 3. Company logo at primary location on sponsor boards • Option to display sponsor logo on ZOAT garments 4. Opportunity to include sponsor message in dedicated direct marketing mail to all participants after the event, to be sent out by ZOAT Committee Plus 2 complimentary tickets for the Golf Tournament as well as 4 tickets each for the Hockey Tournament, the Welcome Reception at the residency of the Consul-General of the Netherlands and the Saturday In communication: Editorial and full page ad in ZOAT 2019 tournament magazine night party or prominent display of sponsor logo on ZOAT websites and in newsletters
150.000 HKD PLATINUM SPONSOR Maximum of 3 1. Possibility of naming of Happy Valley hockey pitches. Two pitches available. 2. Company logo at top positions on sponsor boards, fl ags and banners at the tournament and key events 3. Opportunity to include sponsor message in direct marketing mail to all participants after the event, to be sent out by ZOAT Committee 4. Option to set up a stand in the promotional village, dispay information and hand-out promotional materials 5. Prominent display of sponsor logo in all communication - on ZOAT websites, Plus 2 complimentary tickets for the Golf Tournament newsletters and in printed communication, including ZOAT tournament as well as 4 tickets each for the Hockey Tournament, magazine. the Welcome Reception at the residency of the Consul-General of the Netherlands and the Saturday 6. Option to display sponsor logo on ZOAT Committee garments night party.
150.000 HKD GOLF TOURNAMENT SPONSOR Only 1 sponsor 1. There will be only one sponsor of the Golf Tournament who will receive access to 60-70 participants; 2. Mention during welcome address and speaking opportunity at Golf Welcome event on Thursday; 3. Opportunity to organize the fl ights in order to maximize networking possibilities for yourself and your colleagues; 4. Opportunity to include sponsor message in direct marketing mail to all participants after the event, to be sent out by ZOAT Committee; 5. Company logo prominent displayed on fl ags and banners at the golf location, on golf shirts, goodie bag and other promotional material; Plus 2 complimentary tickets for the Golf Tournament 6. Prominent display of sponsor logo in all golf-related communication - on ZOAT websites, as well as 4 tickets each for the Hockey Tournament, newsletters and in printed communication, including ZOAT tournament magazine; the Welcome Reception at the residency of the Consul-General of the Netherlands and the Saturday 7. Option to display sponsor logo on ZOAT Committee garments. night party
GOLD SPONSOR 100.000 HKD or in kind Maximum of 5 Friends of ZOAT Event Sponsor - Kids Club Be the one main sponsor of the Kids Club. Besides the communication outside the Kids Club you will get full visibility in the Kids Club with banners, fl ags and posters. Your company logo will also be placed on the clothing that will be handed out to staff and kids. Friends of ZOAT Event Sponsor - Saturday Night Party Be the one main sponsor of the Saturday Night Party. Besides the communication outside the party you will receive major exposure during the party with banners, fl ags and posters. Other communication possibilities can be discussed. Friends of ZOAT Event Sponsor - Transportation All participants joining the tournament will have to be transported to and from hotel, consul’s residency, the golf course, hockey fi eld and the party. Friends of ZOAT Event Sponsor - All Starts Game Match will be named after event sponsor and players will wear outfi t with company logo.
FRIENDS OF ZOAT 50.000 HKD or in kind Maximum of 10 Specifi c sponsorship 1. An array of opportunities for companies to participate through sponsorship in opportunities include: kind or cash sponsorship of specifi c events and activities during the ZOAT tournament. • Hong Kong hockey teams outfi ts 2. Friends of ZOAT will receive exposure on banners and sponsorship boards at the • Shirts ZOAT Committee members tournament and key events. • ZOAT Committee Headquarters • Medical Aid & Psysiotherapy Pavillion 3. Company logo will be displayed on all ZOAT websites, newsletters and printed • Massage Corner communication - including a 1/4 page advertisement in the ZOAT tournament magazine. • Relax area around the fi elds (including tents, beanbags etc.) 4. Option to display sponsor logo on donated ZOAT garments • Hockey prizes • Foodcourt at hockey corner 5. Two complimentary tickets for the Hockey Tournament, the Welcome Reception • Juice Bar and Coff ee corner at the residency of the Consul-General of the Netherlands and the Saturday Night Party. • DJ / Band at party or hockey fi eld
If you would like to know more about our sponsor options: Jelmer Kattevilder +852 6479 1005 sponsorszoat2019@gmail.com www.zoat.nl
Recommend
More recommend
