Speaker 8 Mr Paul Butler Packaging Tecnology Consultant Packaging Materials &Technologies Ltd packaginginnovation@yahoo.co.uk
Scale of the challenge - Facts • Over 6 million tonnes/yr consumer food waste – about 50% was edible • Corresponds to about one- third of all food we buy • £250 - £400/yr each person potentially edible food • 19% of household waste
Scale of the challenge - Attitudes • Not seen as a problem by many consumers – ‘I don’t waste much’ – ‘Packaging is a much worse problem’ – ‘Food is biodegradable – it’s OK to landfill’
Scale of the challenge - Trends • 19 minutes/meal • Deskilled or demotivated? • Drop in average household size • More unplanned shopping • Shifts in buying in grocery retail, e.g. frozen to chill
How can packaging help? • Pack Format: – to prevent food drying out via easy close features – to help consumers portion food better • Smart Labelling: – to communicate accurate ‘use-by’ information or indicate ripeness • Pack microclimate: – to prolong shelf-life of fresh produce
Format - Reclose features
Format - Portioning
Smart labelling • ‘Use-by’ dates not accurate - so good food could be thrown away unnecessarily • Fruit ripeness a significant source of food waste in home
Freshness \ Use-by Smart labelling – TTI’s/Ripeness
Pack microclimate
Pack microclimate Atmospheric control • Oxygen • Moisture • Ethylene
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