South King County Mobility Coalition Se Sept ptember 2020 ember 2020
Welcome! Review Agenda • Welcome & Introductions • Announcements •
Announcements • Staffing Updates • RARET Roundtable – September 22 nd • SKC Roundtable Sessions
Par Partn tner er Pr Pres esen enta tati tion ons Jean Kim, PSRC Transportation and Coordinated Plan Updates
Discussion: 2021 Work Plan Projects • Start the process today, to be finalized at November meeting • Themes and Goals for our projects Current ideas • Inspiration from 2020!
2020 Projects Timeline • Care Mobility Rewards Program – EXTENDED to November 30 th • February through November 30 th : now a 9-month Pilot Project 1 • SKC Transportation Providers Roundtable – June 2020 - POSTPONED • April & May: Planning and 2 Taskforce Meetings – POSTPONED • Goal to increase coordination, establish communication channels, and resource sharing among South King County providers Project 2 • Transportation Education and Coordinated Outreach to Harder-To-Reach Populations • Summer 2020: Planning and Task Force Meetings • Fall 2020: Conduct outreach Project 3 • Goal to increase transportation education and organize travel trainings for harder to reach populations such as isolated community members, multi-housing residents, and English Language Learners.
Pa Partn tner er Pr Pres esen enta tati tion ons Gunner Scott, King County Metro Route and Service Changes for SKC
Renton-Kent-Auburn Area Mobility Plan Launch of September 2020 Service Change 19
South King County Service Change Highlights 2019 20 2020 2020 2022 2022 2023 2023 20 2024 Metro invest ested ed Metro will invest Metro will begin Metro will begin I-405 BRT BRT and se service ice hour urs in additional itional plann pl anning ing work k for service on the Fed edera eral l Way Routes 101, 105, se service ice hour urs s an I-405 BRT RapidRid pidRide I Line. Link k will begin 107, 150, 164, and deliver an service service, with 183, and 906. updated network restructure associated through the Area ea (2024) and a Metro Mobility ility Plan. Federal Way Link restructures. extension restructure. 20
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Service S Suspensions Due to loss of ridership and revenue, many routes are and will continue to be suspended in September. In In S Sou outh th Ki King ng Cou ounty nty, , th the al e all-da day y netw network ork wi will lar argely ely be op e oper erat ating ing wi with th ful ull-ser servic vice e levels els as as pl plan anne ned d th throu ough gh th the R e Ren enton on-Ken ent-Auburn uburn Ar Area ea Mob obil ility ity Pl Plan an. A Line will have additional service on weekdays and weekends Most peak commuter routes will remain suspended Exceptions in South King include: 102, 111, 162 (new), 193 Detailed information (including new timetables) is available on the Metro website 23
Re Renton-Kent-Auburn Area Mobility Project Septe tember Service Change – Market keting / Just One Trip 24
Just One Trip Direct Mailer 80,000-piece mailing to Pacific • Algona • Auburn • Kent • Des Moines • SeaTac • Burien • 25
Just One Trip In-Language Mailer Versions in: English • Spanish • Chinese • Vietnamese • Russian • Note: The in-language version was on the outside and an English version was tucked inside. Metro used a special mailing list to target household language. 26
Digital Ad Plan Facebook and Instagram Ads • ORCA Card Offer General Digital Ads Multicultural Advertising Spanish Radio • 4 stations: KDDS, KLSY, KNTS, KKMO NW Vietnamese New (Nguio Viet Tay Bac) Seattle Chinese Post International Examiner (Asian publication in English) 27
Multicultural Advertising In-language Digital ads directing customers to the Get Ready page with service change information in-language Spanish Radio • 4 stations: KDDS, KLSY, KNTS, KKMO NW Vietnamese New (Nguio Viet Tay Bac) Seattle Chinese Post International Examiner 28
Just One Trip is in English, Spanish, Chinese, Vietnamese, Russian Top banners on the sign-up pages for the free $25 ORCA Card offer 29
Welcome Packet Welcome letter • • ORCA Card holder and info • ORCA tips brochure • All in-language 30
Mobility Board & Community Advocates Lucien Ong 31
Renton-Kent-Auburn Area Mobility Project September Service Change Community Based Organizations Identified CBOs for Partnership • Hopelink Seniors o Low-Income o • Asian Counseling and Referral Service (ACRS) Asian Americans o Low-Income o • Latino Community Fund (LCF) Spanish speaking community members o 32
Renton-Kent-Auburn Area Mobility Plan Launch of September 2020 Service Change 33
South King County Service Change Highlights 2019 2020 2022 2023 2024 Metro will begin Metro invested Metro will invest Metro will begin I-405 BRT and service hours in additional service planning work for service on the Federal Way Link Routes 101, 105, hours and deliver an I-405 BRT RapidRide I Line . will begin 107, 150, 164, an updated service service, with 183, and 906. network through restructure associated the Area Mobility (2024) and a Metro Plan . Federal Way Link restructures. extension restructure. 34
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Service Suspensions Due to loss of ridership and revenue, many routes are and will continue to be suspended in September. In South King County, the all-day network will largely be operating with full-service levels as planned through the Renton-Kent-Auburn Area Mobility Plan. A Line will have additional service on weekdays and weekends Most peak commuter routes will remain suspended Exceptions in South King include: 102, 111, 162 (new), 193 Detailed information (including new timetables) is available on the Metro website 37
Renton-Kent-Auburn Area Mobility Project September Service Change – Marketing / Just One Trip 38
Just One Trip Direct Mailer 80,000-piece mailing to Pacific • Algona • Auburn • Kent • Des Moines • SeaTac • Burien • 39
Just One Trip In-Language Mailer Versions in: English • Spanish • Chinese • Vietnamese • Russian • Note: The in-language version was on the outside and an English version was tucked inside. Metro used a special mailing list to target household language. 40
Digital Ad Plan Facebook and Instagram Ads • ORCA Card Offer General Digital Ads Multicultural Advertising Spanish Radio • 4 stations: KDDS, KLSY, KNTS, KKMO NW Vietnamese New (Nguio Viet Tay Bac) Seattle Chinese Post International Examiner (Asian publication in English) 41
Multicultural Advertising In-language Digital ads directing customers to the Get Ready page with service change information in-language Spanish Radio • 4 stations: KDDS, KLSY, KNTS, KKMO NW Vietnamese New (Nguio Viet Tay Bac) Seattle Chinese Post International Examiner 42
Just One Trip is in English, Spanish, Chinese, Vietnamese, Russian Top banners on the sign-up pages for the free $25 ORCA Card offer 43
Welcome Packet • Welcome letter • ORCA Card holder and info • ORCA tips brochure • All in-language 44
Mobility Board & Community Advocates Lucien Ong 45
Renton-Kent-Auburn Area Mobility Project September Service Change Community Based Organizations Identified CBOs for Partnership • Hopelink Seniors o Low-Income o • Asian Counseling and Referral Service (ACRS) Asian Americans o Low-Income o • Latino Community Fund (LCF) Spanish speaking community members o 46
Next steps & roundtable commitments Work Plan Conversations!
King County Mobility Coalition (KCMC) August M Meet eting: Discussion • Understanding Mobility during COVID • Next K KCMC m meet eting: g: Tuesday, November 17 th from 9:15am to 11:30am, Remote
Next S SKCMC CMC Me Meet eting: g: November 12 th , 2020 10:30am – 12:00pm Zoom Please t take a m minute t to c comp mplet ete o our n new virtual m meet eting s g survey.
Beb Bebhi hinn nn Gilb Gilber ert Bree B Br ee Boyce ce SKC Mobility Coordinator Program Manager BGilbert@hopelink.org BBoyce@hopelink.org 425-943-6731 425-943-6751 Please se co conta tact ct w with a any q questi tion ons!
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