Software startuppers took the media’s paycheck Media’s fightback happens through startup culture and abstraction shifts Outi Alapekkala and Juhani Risku Experience paper
Journalist, media industry Mobile network and innovator smartphone professional Outi Alapekkala Juhani Risku • 10 years as journalist, consultant and • 9 years at Nokia Corp. (Nokia Networks, analyst in EU affairs Forum Nokia, Symbian • Science, research and innovation UXD) • Information technology • Network management UI/UXD, Operator • Healthcare relations and sales, training for 3.5 million • Sustainable development & Agriculture developers, convergence of 6 different • Sports & Education Symbians • 3 years media industry innovations • 5 years media industry innovations • InterestMachine, Ecosystem ONE • InterestMachine, Ecosystem ONE • New journalism • Journalism at Risk – new journalism 2
From print to pixels 1 Tuesday 17 March 2009 The front page of the final print edition of the Seattle Post-Intelligencer. Photograph: Marcus Donner/Reuters http://www.theguardian.com/media/2009/mar/17/seattle-post-intelligencer-last-day 3
From print to pixels 2 4
Q&A 1. What happened? Questions Media, Network operators, Network manufacturers 1. Why it happened? Media, Network operators, Network manufacturers Ideas 2. What can be done? Answers Proposals Startup culture, disruptive thinking & actions 5
Newspaper advertisement revenue 1 all time high constant fall 1988 2006 6
Newspaper advertisement revenue 2 7
Comparison: IoT vs. Media 2015 Gartner November 10, 2015 2015 IoT 1200 bn $ to be created 2015 Media 1100 bn $ to be restructed 8
Network manufacturing – Zero sum game 9
Network operators – Renewal or death 1 10
Network operators – Renewal or death 2 11
Network manufacturers Waiting for 5G & IoT Power IoT with 5G connectivity Huawei predicts first 5G networks will go live in 2020 12
Journalists vs. startuppers Journalists’ actions Startuppers’ actions • Writing more and better articles • Creating new applications and solutions • Concentrating on investigative journalism • Disruptive thinking • Improving Web presence • Taking over old industries (taxi, hotel, • Publishing quality photos phones, media) • Visualisation • Monetising quickly 13
Cynefin – positioning industries 14
TAIC-SIMO – four components Network 15
TAIC-SIMO – structuring industries 16
Discussion and development – Fourth Estate French Revolution: Digital Revolution: 1789 – 1799 1989 – 2016 – Three-estate system The Clergy Commoners + Church The Nobility Aristocracy townsmen Constitutional Non-constitutional watchdogs 17
Discussion and development – Internal start-ups • Radical changes • Radical focus • Radical actions • Radical leadership • Radical products • Radical services 18
Discussion and development – New abstractions • New products • New services The Trio • New solutions • Patents • New Formats • Processes • New people • New businesses • New enthusiasm 19
Thank you! 20
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