Future Software Resources Ltd
Story Story!!!! When was the last time you paused and took an advert seriously? Can you remember why? The average African is wired to respond to stories, remember Tales by Moonlight.
Your brand story is a core part of your brand identity and helps give life to your brand.
Your brand story isn’t just what you tell people. It’s what they believe about your brand based on the signals your brand sends. The story is a complete picture made up of facts, feelings, and interpretations, which means that part of your story isn’t even told by you. — Source: The Story of Telling
Why Should You Have A Good Brand Story? 1. It Makes Customers Emotionally Attached to Your Products / Services Ask people who would never drink another brand of Cola.
2. It helps build Top of the Mind Awareness What happens when your brand is put side by side with two similar competition? Who would they remember and why? E.g. Experiment in the office. 3. It triggers a Sense of Belonging E.g. Share a coke with…
How then do you begin to tell an amazing brand story, for yourself or for a business? 1. Have a clearly defined goal of what exactly it is you want. The journey to achieving a good brand story in a marathon and not a sprint.
SMART GOALS are : SPECIFIC MEASURABLE ACTIONABLE RELEVANT TIMEBOUND
Define your business GOALS If your goal is to generate leads and sales, a specific marketing objective may be to increase leads by 50% through social media.
2) Who is my target audience? A good story isn’t necessarily about the write up. It is about how the writer is able to connect with an audience.
What role does offline play in my funnel? See yourself or your business as a solution What role do they play in your sales Are my digital assets in good to a problem in the society. funnel? shape? What is the purpose of each Who does this problem affect the most? asset? That should be your concern. Do they convert leads into customers?
Your Why? In this world saturated with competition, your why is what makes your brand unique.
YOUR HOW — How do you define your unique selling point and stand out from the crowd? Can you effectively communicate how you go about what you say you do in one minute.
No matter how amazing your story is, it must be AUTHENTIC! Because authentic is hot, just like Nigerian Jollof
When you tell your story correctly, you indirectly make an emotional investment in the heart of your audience, they would in turn fall in love with your brand.
Don’t Leave Social Media Out! This makes it easy to capture the attention of your target audience when they visit your profile.
What your Social Media bio should have Set up a business profile • Brief and precise bio • Link to website or resource • Use highlight for easy navigation • Add action buttons to your profile • Maintain a consistent theme and • elements across all graphics
Plan Your Content Every post is an opportunity to drive engagement, build following, increase conversions and interact with your community
Some Best Practices Use Breath-taking images • Tell stories • Write Compelling captions • Use questions to engage • Get users to tag and like •
#Hashtags Hashtags are not just something teenagers do. They make your content easier to find by those who do not already follow you.
The key is Gated Content It’s not enough to ask people to click, you have to reward them for their time. OFFER YOUR AUDIENCE WHAT YOU KNOW THEY WANT
Connect with me: IG: miracle_ewim Twitter: ewim_miracle Facebook: Miracle Ewim
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