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Apr 09, 2023 •8 likes •368 views

Social Media has Changed, Evolved, and Transformedare You Keeping up? Tara Robertson Agency Business Development Lead @taraerobertson IMPACT LIVE 2017 Agenda How Social has Changed Attribution and Social ROI Social Listening

  1. Social Media has Changed, Evolved, and Transformed…are You Keeping up?

  2. Tara Robertson Agency Business Development Lead @taraerobertson IMPACT LIVE 2017

  3. Agenda How Social has Changed • Attribution and Social ROI • Social Listening • Action Plan IMPACT LIVE 2017 @TARAEROBERTSON

  4. The Social Media Landscape IMPACT LIVE 2017 @TARAEROBERTSON

  5. Social Evolution 60/30/10 Rule Meaningful Engagement IMPACT LIVE 2017 @TARAEROBERTSON

  6. 7.2b People on Earth, 2.1b are Active on Social Media. IMPACT LIVE 2017 @TARAEROBERTSON

  9. Consumer Expectations People’s Top Choice for Customer Care Social Media Website/Live Chat Email 1-800 Number Store IMPACT LIVE 2017 @TARAEROBERTSON

  11. IMPACT LIVE 2017 @TARAEROBERTSON

  13. From Promos to Dialogue • Be Authentic. • Anticipate and Respond to Customers’ Social Expectations. • Integrate Customer Care into Your Social Strategy. • Develop a Social Business Built on Interdepartmental Collaboration. • Know: What makes my consumer buy… IMPACT LIVE 2017 @TARAEROBERTSON

  15. #NuggsForCarter @TARAEROBERTSON

  16. Social Attribution & Analytics IMPACT LIVE 2017 @TARAEROBERTSON

  17. Social Media has a 100% Higher Lead-to-Close Ratio than Outbound. IMPACT LIVE 2017 @TARAEROBERTSON

  18. We buy what our heart wants.

  19. Social Commerce 75% of People Have Purchased Something Because They Saw it on Social Media. IMPACT LIVE 2017 @TARAEROBERTSON

  20. 41% of Companies Admit to Having No Idea Whether or Not their Social Media Efforts Were Actually Paying Off. Jay Baer CONVINCE & CONVERT IMPACT LIVE 2017 @TARAEROBERTSON

  21. 43% of Digital Marketers Say Social Media is Their Most Effective Tactic… but 49% Say it’s the Most Difficult . IMPACT LIVE 2017 @TARAEROBERTSON

  22. Uncover Social Attribution • Understanding how Social Impacts and Drives Sales… • Answer “Why” are they buying. • Proving the Value of Social Beyond Soft Metrics. Engage. • Answering the Eternal Question: What’s the ROI of Social? IMPACT LIVE 2017 @TARAEROBERTSON

  23. The ROI of Social is that your business will still exist in 5 years. Erik Qualman AUTHOR, SOCIALNOMICS IMPACT LIVE 2017 @TARAEROBERTSON

  24. Social Tracking Create UTM codes to help track all social posts and ads through to GA. • Identify top performing posts & guide social content for future use • Leverage publishing tools to track keywords and develop content around them • Implement social listening into your business to drive marketing strategy IMPACT LIVE 2017 @TARAEROBERTSON

  25. Stop Talking, Start Listening IMPACT LIVE 2017 @TARAEROBERTSON

  26. Social Listening 31% of Tweets Containing Company Names, Don’t Include Their Twitter Handle. IMPACT LIVE 2017 @TARAEROBERTSON

  27. IMPACT LIVE 2017 @TARAEROBERTSON

  28. Sweet Talk on Social Listen Identify Take Action Adore Me Leverages Social Using Twitter Listening, Adore They Took That Information and Listening to Resolve Customer Me Identified a Trend in Ran a Contest, #SelfLoveNote, Issues, Note Engagement Customers Inquiring About to Find the Next Face of Adore Trends and Keep Tabs on the Modeling Opportunities. Me. There Were More Than 500 Designer Lingerie Market. Submissions. IMPACT LIVE 2017 @TARAEROBERTSON

  29. Results 3,377% 460% 7% Increase in Facebook Increase in engagement on Decrease in reply thread size click-through rate YoY Facebook YoY YoY IMPACT LIVE 2017 @TARAEROBERTSON

  30. How to Start Listening • Understand the Competitive Landscape • Know Your Personas • Review Your Analytics • Start with Brand Keywords & Publish based on those • Track, Measure, Analyze @TARAEROBERTSON

  31. Takeaways IMPACT LIVE 2017 @TARAEROBERTSON

  32. You Do You. Develop a Unique, Engaging Brand Voice That is Authentic and Resonates With Your Community. IMPACT LIVE 2017 @TARAEROBERTSON

  33. Know Your Customers. Build Brand Personas, Create Keywords and Track Where They are and who They are Engaging With. IMPACT LIVE 2017 @TARAEROBERTSON

  34. Put Customers First. Practice Social Customer Care to Not Only Resolve Issues, but Build Brand Loyalty Over Time. IMPACT LIVE 2017 @TARAEROBERTSON

  35. Stop Talking, Start Listening. Don’t Just Publish Content. Know What Your Customers are Looking for and Execute a Strategy Against That. IMPACT LIVE 2017 @TARAEROBERTSON

  36. Tara Robertson Agency Business Development Lead @taraerobertson IMPACT LIVE 2017

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