Welcome Immigration Crusaders!!!
TIMES HAVE CHANGED … LET’S DEVELOP A PLAN -The Importance of Adapt & Change -The Social Media Revolution -New Media VS Old Media -The Worm vs The Octopus The Value Ladder -Multi-Services Value Ladder -The Customer Journey -The 8 Core Disciplines of Modern Digital Marketing -Understanding the Customer Journey -The Problem - The Solution -Email Marketing Tutorial
REMEMBER THESE GUYS?
THEY THOUGHT “FILM” WOULD LAST FOREVER…
FAST FORWARD… HOW MANY DIGITAL CAMERAS DO YOU SEE THESE DAYS ?
TIMES CHANGE. WE MUST AS WELL.
REMEMBER THE GOOD OLD DAYS… OUR FAVORITE NEIGHBORHOOD VIDEO STORE
AND THEN “THESE GUYS” CAME ALONG
HAPPY TIMES!!!
OUT WITH THE OLD, IN WITH THE NEW.
DO YOU KNOW THIS MAN?
MAY NOT RECOGNIZE THE FACE, BUT YOU DEFINITELY KNOW THE COMPANY! REED HASTING - FOUNDER - NETFLIX
A SO THE STORY GOES…
The Tax Preparation Industry Who are the Wolves that want to Eat your Lunch?
How do We Compete Against the BIG BOYS?
We Need to Outsmart them by using all of the Tools and Resources that are Available in Todays Marketplace.
OLD MEDIA VS NEW MEDIA
The WORM vs. THE OCTOPUS
WORM Marketing Referrals - Direct Mail
OCTOPUS Marketing Yelp Google Search Facebook You Tube Office Signage Email Marketing Referrals Referral Partners Postcards & Direct Mail Telephone Calls
CASE STUDY www.infinityschools.com AFTER BEFORE Customer List: 800,000 Customer List: 45,000 New subscribers: 500 Mo New subscribers: 0 Emails monthly: 1.8 million Emails monthly: 15,000 I transformed my business within 5 years with no formal training. YOU CAN TOO! Faster, Easier and with Less $$$ Invested!
THE VALUE LADDER
THE VALUE LADDER
IDEAL CLIENTS = Those clients that will walk up your Value Ladder 1. WHO ARE THEY? 2. WHERE CAN YOU FIND THEM? 3. WHAT BAIT WILL YOU USE TO ATTRACT THEM 4. WHAT RESULT WILL YOU GIVE THEM?
The Importance of Developing a Multi-Services Business Model
Sample Multi-Services Business Lines Tax IDP Insurance Investments Consulting Individual Return Annuity Citizenship Classes Travel Insurance - Mexico Business Creation Identity Theft Protection Fingerprinting IRA Health Brand Development Business Entity Set-Up Background Checks Wills Life Automation Audit Protection Translation Services Trusts Commercial Strategy Tax Resolution Green Card Mutual Fund Social Media Set-Up & Credit Repair Replacement Management Estate Planning Bank Loans Citizenship Facebook Ad Set-Up & Management Business/Corporate Return DACA Renewal Bookkeeping Value Ladder Creation Family Petition Payroll Services Consulting Adjustment of Status Tax and/or Mastermind Group Audit Representation Unlawful Presence Waiver Tax Prep Training Classes Business Consulting
Ideal Client $$$$$ Multi-Services Value Ladder Consulting $5000 Investments $3500 Financial Planning Estate Planning VALUE Immigration Services - Provisional Waiver $3000 $1800 Immigration Services - Green Card Package Commercial Insurance $1200 Life Insurance $800 $600 Business Entity Formation Credit Repair $600 $500 Business Tax Preparation Identity Theft Protection $100 Individual Tax Preparation $200 Ideal Client LEAD MAGNET (BAIT) PRICE $ FREE OFFER
The Importance of Continuing Increase your Qualifications & Expertise
Are you licensed as an Enrolled Agent?
Are you licensed as an Insurance Professional ?
CONTINUING EDUCATION • INSURANCE • TAX PREPARATION • ENROLLED AGENTS PRE-LICENSE TRAINING • LIFE & HEALTH LICENSE • PROPERTY & CASUALTY • ENROLLED AGENT www.infinityschools.com
QUESTION If marketing and sales have changed, shouldn’t your marketing and sales STRATEGIES change reflect those changes?
YOU MUST LEARN HOW TO CREATE AND MASTER THE CUSTOMER JOURNEY FOR YOUR INDUSTRY AND BUSINESS
PROBLEM: I DON’T HAVE THE KNOWLEDGE OR SKILLS
SOLUTION: Hire an Expert or Commit To Training YOURSELF and YOUR TEAM
BAD NEWS: GOOD MARKETERS DON’T COME CHEAP …
HIRE A PROFESSIONAL $2500 Initial $300-$500 monthly Ad Spend $400-$800 monthly
ALTERNATIVES… TRAIN YOURSELF TRAIN YOUR TEAM
BOOKS & AUDIO BOOKS
BOOKS & AUDIO BOOKS
Immigration Consultant Website & Social Media Examples
Top Items 1.Website 2.Developing Awareness 3.Lead Capture 4.Lead Follow-Up 5.Email Marketing 6.- Phone Calls 7.Facebook Storytelling 8.Local Listings Domination - Google & Yelp 9.Facebook Advertising - ( Once technique is understood)
Provide online reviews or They will tell their friends even video testimonial about about your services your services!!! And they become customers Give them a reason to set up who will use you for multiple Provide them great value!!! a call or appointment services Give them more - one that Article, Ad, Video, FB Post, Something of interest and will give a reason to provide Coupon bring them to your website! you with their email address
ONLINE TRAINING COURSES CONVERSION FUNNELS CONTENT MARKETING CUSTOMER ACQUISITION EMAIL MARKETING SOCIAL MEDIA SEARCH MARKETING DATA & ANALYTICS TESTING & OPTIMIZATION
WWW.DIGITALMARKETER.COM FREE 14 DAY TRIAL
YOUR COMPETITION IS BEGINNING TO LEARN IMPLEMENT THESE SKILLS. Don’t let them beat you. It’s time to invest in yourself, in your business and in your team.
EMAIL MARKETING SET-UP WWW.MAILCHIMP.COM
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