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Social Media for Basic Food Basic Food Education Forum April 2019 - PowerPoint PPT Presentation

Oct 25, 2023 •339 likes •589 views

Social Media for Basic Food Basic Food Education Forum April 2019 What is is Social Media? Websites and applications that are designed to allow people to share content quickly, efficiently, and in real- time

  1. Social Media for Basic Food Basic Food Education Forum April 2019

  2. What is is Social Media? “Websites and applications that are designed to allow people to share content quickly, efficiently, and in real- time” (www.thebalancesmb.com/what-is-social-media-2890301)

  3. Top 5 Social Media Pla latforms TOP SOCIAL MEDIA PLATFORMS USED BY U.S. ADULTS (2018) 80% 73% 73% 68% 68% 70% 60% 50% 35% 35% 40% 29% 29% 27% 27% 30% 20% 10% 0% YouTube Facebook Instagram Pinterest Snapchat (https://www.pewinternet.org/fact-sheet/social-media/) (https://blog.hootsuite.com/twitter-statistics/)

  4. Best Social Media Str trategies for Non-Profits • Determine social media’s role and goals • Identify your target audience • Post frequently, engage audiences and empower advocates (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  5. Always connect back to • communications strategy and Determine social media’s organization’s mission role and goals Goals should be clear and • measurable (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  6. • Use social media analytics or data to learn more • Don’t feel like you have to be on Id Identify your every social media network ta target audience • Choose the right social media platform for specific audiences (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  7. Fac acebook (When ar are you our fol ollo lowers on onli line?)

  8. • Implement a social media calendar Post consistently, , engage • Connect with audiences and build audiences and empower communities advocates • Keep your supporters and stakeholders in the loop (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  9. Effective and non-effective social media (WithinReach examples)

  10. Eff ffective Example #1 • Original and branded photo of our staff • Engages audience with a call to action • Good understanding of our audience and goals

  11. Eff ffective Example #2 • Original social media campaign and unique hashtag • Engages audience with a call to action • Good engagement, via “shares”, from stakeholders

  12. Eff ffective Example #3 • Good image and connects to external link • Tagged relevant organizations • Highlights more than just eligibility guidelines

  13. Non Non-Effective Example #1 • Poor image; no link in post • No engagement • Little understanding of audience needs/interest

  14. Non Non-Effective Example #2 • Copy is too long • Lack of engagement • Little understanding of audience

  15. How can you create effective social media for Basic Food?

  16. • Plan and schedule your content ahead of time Esta tablis ish a social media • Helps to connect back to goals cale lendar and other communication strategies (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  17. Calendar Example: Wit ithinReach

  18. • Utilize visual content, keep copy short • Direct your audience to external Create engaging content links or sites • Experiment with humor – ONLY if it suits your audience (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  19. Make Basi sic Food • Highlight Basic Food benefits more th than elig ligib ibili lity • Share content that is food related guidelines (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  20. • Be responsive • Utilize tagging Engage with ith your audience • Stay updated and relevant and su supporters • Encourage and educate your stakeholders (https://blog.hootsuite.com/social-media-trends/) (https://sproutsocial.com/insights/nonprofit-social-media-guide/)

  21. Acti tivity Tim ime! Create your own Facebook Post • Goa oal of of po post t = In Increase kno nowledge of of Basic Food benefi be fits ts among you our aud udience • Ch Choose you our tar target aud udience 1 2 (i.e (i.e. lo low-income families, col college stu students ts, , etc.) • Ch Choose the the be best t ph photo (r (rig ight) for you our po post OR OR se search for you our own! 3 4

  22. Connect wit ith Wit ithinReach! Facebook: : @WithinReachWA Twitter: @WithinReachWA In Instagram: @withinreachwa Lin inkedIn: WithinReach YouTube: withinreachwa

  23. Questions?

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