Social Media Audit: Dutch Bros. Coffee Maddie Beaulieu, Nicole - PowerPoint PPT Presentation

Jan 29, 2024 •105 likes •388 views

Social Media Audit: Dutch Bros. Coffee Maddie Beaulieu, Nicole Rideout, Taylor Davis and Joe Albertine 200+ Locations in Seven States Customer Service/Attitude Franchising Strategy Dutch Bros. Coffee Social Audience Per Channel Dutch Bros.

Social Media Audit: Dutch Bros. Coffee Maddie Beaulieu, Nicole Rideout, Taylor Davis and Joe Albertine
200+ Locations in Seven States Customer Service/Attitude Franchising Strategy
Dutch Bros. Coffee Social Audience Per Channel
Dutch Bros. Coffee Social Engagement Per Channel *number of likes, favorites, retweets and thumbs-ups across platforms
Facebook Types of Content Promotional ● CSR ● Photos of cup ● Frequency of Posts Interaction
#Hashtags
Dutch Bros Twitter Content Original Retweet Quote/Response
sdf Competitors
Followers Tweets Followers
● 36,700 followers ● On average, Dutch Bros posts roughly 4-5 photos a week Instagram ● Posts receive an average of 2,000 likes and twenty comments ● In the past three months, Dutch Bros has made a total of 91 posts on Instagram
Positive Aspects Reliability of posts (you can ● expect to see a post every one to two days) Variety of posts: promotional ● posts, photos of various beverages, social media campaigns and more Successful in creating a ● personal connection to their followers and fostering a community between the brand, its employees and customers
I nstagram Followers: Dutch Bros. vs. Competitors
Number of Posts: Dutch Bros. vs. Competitors
Competitor
YouTube
YouTube
YouTube –– Video Content
Conversation Analysis Five Stars on Yelp Growing business Happy customers
Suggestions - Focus on original Twitter content - More videos on YouTube - Interact more with the audience on Facebook - Promote Instagram account - Snapchat
Drink Up!

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