Smith School Marketing Full-Time MBA
Agenda • A few words from your predecessors • The Marketing curriculum • Q & A
The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting Marketing Entrepreneurship Manager
The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting Marketing Entrepreneurship Manager
Two Sets of Skills: Strategy and Analytics Marketing Brand Marketing Research Manager Strategy Advertising Product Manager Consulting Analytical Marketing Toolkit Entrepreneurship Manager
The Marketing Curriculum Integrated Digital Consumer Pricing Marketing Brand Channels & Behavior Strategies Strategy Mgmt Platforms (702) (711) (714) (716) Advanced Marketing Analytical Market Marketing Research Forecasting Toolkit Analytics (713) (701) (710)
The Marketing Curriculum Integrated Digital Consumer Pricing Brand Channels & Behavior Strategies Mgmt Platforms (702) (711) (714) (716) Advanced Marketing Marketing Market Marketing Strategy Research Forecasting Analytics Capstone (713) (701) (710) (703)
Q & A
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