smith school marketing full time mba agenda
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Smith School Marketing Full-Time MBA Agenda A few words from your - PowerPoint PPT Presentation

Smith School Marketing Full-Time MBA Agenda A few words from your predecessors The Marketing curriculum Q & A The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting


  1. Smith School Marketing Full-Time MBA

  2. Agenda • A few words from your predecessors • The Marketing curriculum • Q & A

  3. The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting Marketing Entrepreneurship Manager

  4. The Goal: Success in a Marketing Role Marketing Brand Research Manager Advertising Product Manager Consulting Marketing Entrepreneurship Manager

  5. Two Sets of Skills: Strategy and Analytics Marketing Brand Marketing Research Manager Strategy Advertising Product Manager Consulting Analytical Marketing Toolkit Entrepreneurship Manager

  6. The Marketing Curriculum Integrated Digital Consumer Pricing Marketing Brand Channels & Behavior Strategies Strategy Mgmt Platforms (702) (711) (714) (716) Advanced Marketing Analytical Market Marketing Research Forecasting Toolkit Analytics (713) (701) (710)

  7. The Marketing Curriculum Integrated Digital Consumer Pricing Brand Channels & Behavior Strategies Mgmt Platforms (702) (711) (714) (716) Advanced Marketing Marketing Market Marketing Strategy Research Forecasting Analytics Capstone (713) (701) (710) (703)

  8. Q & A

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