The Eyre Peninsula Brand Program Presented by Mark Allsopp Food - PowerPoint PPT Presentation

Jan 06, 2024 •216 likes •336 views

The Eyre Peninsula Brand Program Presented by Mark Allsopp Food Industry Development Officer February 2015 Program summary Stakeholder membership and subscription structure Industry investment Program design lead by industry target

The Eyre Peninsula Brand Program Presented by Mark Allsopp Food Industry Development Officer February 2015
Program summary • Stakeholder membership and subscription structure • Industry investment • Program design lead by industry target teams • Ownership held by RDAWEP
Brand objectives • Regional accumulator • Position the Eyre Peninsula as one of the premium tourism and culinary destinations • Reinforce competitive advantages • Unified collaborative approach • Maximise growth potential for Eyre Peninsula
Brand objectives • Unify, maximise, reinforce advantages, position the Eyre Peninsula as a premium tourism and culinary destination • Eg - Seafood Marquee film
Target Markets • Food Program – Chefs – Wholesalers – Importers – Retailers – Food consumers • Tourism Program – Tourism trade partners – Tourists
In region marketing/promotion
Seafood Expedition 2014
Social media
In market promotion
In market promotion
Eyre Peninsula Seafood User Guide (English) Eyre Peninsula Seafood User Guide (Mandarin) Eyre Peninsula Seafood Flavour Wheel Eyre Peninsula Visitor Guide Eyre Peninsula Culinary Adventure Guide Eyre Peninsula Corporate Events Planner Nullarbor Guide Marketing www.exploreeyrepeninsula.com.au www.eventseyrepeninsula.com.au Directory www.seafoodfrontier.com.au info@exporeeyrepeninsula.com.au info@eventseyrepeninsula.com.au trade@seafoodfrontier.com.au eyrepeninsulaaustraliasseafoodfrontier @eyre_peninsula @eyrepeninsula #eyrepeninsula Eyre Peninsula, Australia’s Seafood Frontier (Trade) # #eyrepeninsula #seafoodfrontier

Recommend

Eyre Peninsula WAP MERI Plan Ben Smith Monitoring, Evaluation & Reporting Officer Dr Greg

Eyre Peninsula WAP MERI Plan Ben Smith Monitoring, Evaluation & Reporting Officer Dr Greg Kerr Landscape Ecologist Natural Resources Eyre Peninsula WAP MERI Plan DEWNR responsible for monitoring MERI Plan currently being

348 views • 13 slides

RESEARCH CENTRE EPARF and Minnipa Agricultural Centre Supporting Agricultural Research on Eyre

WORKING WITH A RESEARCH CENTRE EPARF and Minnipa Agricultural Centre Supporting Agricultural Research on Eyre Peninsula EPARF Board Eyre Peninsula Farmers Consultants - local skills and expertise SARDI University of Adelaide

210 views • 5 slides

Eyre Peninsula Mineral & Energy Resources Community Development Task Force Rainer Korte

7 March 2017 South Australias electricity transmission specialist Eyre Peninsula Mineral & Energy Resources Community Development Task Force Rainer Korte Executive Manager Asset Management electranet.com.au Security Classification:

341 views • 17 slides

SACOMEs Electricity Buying Group Rebecca Knol Chief Executive Officer Eyre Peninsula Mineral

South Australian Chamber of Mines & Energy SACOMEs Electricity Buying Group Rebecca Knol Chief Executive Officer Eyre Peninsula Mineral & Energy Resources Community Development Taskforce Tuesday 29 August, 2017 Electricity Buying

487 views • 10 slides

Regional Development Australia Whyalla and Eyre Peninsula (RDAWEP) What is so important about the

Regional Development Australia Whyalla and Eyre Peninsula (RDAWEP) What is so important about the RDAWEP region? What can the RDAWEP region do for Australia? What can the RDAWEP region do for the State? What are stakeholders

257 views • 8 slides

Ceduna Sub Basin, Great Australian Bight, South Australia EPP37, EPP38, EPP39, EPP40 Eyre

Ceduna Sub Basin, Great Australian Bight, South Australia EPP37, EPP38, EPP39, EPP40 Eyre Peninsula Mineral & Energy Resources Community Development Taskforce March 2015 BP Confidential Disclaimer The content of this presentation is

242 views • 12 slides

Jane Eyre Jane Eyre by Charlotte Bront by Charlotte Bront Presentation by Chad Philip

Jane Eyre Jane Eyre by Charlotte Bront by Charlotte Bront Presentation by Chad Philip Johnson For Mr. Paul Calkins ENGL13B Online Submitted April 09 th , 2012 Source:

281 views • 11 slides

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A persons perception of a product, service, experience or organization; the art and science of brand building. Opportunities to influence brand

619 views • 8 slides

Shotley Peninsula TAG & All About Ipswich About the DMO All About Ipswich (AAI) is the

Shotley Peninsula TAG & All About Ipswich About the DMO All About Ipswich (AAI) is the Destination Management Organisation (DMO) for Ipswich and the consumer brand used by Ipswich Central; the Business Improvement District (BID) for the

256 views • 13 slides

Peninsula Corridor Electrification Project Draft Environmental Impact Report LPMG March 27,

Peninsula Corridor Electrification Project Draft Environmental Impact Report LPMG March 27, 2014 Context 2 1 Caltrain Modernization Program ~$1.5 Billion Early Investment Program CBOSS PTC (2015) Peninsula Corridor

180 views • 16 slides

Manufacturing Agriculture Mining (mineral resources) Wild catch fishing

Whyalla and Eyre Peninsula region is one of South Australias most productive generating in excess of two billion in revenue annually, majority exported overseas. Existing key sectors: Manufacturing Agriculture Mining (mineral

858 views • 46 slides

Mornington Peninsula Shire Enhanced MCH Service Mornington Peninsula Shire Mornington Peninsula

Mornington Peninsula Shire Enhanced MCH Service Mornington Peninsula Shire Mornington Peninsula Shire Our Team All fonts in Arial Mornington Peninsula Shire Mornington Peninsula Shire Mar 2018 Nov 2018 Oct 2018 Shared draft guidelines

96 views • 7 slides

CONSERVATION CONSERVATION EASEMENTS: Fiscal Impacts to Localities in the Middle Peninsula Middle

CONSERVATION CONSERVATION EASEMENTS: Fiscal Impacts to Localities in the Middle Peninsula Middle Peninsula Jackie Rickards Middle Peninsula Planning District Commission July 13, 2011 1 Location of the Middle Peninsula Peninsula Middle

412 views • 37 slides

WHAT IS A BRAND? Brand is not : Your name, your logo, your messaging, or any other thing

WHAT IS A BRAND? Brand is not : Your name, your logo, your messaging, or any other thing perceived with your physical senses; these are Brand Representations WHAT IS A BRAND? The many things often confused for the brand can represent

490 views • 21 slides

FIT Brand Architecture May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand Overview May 1,

FIT Brand Architecture May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand Overview May 1, 2015 FIT BRAND ARCHITECTURE Brand Overview Brand The sum total of how an organization is perceived. Branding Shaping that perception through

848 views • 35 slides

START WITH YOUR BRAND POSITION Your Brand Positioning is An expression of how your brand

START WITH YOUR BRAND POSITION Your Brand Positioning is An expression of how your brand fills a need for a particular audience in a way that competitors dont A guide for the marketing, production and operational decisions of your

518 views • 22 slides

Welcome No e l Jo h n M cLo u g h l i n M A RK ETI NG DI RECTOR Our Brand Your Brand

Welcome No e l Jo h n M cLo u g h l i n M A RK ETI NG DI RECTOR Our Brand Your Brand Getting to know your Holiday Maker Dublin Updates Networking Event Tour of St Patricks Cathedral & Marshs Library Ga v a n Wo o

1.04k views • 74 slides

Michigan State University Malting Barley Program ASHLEY MCFARLAND UPPER PENINSULA RESEARCH AND

Michigan State University Malting Barley Program ASHLEY MCFARLAND UPPER PENINSULA RESEARCH AND EXTENSION CENTER Malting barley research 2 Established research program in 2013 Variety trials Cultural management Facilitation of

584 views • 41 slides

Deontological Ethics From Jane Eyre , the end of Chapter XXVII: (Mr. Rochester is the first

Deontological Ethics From Jane Eyre , the end of Chapter XXVII: (Mr. Rochester is the first speaker) And what a distortion in your judgment, what a perversity in your ideas, is proved by your conduct! Is it better to drive a fellow-creature to

569 views • 29 slides

Brand USA Originals 2016 NC Co-op International Brand USA & Miles Brand USA is the United

Brand USA Originals 2016 NC Co-op International Brand USA & Miles Brand USA is the United States Official Destination Marketing Organization (DMO) promoting global travel to the United States. Brand USAs mission is to increase

496 views • 10 slides

Brand USA & Rhode Island Brand USA & New York State 2019-20 Tourism Conference April

Brand USA & Rhode Island Brand USA & New York State 2019-20 Tourism Conference April 2019 January 24, 2019 Programs & Participants 2018 Brand USA & NY State Program Summary 2018 UK Global Winter Multi-Channel

322 views • 29 slides

HERE W E GO! 2 2 Upper Peninsula Electronics Collection Network W hat is it? Voluntary

Electronics Collection Network UP Solid W aste Forum April 25, 2019 Steve Noble, Coordinator Michigan Electronic W aste Takeback Program Sustainable Materials Management Division 1 1 HERE W E GO! 2 2 Upper Peninsula Electronics

176 views • 15 slides

USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand

Build A Valuable Asset that You Can Profit From For Years Or Sell As A Valuable Business Simply by Building Your OWN Brand Build A Brand USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand Name

291 views • 6 slides

2017 1 TAURUS BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT 2

BRAND PRESENTATION 2017 1 TAURUS BRAND FACTORY PRODUCT OFFER MARKET COVERAGE BRAND IDENTITY BRAND SUPPORT 2 TAURUS BRAND AND FACTORY 3 BRAND BR AND HIS HISTOR ORY Passenger car tires from In 1973, the TAURUS brand was applied to

885 views • 32 slides