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Smart Energy Neil Pennington, Director of Smart Innovation 1 Standard disclaimer I will not > Provide a party political broadcast on behalf of the npower party!! > Seek to score political points all Suppliers and


  1. Smart Energy Neil Pennington, Director of Smart Innovation 1

  2. “Standard” disclaimer I will not … > Provide a “party political broadcast on behalf of the npower party”!! > Seek to score political points – all Suppliers and Industry colleagues are in this together. I will … > Provide an honest view from someone working with this day-in, day-out. > Provide insight into the issues that are “front of mind” regarding delivery. > Of course stay away from anything affecting commercial and competitive advantage for npower.

  3. RWE Npow er • One of the Big Six Energy Retailers in GB • Owned by RWE AG in Germany • Over 5m customer accounts • Completing enterprise systems replacement activity Neil Pennington • Previously the Smart Programme Director for npower • Now focusing on Smart Innovation opportunities to optimise on the unique disruptive moment smart meter deployment creates • Partnership with Nest is just the first of many initiatives

  4. GB Smart Meter Roll Out – Facts & Figures … Roll Out to be completed by the end of 2010

  5. What’s happening in the rest of Europe Europe presents a fragmented picture. Netherlands: Nordics: Country Rollout Customer Programme Period s Full scale AMR restarted after delay currently being due to privacy Italy 2001 – 2011 36m implemented concerns following Planned national Sw eden 2003 – 2009 5.2m regulatory rollout for 2014. directive. Finland 2009 – 2013 3.1m Spain 2011 – 2018 28.4m Germany: France 2012 – 2017 34m Large scale RWE France: pilot (100,000+) Norw ay 2014 – 2017 2.6m ERDF planned No plan for deployment of national rollout. 6m meters per Ireland 2014 – 2018 2m year from 2014. Netherland 2014 – 2019 7.6m Spain: s Full scale Italy: United 2014 – 2019 29.1m rollout Rollout nearly Kingdom started completed with in 2011. 94% penetration of Smart meters.

  6. What’s happening across the world Some of the deployments underway and complete, globally. Netherlands Regulatory Nordics: requirement to Full scale AMR implement smart currently being meters. Major implemented following pilots complete. regulatory directive. France: Italy: 300,000 Enel: Largest AMR meter pilot Southern California: deployment to date completed. PG&E: Full scale - 27million meters. deployment >90% Baltimore: Gas deployment complete. Multiple BG&E: underway. smart tariffs in use. Large Pilot complete, Smart Energy Pricing trials underway. Australia: Victoria: Full Scale Rollout ~30% complete.

  7. GB: The Government expects significant benefit from Smart Total Benefits: £18.8 billion Customer Opportunity £7 Billion  Promotes energy & carbon savings (PV)  Smooth electricity demand  Promote Competition in Supply,  Metering, Energy Services &  Home Automation  Improve Customer Service  Deliver Customer Support Total Costs: £12.1 billion  Enable Smart Grid development  Simplify industry processes  Wider public policy dependencies  Security and resilience  Meet net economic benefits (Source: Impact Assessment: 2013) Consumer engagement is fundamental

  8. Smart: a significantly new business infrastructure SECURE & INTEROPERABLE DATA ACCESS AND CONVERSION OF INFRASTRUCTURE IN THE PREMISES TRANSFER CUSTOMER DATA npower.com CRM/ BILLING Supplier Responsibility Supplier Responsibility Supplier Responsibility • Supplier rent or buy assets & • “Interim comms” during • Run the Retail business using capability Foundation, Smart data. • Industry defined standards. • DCC responsibility during Mass • Deliver Smart customer benefits. Roll Out • Monitor and report on progress. Built on 3 Foundations: 1. Common Tech Specifications for Devices, 2. DCC working across GB, 3. Central Delivery Body engaging consumers effectively

  9. Our Plan Early 2014 During 2013 Prove we can get the Build capability to operate Smart and engage with basics right for npower npower customers customers at low volume - Pre Data Communications - Pre Data Communications Company (DCC) Company (DCC) Late 2015 Onwards Late 2014 Begin driving for Smart at Start to get the basics right scale as Roll Out for all customers in Great Commences Britain at increasing volume - Via the DCC, all suppliers - and prepare for testing with the and new technology DCC

  10. This is a significant impact on the customer and our relationship I’m taking time off, they better turn up, explain all How do we ensure the right the gadgets and not leave customer experience, that the a mess! technology works providing high How is this going to help me quality data, and we meet the manage my bills? business case? Scale of Transformation I’m a dual fuel smart installer, Customer Expectations Scale of Transformation comms expert, IHD trainer, > Convenience. > New systems. customer adviser & getting > Simplicity. > New meters. pressure from both customers and HQ. > Self service. > HAN/ WAN/ IHDs. > Web & Smartphones. > Business Change. > Transparency & Trust. > circa £1bn cost. > Information access. > £ Pass through. > Social Media. > Regulatory deadlines. > Rising bills. > New data. > Health concerns. > Interoperability. > No disruption. > Scale scheduling. > Appointment time. > Time in property. > Not my cost. > Load & CO 2 reduction. > Flats, vulnerable customers. I’m an energy advice > Consumer Groups. provider, resolving complex > Whole new scale. queries, requiring up to date and accurate information at my fingertips.

  11. The Smart Programme is underpinned by a National campaign aimed at “getting Gaz and Leccy under control” …  Central Delivery Body: Smart Energy GB.  c£100m campaign over 5 years.  All media channels inc Radio and TV.  High profile launch with Bob Geldof and Secretary of State for Energy.  Marketing assets can be used by any party.

  12. Connectivity: the critical element that creates “the Magic” for everything Smart 4 The mandated smart architecture 1 provides customers with aggregated information on energy – in real time in the home and at 5 D+1 or later via web or apps New smart products will enable 2 Customers to interact with their DCC Internet energy use in a new way At device/circuit Insight level Hardware, Plugs, Light Control Heat Sensors Wash Rules based - Binary, Clean 1 Action Scheduled, IHD Chill Safe Responsive Rules and Secure On Automatic Cook actions applied 3 Demand CH Fun 2 to the controls Savings, Comfort, Outcomes for E G CAD ADSL Convenience, Trust individuals Smart Meters The link to smart metering is not 3 mandatory, but is the unique Scope of Smart Programme opportunity for Energy Retailers to own this space. 4 Customers providing their data to Scope of Smart Innovation 3 rd party service providers Opportunity for npower to provide Products, Services and Partners to help customers understand and product and services to non-energy 5 customers control their energy usage. 12

  13. Smart Innovation: “Insight to Action” Through: Analytics turning “big data” into relevance for customers and for npower to bring new services and propositions to the market. By: Providing the means through which customers can exercise control and choice: Devices and Apps By: Providing propositions (eg bundled energy) that encourage action by customers, informed by insight and delivered through controls eg, connected ecosystem for heating, home protection, healthcare, home energy management. Securing: Benefits to npower through retention, acquisition of valuable customers through energy bundles and technology, as well as Non Commodity revenue from new business models. We need to take actionable steps, through partnerships, that allow us to prove/disprove the opportunity, build a business case and make the decision to scale or exit.

  14. Our most recent innovation > Game Changer bringing nest to UK Energy Market > Deal done in 4 weeks UK Launch 2 nd April > Intelligent Fix launch 16 th May > Stand alone launch 28 th May > First Install 6 th June > >…. And there is more to come

  15. But there is a completely new ecosystem in place Healthcare and Assisted Living Energy Entertainment Management Systems and Climate Control Systems Security and Home Access Appliances Control Systems Lighting, Window and The other Appliance room Control i.e. the car Systems

  16. Thoughts on w hat this means for the supply chain Now Soon > Industry Specific > Data & Comms Skills > Manual > Technical > Routine > Customer relationship > “Cheap, white plastic” > Desirable Technology > Closed system > Open > Capital and subscription > Connected > Large > Fast moving new entrants Partnerships > Tendered > Global > UK / EU > Deep pockets

  17. Smart Energy Neil Pennington, Director of Smart Innovation neil.pennington@npower.com 17

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