YARDI Smart Customers & Smart Marketing Peter Altobelli Vice President - Yardi Systems
Social Media/ Mobile Penetration 7B World Population 6.6B Mobile Subscribers (93%) 2.5B Internet Users 2.5B (35%) 1.9B Social Network Users (26%) 59% of North Americans on FB Source: http://www.todayonline.com/tech/facebook-most-popular-social-network-data-shows
94.4% of Apartment Shoppers Researched Online
Millennials Millennials (born 1983-2003) Do You Have a Profile on Do You Sleep with Your Cell Facebook ? Phone? All All 41 57 Millenial (18-29) 75 Millenial (18-29) 83 Gen X (30-45) 50 Gen X (30-45) 68 Boomer (46-64) 30 Boomer (46-64) 50 Silent (65+) 6 Silent (65+) 20 Source: http://www.pewsocialtrends.org/
Marketing A Multi-Layered Approach Social Media Reputation Management Advertising Websites
Converged Media Management Converged Media Management: • Paid Media Paid • Owned Media • Earned Media Earned Owned
Paid Media Syndication ILS Feed Dashboard
Owned Media Facebook Apps Extend Your Web Presence Social Posting Tools Help You Share Engaging Content
Owned Media Referral Campaigns
Earned Media
ACTIVITY TRACKER
Daily Activity Alert Email
Converged Media Management • Mobility Paid • Social Engagement • Immediate Access Earned • Converged Media Management: Owned • Paid Media • Owned Media • Earned Media • Interactive Media (leasing and resident services)
Thank You.
Recommend
More recommend
