September 29, 2015 Patrick Brenden Planning Commissioner City of Huntington Beach
History DID YOU KNOW? ● Human habitat dates back 8,500 years at Bolsa Chica ● ● HB area was part of a 1784 land grant - Rancho Los Nietos HB area was part of a 1784 land grant - Rancho Los Nietos ● Beach Boulevard was initially used as a cattle route ● 1898 - The Newland House was built (oldest in HB) ● HB area had many names: Fairview, Smelter, Gospel Swamp (GWC) ● By 1889, it was known as Shell Beach
History DID YOU KNOW? 1901 - Shell Beach became Pacific City when Phillip Stanton ● acquired 1500 acres on the mesa above Shell Beach - his vision was a west coast version of Atlantic City - Pacific City ● 1901 - Stanton sold 1st lots for $100 - $200 ● 1901 - Drilled for water - encountered unpleasant gas fumes ● 1902 - Stanton gave up on Pacific City and sold out to 3 L.A. businessmen who still believed in the Pacific City concept ● But, Pacific City needed transportation
History DID YOU KNOW? ● Henry Huntington owned an electric railway and the L.A. 3 needed him to extend that railway to Pacific City... so they made him an offer: ○ Free Right-Of-Way along the beach for the railway ○ 1/12th of all subdivided land lots ○ 1/5th interest in all bluff property ○ Pacific City would be renamed Huntington Beach ○ Henry would receive a large block of stock in the newly formed corporation called The Huntington Beach Company (which is still a major landowner and owns most of the local mineral rights) ● In 1904, the land boom begins and Huntington Beach comes alive!
July 4th, 1904… Approximately 50,000 people were present for the dedication of the City of Huntington Beach and the arrival of the first Pacific Electric red cars. They came in buggies, in spring wagons, on saddle horses and on bicycles. They walked from long distances and some passengers even road on top of the red cars. Eleven sides of beef were barbequed in a huge pit at 5th and Walnut.
After dinner… eager customers besieged 52 real estate agents to buy lots.
Huntington Beach: $200 lots Sunset Beach: $300 lots
History DID YOU KNOW? ● 1904 - 1st 4th of July parade in HB (I’ll bet they had fireworks!) ● 1904 - 1st HB Pier completed (destroyed in 1912) ● 1906 - Huntington Beach High School - The Oilers ● 1907 - George Freeth demonstrates surf board riding ● 1907 - George Freeth is state’s 1st lifeguard ● 1909 - City of Huntington Beach is incorporated ● 1914 - George Freeth is 1st to surf the pier
History DID YOU KNOW? ● Also in 1914... the Huntington Beach Company sells seven 5-acre tracts of “worthless” land to Encyclopedia Britannica for $200/acre ● EB subdivides into plots 112’ x 25’ and gives away deeds with purchase of $126 set of encyclopedias ● 1920 - oil! Deed holders get drilling royalties ● City has been buying up Encyclopedia lots; over $20,000 now
ENCYCLOPEDIA LOTS: ● Initial Value: $12.85/lot based on $200/acre ● Total Investment: $7,000 ● Today’s Value: $20,000/lot based on city purchases ● Total Value: $10,885,000 ● Price per acre: $311,000 ● WORTHLESS LAND?
History DID YOU KNOW? ● 1922 - Duke Kahanamoku surfs the pier ● 1923 - Golden Bear opens, lasts until 1986 ● 1934 - State Route 1 - Pacific Coast Highway ● 1945 - HB local manufactures the 1st wetsuit ● 1956 - HB’s first surf shop opens, under the pier (Gordie’s Surf Boards) ● 1957 - Jack’s Surfboards opens ● 1959 - HB hosts 1st US Surfing Championship ● 1963 - Jan & Dean record “Surf City” ● 1987 - International Surfing Museum opens
History 1930 3,690 1940 3,738 (1.3%) 1950 5,237 (40.1%) 1960 11,492 (119.4%) 1970 115,960 (1,009.1%) 1980 170,505 (47.0%) 1990 181,519 (6.5%) 2000 189,129 (4.2%) 2010 189,992 (0.5%) Only 5% growth in 25 years
Pacific City - Background ● 1974 - The Grinder opens on PCH, on future site of Pacific City ● 1998 - Future Pacific City site acquired by Capital Pacific Holdings CPH spokesman said, “ We’re probably still a little more than two years out from anything going up on that property… but when it’s complete, it will be an urban center with a mixed-use of retail, dining and residential” ● 2000 - The Grinder loses its lease and closes on September 26 ● 2001 - CPH spins off property and forms Makar Properties ● 2004 - HB approves Makar’s $850m plan for Pacific City
Pacific City - Background ● 2007 - Construction starts on subterranean parking ● 2008 - Plan amended to reduce hotel from 400 to 250 rooms ● 2008 - Economic meltdown - construction stops ● 2010 - Makar transfers ownership to Farallon Capital ● 2011 - Crescent Heights (CH) buys all 31.5 acres ● 2012 - CH sells 11 acres on PCH for Retail & Hotel to DJM ● 2013 - DJM sells 3.5 acre hotel site to RD Olson & Pacific Hospitality Group; retains 7.5 acre retail site ● 2014 - CH sells remaining 20.5 acre residential site to UDR
Pacific City - The Project Total A rea: 31.5 acres ● Hotel: 3.49 acres ● Retail: 7.18 acres ● Residential: 18.5 acres ● Open Public Space: 2 acres
Aerial (30 days ago)
Pacific City - The Hotel ■ 8 Stories & Rooftop Deck & Bar Pasea Hotel & Spa ■ 250 ocean view rooms ■ Sits 14’ above PCH - views! ✯✯✯✯✯ ■ Event space: 25,000sf ■ Ballroom: 8,700sf “Pasea” - Pacific & sea ■ Lawn events: 6,000sf ■ Meeting rooms: 10 “Pasea” - to take a stroll ■ Multiple Dining Options ■ Projected opening April 2016 PARKING: 2 subterranean levels, 358 spaces (combined valet and self-parking)
Pasea Hotel - Rooftop Deck Bar
Pasea Hotel & Spa
Pacific City - Retail ■ Square Footage: 191,000 ■ Close to 60 shops & restaurants ■ Height: 2 stories ■ Parking access from Pacific View ■ Pedestrian access from PCH: 2 ■ Pedestrian access to Lot 579 ■ Crosswalk @ 1st/PCH moves south ■ Lots of open spaces for lounging ■ Events and live music ■ Holiday ice skating ■ Free outdoor movies ■ Ping Pong on the deck ■ Fashion shows ■ Soft opening November 5, 2015 ■ ■ Grand opening April 2016 (w/Pasea) Grand opening April 2016 (w/Pasea) PARKING: 1,050 spaces (subterranean), 75 surface spaces
Pacific City - Retail ■ The Bungalow (Santa Monica hip) DINING ■ *Ways & Means Oyster House (carry-out picnic baskets for the beach) ■ *Lemonade ■ Bear Flag Fish Company ■ *Simmzy’s (pub, crafter beers, wine) ■ *Ola (Mexican concept from Mahé) ■ *Backhouse Yakitori & Sushi (‘16) ■ Burnt Crumbs (gourmet sandwiches) ■ Old Crow Smokehouse ■ *Saint Marc (pub, cafe, bakery, cheese) ■ American Dream (burgers, beers) ■ PopBar (gelato on a stick from NYC) ■ Pie-Not (Aussie style bakery, beef pies) ■ Hans Homemade Ice Cream ■ ■ LOT 579 - Artisinal community of LOT 579 - Artisinal community of PARKING: 1,050 spaces (subterranean), 75 surface spaces homegrown food vendors and merchants homegrown food vendors and merchants
Pacific City - Retail Why LOT 579? ● Lifeguard towers 5, 7, & 9 are directly in front of Pacific City
Pacific City - Retail Lifestyle (Nov ‘15) ● *Equinox - 5-star health club ● *MAC Cosmetics ● *H&M (2 floors of fashion) ● *The Plantation (coastal chic) ● *Ocean Blue Art & Design (gallery) ● *Irene’s Story (women’s fashions) ● *Tank Farm (men’s fashions) ● *West of Camden (fashion boutique) ● *Crazy Shirts ● *Top Dog Barkery ● *The Wearhouse ● *Saavy Naturals (luxury soaps)
Pacific City - Retail Lifestyle (2016) ● Petals & Pop (chic flower shop) ● Heirlooms & Hardware ● Smocking Birds (babies & kids) ● Seafolly (Australian swimwear) ● Molly Brown’s (Designer swimwear) ● Sephora (cosmetics)
Pacific City - Residential ● Six buildings clustered around rec. amenities ● 516 apartments 1 bed/studio: 222 2 bedrooms: 223 3 bedrooms: 71 ● Max. 4 stories ● Construction Schedule Digging starts Q1 2016 1st Occupancy 2017 Public open space 2017 Community center 2017 Starts with buildings on south, and moves towards 1st St. ● Parking 1,326 spaces (>2.5/unit)
Pacific City - Parking PARKING: Residential 1,326 spaces (>2.5/unit) Retail 1,125 spaces Hotel 338 spaces TOTAL: 2,789
Atlanta Avenue Widening Project will widen south side of Atlanta Avenue between Huntington and Delaware. ● One additional eastbound lane ● One additional westbound lane ● Bike lanes on both sides ● Signal modification at Atlanta and Huntington ● Street lighting, curb, gutter and sidewalk along the south side ● Restriping COMPLETION TARGET: Fall of 2016
FALL 2016
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