16-11-28 SEM IN CANADA: INNOVATIONS, COMMON MYTHS, AND LESSONS LEARNED Presented by Dr. Jim Black SEM Works, President & CEO INNOVATIONS SEM in Canada 1
16-11-28 Marketing: Institutional Positioning Low Reputation for Academic Quality High Academic Outcomes Reputation Campus Commodity Nurturing Source: Adapted from Academica Group, 2014 Low Reputation for Student Experience High Marketing: The York Promise THE YORK PROMISE “An open-minded, globally connected and forward-thinking educational experience that prepares you to contribute to and thrive in the world.” Thriving in the World PROMISE PILLARS BRAND ALIGNMENT Forward-thinking Academic Quality Student Success Open-minded Valuing People Engagement Community Connected Inspiring & Social Respect & Excellence Approachable Responsibility Inclusiveness VALUES Understanding Engaged Social Justice Community & Innovation Learning & Equity Global Issues Marketing/Recruitment Strategy & Service Delivery 2
16-11-28 Marketing: Algonquin Brand Promise Algonquin College Mission To transform hopes and dreams into skills and knowledge, leading to lifelong career success. Values: Value Statements: 1. We have a sincere and compassionate interest in the well-being of the 1. Caring individual. 2. We believe in the pursuit of knowledge, personal growth and 2. Learning development. 3. Integrity 3. We believe in trust, honesty and fairness in all relationships and transactions. 4. Respect 4. We value the dignity and uniqueness of the individual. We value equity and diversity in our community. Promise Goal: A recognized standard for educational and service excellence, leading to lifelong career success Brand Promise Options: 1. Transforming Hopes and 3. Unleashing Potential 2. Unlocking Potential Dreams 4. Impacting Potential 5. Producing Career-Ready 6. Powering Futures Graduates 5 Marketing: Promise Pillars Life Success Promise Pillars Academic Success Career Success Promise Pillar Outcomes: 1. Life Success: Engaged Citizens 2. Academic Success: Lifelong 3. Career Success: Employed, Learners Productive Workers 3
16-11-28 Marketing: Promise Pillar Elements Student Recruitment: Integration 4
16-11-28 Student Recruitment: Planning Student Recruitment: Personas 5
16-11-28 Student Recruitment: CRM Algonquin College Georgian College 6
16-11-28 Student Recruitment v McGill and UBC’s use of predictive data analytics v McGill’s extensive alumni network v UVic academic webinars v Medicine Hat student for a day v Cambrian visit area v Aboriginal recruitment 7
16-11-28 Student Services COMMUNICATIONS PLAN KNOWLEDGE( MANAGEMENT( TOOL CONTACT(CENTRE( STRATEGY VIRTUAL(SERVICE( STRATEGY WEBSITE(AND( SOCIAL(MEDIA( STRATEGY CUSTOMER(SERVICE( PLAN UNIFIED(STUDENT( EXPERIENCE( STRATEGY RIGHT(STOP( STRATEGY Integrated Service Delivery Strategy Implementation Roadmap – Summary Snapshot (timeframes) 2014 2015 2016 Priorities / Timeline Performance Measurement SEM Wide Change Management Success Enablers Process Optimization Recalibrate Recalibrate Service Standard Strategy & Philosophy Integrated Service Delivery Strategies Academic Management Process Additional Recalibrate resource considerations to take into High account Knowledge Management Recalibrate Priority Centralized One-Stop Centre Recalibrate Online Student Portal It is Important to note that the priority strategies that have been identified will not be “once and done” initiatives. In order for Georgian to realize the ISDS’s vision of a truly integrated and customer centric end Next Steps state, periodic re-calibration of strategic efforts will be required to maintain alignment as phases unfold. Integrated Service Delivery Team - Strategy & Implementation Roadmap produced by Deloitte 8
16-11-28 Advantages Disadvantages BCIT § International knowledge § Recalibration of staff resources § Program knowledge International § Space requirements § Allows for one-stop services § Follows the student lifecycle Service § Mentoring focused Model § Provides existing program advisors additional bandwidth to work with domestic students Recruitment, Enrolment Goal Attainment Post-enrolment Navigation, Advising P § Risk diagnosis r e - § Contact Centre: phone, § Student success plan e n emails, web chat, social Holistic r § Early intervention o l m media Service § Referrals to support e n § Enrolment process services Model t facilitation § Goal progression checks § Completion coaching § Identify educational/career Initial Enrolment and life goals Enrolment Transition § Coaching for program fit § Arrival services § Course registration § Orientation (on-campus, online) § Home stay coordination § School liaison Student Services v Centennial service hub v BCIT kiosks v Wilfrid Laurier service centre video cameras v UBC case management model 9
16-11-28 Student Retention Practices Framework Nature of Levels of Prevention Intervention Recovery Success Intervention Intervention (Pre-Enrolment Stage) (Enrolment Stage) (Enrolment Stage) Transitions Assessment Targeted Tools/ Systems General Curricular Targeted Initiatives General Co-curricular Targeted Initiatives General Policies Targeted General Programs & Targeted Services General Student Retention • Early admissions Alterna1ve pathways for • • Personal statement Aboriginal students • Summer enrichment Interna1onal student one-day • s n program for elementary o program focused on academic i s s and high school students i m success d A Queens y c University • Bounce Back i r m e v program Programs e Transi1on o • Orienta1on d c a e • 6-week transi1on c R A program for 1 st -year students • Peer Academic Support Service for 1 st -year Arts & Science students Support Services Supplemental Instruc1on • 10
16-11-28 Student Retention • Residen1al learning communi1es • The Pursuit Project s n (mentoring to facilitate the o 1 • Mentorship program for c building of rela1onships) e n interna1onal students n o C Bounce Back • University of mentorship y c Guelph r Back on Track i • m e v Orienta1on Programs • mentorship e Transi1on o d c Orienta1on week • a e c R • Transi1on seminars A • One-stop online services 1 st -year seminars • for new students Supplemental Instruc1on • Peer tutoring • Support Services • Math prepara1on packet Student Retention • Program-specific peer mentors A Student Success Office • • Interna1onal Student Experience that provides academic program include: Global Rep and personal supports, program to connect accepted transi1on programming, l a n students with a peer from their student engagement, o 1 a homeland, a Peer Mentor communica1ons, and z e i r n u Program, English Conversa1on a t assessment g c r u O Partners, and English r t Career Ac1on Centre S • Conversa1on Circles Waterloo y c University • Peer success i r m e • Orienta1on v coaches Programs e Transi1on o • Student Life 101 program d c a e offered during the c R A summer prior to enrolment • Online board for connec1ng with peer tutors • Online success resources Support Services and live chats 11
16-11-28 Student Retention Access Bridging program • for adults who do not meet admissions requirements • High school student s n o • First Na1ons’ House (orienta1on summer mentorship i s s and services) i m program d A • Mentorship best University of prac1ces resource centre Toronto n Early alert system • o in the Faculty of (St. George’s 1 n Arts & Science Programs e Transi1on Campus) v r e t General and targeted • n • Academic Support Centre I orienta1ons • Office of Student Life provides programs for co- curricular engagement and learning, developing Support Services student leadership Student Retention l a Peer-driven programs that n • o 1 connect interna1onal and a z e i • Student Success Centre r n u Canadian students a t g c r u O r t S Centre for Community & • Engaged Learning (service learning & community- based engagement opportuni1es) University of t n • Orienta1on e Calgary m • Common reading Programs e Transi1on • W2rap-up: provides • My First Six Weeks g programs for co-curricular a Cer1ficate Program g engagement and learning, n (personal growth and E developing student academic success) leadership • Scholars Academy provides unique Support Services programming and individualized support 12
16-11-28 Student Retention • UBC: two-week immersion program in August and con1nues to support Aboriginal and s n o interna1onal students • McGill: 1 st -year interest 1 c e throughout their first year groups n n o C • U of R: UR Guarantee Other program & • U of A: Fresh Start Reten1on n y • Kwantlen: Early alert r o e 1 referral system Prac1ces v Programs n Transi1on o • McMaster: week-long e c v e orienta1on r R e • York: YU Start is summer t n transi1on program I Support Services • McGill: one-stop services COMMON MYTHS SEM in Canada 13
Recommend
More recommend
