San Diego is a community that holds the talent, resources and progressive mindset that provides businesses the opportunity to flourish. – George Stelling, President and COO, Altec Lansing
The perfect place.
The perfect environment. LIFESTYLE 25 MUSEUMS ACTIVE Diverse, educated, connected population and a top symphony OUTDOOR Entertainment Public + private sector think tank 30,000 ACRES 70 º & tourism hub 70 MILES of coastline of OPEN SPACE AVG. TEMP. OLYMPIC ATHLETES. ARCHITECTS. DEVELOPERS. MANUFACTURERS. SCIENTISTS. Culture of collaboration Internationally competitive
Military Tourism Innovation Local Economy
The timing is perfect. > During the last economic cycle San Diego experienced tremendous growth seen in mixed-use business hubs like Carlsbad, UTC, and downtown > The region lacks opportunities for approved large scale development > We’re on the cusp of this with South San Diego leading the way
Mega Region 27,000 square miles 5 million residents Annual economy imperial of $205 billion county san diego p a c i f i tijuana c o c e a n
3 million people in San Diego + 2 million neighbors to the south 5 million binational and multicultural strong mega region
How Mexico How Mexico Got Creates US Jobs Back in the Game US-Mexico trade is fundamentally different than In India, people ask you about China, and, in China, people ask you about India: Which country will become the more dominant trade with any other major country. While imports economic power in the 21st century? I now have the answer: from China are produced almost entirely (96%) Mexico. It is no surprise that Mexico now is taking manufac- with non-American parts, Mexican imports are, on turing market share back from Asia and attracting more global average, 40% US made. This is because Mexico investment than ever in autos, aerospace and household goods. and the US do not simply trade goods; they work The Financial Times reports that today, Mexico exports more man- together to manufacture them. ufactured products than the rest of Latin America put together. Made in Mexico Taking on China: Location San Diego Mayor Building provides competitive edge Economic Bridges to Tijuana Many business leaders here say that marketing San Diego and One of Mexico’s big advantages over China is proximity to the Tijuana as one large region can help attract jobs and have encour- US market. It takes between 20 days and 2 months to ship goods aged manufacturers to move operations from China to Mexico. from China to the US. In the case of Mexico, it takes 2-7 days. The They mention the success of DJO, an orthopedic company based quicker times have gained relevance as US companies that depend in Vista, just north of San Diego, with a factory in Tijuana. Over on inputs from third parties embrace just-in-time manufacturing, the last several years, the company has added hundreds of jobs which has become more popular since the 2008 recession because on both sides of the border, and several executives work in Tijuana it allows companies to reduce costs by holding smaller inventories. but live in San Diego.
Mexico vs. China Cost Ease Control Quality Intellectual property More engineering grads Labor costs Logistics / time zones control issues in Mexico than any other country on the continent Proximity Language barrier Small production volume possible 30% of Mexico’s university Shipping costs Time to market population enrolled in Variability transportation / oil prices engineering & tech courses Quick-shoring Supply chain >100K engineering From 2005-2010 diversification graduates in Mexico Chinese wages per year, 3x US per capita averaged a 19% annual growth Educated, highly skilled workforce Six Sigma Near-shoring = Quick-shoring The future of smart growth
mexico china brazil Mexico has 44 free trade agreements — more than any country on earth.
Who is near-shoring today?
Everyone’s doing it. > Currently 570 manufacturing plants in Tijuana > 800 in Baja California > 70 % of all companies in Tijuana are US-related or US firms
Access Major interstate corridors l International airports Major seaports l Railway l Land ports of entry 15 8 54 5 p a c san diego i f i c 805 o tecate 125 c e tijuana a 2 n 3 1
And what is at the center of this convergence?
Millenia is located at the intersection of San Diego and Mexico – in the heart of the mega region.
The new, stylish, urban hub of South San Diego county. Where big business, hospitality, housing, shopping, entertainment and recreation all mix it up.
Districts > Class A office > Civic uses > Mixed-use main street > Multiple urban parks > Urban-style residential units
Employment / corporate trends The new professional workforce > Is educated / discerning > Is in demand > Excels at multitasking > Wants a short commute > Values quality of life > Seeks stimulating environments > Wants opportunities for exercise and relaxation during the workday > Appreciates nearby affordable housing
A true mixed-use experience > A permanent shift in how people want to live and work > Community, walkability, sustainability, and connectivity > New efficiencies, new conveniences > More and more workers want to live and work in mixed-use environments > Study finds mixed-use areas safer than commercial-only > An evolved solution for real community
South San Diego is thriving. > Millenia will be the new city center > Average household income above $100,000 within a 5-mile radius > Less than 30-minute drive times > Surrounded by established beautiful neighborhoods of Otay Ranch > Anchored by Otay Ranch Town Center with REI, Anthropologie, Apple > Strong amenities, good schools already in place > Affordable real estate
Award-winning Otay Ranch Master Plan To Olympic Training Center SR125 East Lake Parkway Olympic Parkway Otay Ranch Town Center Birch Road Mater Dei High School McMillin Lomas Verdes Wolf Canyon Elementary Olympian High School
> Space for large-scale development > Abundance of parking > A well-planned community, delivering the new urban experience Why Millenia means business. > A young, educated workforce > Planned future investment & expansion of infrastructure at border > Local development company with strong track record
Overall Site plan North Gateway mixed use commercial Business Mixed use civic / office core Main street Residential
Phase 1 site plan North
Phase 1 North
Today, what Shenzhen is to Hong Kong, Tijuana is becoming to San Diego. – Chris Anderson, former editor of Wired and current CEO of 3D Robotics
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