Sale Partner Program Marketing and Selling Straetgies
Overview The ENN Approach Our Target Market Our Positioning Strategy Our Unique Selling Proposition / Messaging How ENN Supports You Sales and Marketing Programs Resources • • • • • • •
The ENN Marketing & Sales Approach ENN uses Thought Leadership content distributed through a variety of channels to create a solid relationship with potential customers With this as our foundation, we become a trusted resource for high quality education specifically designed for entrepreneurs and small business owners. This both strengthens the bond with our potential customers and helps us grow the number of potential customers to market to. • • •
Our Target Market The Dreamers – People who have been dreaming of starting a business for years Startup Entrepreneurs – Actively working on their business plan or in the early phase of the startup process. Small Businesses – Operational businesses needed to refresh or refine their strategy. • • •
Our Positioning Strategy Highly focused education specifically designed to address the needs of entrepreneurs and small businesses. High quality eLearning education that carries a premium price A variety of learning experiences including OnDemand and Live courses Comprehensive materials and to support your learning process The Human Touch - Unlike many other eLearning sites, our customers get human support including ongoing free education, Q&A sessions, and even one on one phone calls. A Total eLearning Experience for Entrepreneurs • • • • •
Our Unique Selling Proposition Successfully launch your dream business with our Total Entrepreneur eLearning Experience ENN seasoned entrepreneurs are there with you every step of the way providing expert guidance to ensure you develop winning strategies for your business. Learn solid business strategies easy and quick through our highly effective educational materials and tools. Successfully grow your existing business by developing effective strategies that can propel your business to new heights. • • • •
ENN Product and Service Catalog Live Mini Classes – 1 hour Speaking engagements Custom OnDemand Classes Custom thought leadership materials (articles, eBooks, videos) Membership site (Monthly, Yearly, Lifetime) Standard and customer webinars Live MasterClasses (2) Short Courses (23) MasterClasses (4) • • • • • • • • •
How We Support You One on one sales guidance calls – available anytime Weekly (or Bi-Weekly) group sessions with Q&A Regular Mastermind sessions Sales Partner Portal access with tons of marketing and selling tools updated regularly. • • • •
Sales and Marketing Tools Instagram and Facebook digital assets Free course access Free Thought Leadership webinars Video clip library Ad and promotional library associated assets including graphics Contains a weekly article to post and all the Weekly Thought Leadership Sales Kit Graphics library • • • • • • • •
Marketing & Sales Programs
Selling Quick Start Program Marketing activities you can use quickly and easily to jumpstart our selling activities and generate revenue for you Free Free Social Social LinkedIn LinkedIn Email Email Free Free Influencer Influencer Course Course Media Media Program Program Program Program Webinar Webinar Program Program Program Program Program Program
LinkedIn Program Description Using thought leadership posts, articles, and promotion messages to your LinkedIn Network. Also grow our LinkedIn following using a host of techniques. Actions - Post our articles and promotional messages to your LinkedIn Feed. - ENN will provide weekly thought leadership material including posts, articles and graphics. - Readers are directed back to the ENN to read the entire article which will include your Affiliate Code. Every 4 th message will be a more promotional message directed at converting them. - - Reach out directly to your network with one on one messages using InMail. - ENN and Sales Partner will work together to grow our LinkedIn Network / Followers Digital Assets - Weekly thought leadership article - LinkedIn post with hashtags and link back to the site - Associated graphic(s) for the post - Link back to the article - Promotional posts with call to action To help grow our following - Ongoing education and techniques to grow your network
Weekly Email Program Description Using regular emails to your house file to both provide amazing thought leadership materials such as articles, and promotions to ultimately convert subscribers to buyers. Actions - Post our articles and promotional messages to your LinkedIn Feed. - ENN will provide weekly thought leadership material including posts, articles and graphics. - Readers are directed back to the ENN to read the entire article which will include your Affiliate Code. Every 4 th message will be a more promotional message directed at converting them. - - Reach out directly to your network with one on one messages using InMail. - ENN and Sales Partner will work together to grow our LinkedIn Network / Followers Digital Assets - Weekly thought leadership article - LinkedIn post with hashtags and link back to the site - Associated graphic(s) for the post - Link back to the article - Promotional posts with call to action To help grow our following - Ongoing education and techniques to grow your network
Free Webinar Program Description This program allows the Sales Partner to market a free live webinar to use for lead generation purposes. Free webinars can be offered on an exclusive basic for an individual Sales Partner (if the group is large enough) or for multiple sales partners promoting the webinar. Attendees will be sent a discount code after the Webinar which we use to track your sales coming from the webinar. All free webinars are designed to be educational not sales oriented. Attendees will walkway with valuable information and usually a package of helpful materials. A short sales pitch will happen at the end of the webinar to promote our products. Actions - Promote free webinar on all your social media channels including LinkedIn - Promote free webinar via multiple emails to your house file Digital Assets - Ads for social channels formatted for each channel - LinkedIn post to promote webinar - Sample email with graphics to promote webinar - Landing page for more information about the webinar - Webinar presentation files (to be distributed post webinar)
Free Course Program Description ENN will make available a free course upon request that can be given to anyone in your network for viewing. This can be included in any type of promotion you see fit. This is a great way to help build your email lists since ENN highly recommends that you collect the prospect’s email address on a landing page before granting access to the course ENN will provide you with a link to the free course and you are free to market as you wish. ENN can make multiple courses available for free. Actions - Promote free course to your email list when appropriate (do not over promote this). - Build a landing page that can collect email addresses (recommend MailChimp for this which is free to use). Once customer submits request, an automatic email can be sent from MailChimp with a link to the course on ENN. - Follow up with prospects to see how they liked the course and work to convert them to a paid program. Digital Assets - Link to free course page - Sample email promoting the course - Sample social posts for LinkedIn, Twitter, Instagram and FB
Influencer Program Description Sales Partner can promote the ENN product line via online influencers to take advantage of their audience and reputation. Sales Partner can provide all the same digital assets (from any program) to the Influencer to help in the promotion. If you need additional items, please contact us Actions - Go through your network of contact and identify who might be an ideal Influencer for our products. - (Optional) Research other influencers either locally, domestic or worldwide who you can partner to promote our products. Consider bloggers and podcasters as a potential target. - Offer targeted Influencers a portion of your commission in exchange for promotion of our products to their followers / customers. ENN suggests 20-25% commission based on sales. Digital Assets - All digital assets that are available to you are also available to the dd
Social Media Program Description ENN will provide social media assets to all of our Sales Partners in ready to post format. Social media assets will be a mix of thought leadership posts and promotional posts. Note: Consistency is key here. You might not get a lot of sales conversion directly from this, but it helps build you own platform (following) and supports the sales from all your other channels. Regular posting will increase follower engagement and also grow your base of folloers. Actions - Take our pre-formatted posts for Twitter, Instagram, Facebook and YouTube and post accordingly - Feel free to modify any of the social media assets to meet your needs or create original posts that resonates with your followers. - Remember to include your affiliate code in ALL links back to ENN. Digital Assets - Thought leadership posts that helps to get followers engaged - Video clips that can be posted - Promotional messages that work to convert followers into buyers.
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