Michael Neuendorff Coach and Consultant
- Intro to Online Marketing & Social Selling - Getting serious about social selling - Creating the proper foundation online - Social selling processes - Elements of a modern website - Should you target a vertical industry? - Leverage Zebra’s portals and assets - Tools to identify prospects in a vertical - What makes an attractive social profile? - Creating and implementing an action plan 3
Talk about a puzzle! - Is it marketing or is it selling? - What platforms do I use? - Is it an hourly, daily or weekly thing? - How do I break through the noise? - Can it really generate leads & revenue?
A nice combination!
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The best partner websites have these elements - A clear message on the homepage about your affiliation - Easy path to find what services you offer Presence of your own assets along with Zebra’s assets - - Solid and relevant positioning versus your key competitors - Use of keywords that match common search terms for Zebra-related offerings
Create a short sales path on your site for prospects - The first step is reading content w/o signing up (Blog) - The second step is signing up for deeper content such as a newsletter, video series or white paper - The third step is signing up for a webinar or live event - Each step goes a little deeper and further qualifies them as a real prospect
Keep your site up-to-date with fresh assets - It’s so easy to let your website go out of date - This can hurt your sales! - Set a recurring reminder to check each month - Scan other key pages to see if copy or offers need to be refreshed, too
Your prospects are there - It’s the professional pure play - All types of assets can be shared there - Engagement can take many forms - It’s social layered on top of a database with sales accelerators added in ☺ - There are solid paid options
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Start with a good Headshot & Headline Clear, smiling, no background distractions. Has a professional title and a benefit statement. Now here’s a bad example below… Ed McCabe – Vice President Retail Solutions at Zebra Technologies – Helping Retailers Improve The Customer Experience 19
Add an engaging Summary with some keywords thrown in. Chris Paradiso – I enjoy engaging customers with my passion for solving complex Supply Chain challenges with cloud innovations. (He’s a Solutions Sales Engr. & Consultant) 20
1584 wide by 396 high This is a 4:1 proportion
You could add videos and documents to showcase your Zebra partnership
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Twitter YouTube LinkedIn Facebook 30
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Focus on decision makers and influencers - Target a key group within your Connections - Seek to provide value to your target group specifically. Be willing to tag them to point them to helpful content. - Engage with their content – like, comment, share - Connect them with others in your network - Invite them to go deeper with your company’s content and educational opportunities, e.g., webinars
https://lnkd.in/d2-UFA2
Discover & Plan Organize Build & Deploy Grow & Measure Look for key accounts Get your list together. Put the content Look at the data and Decide who’ll pursue of 1 product & plan to together and present see who engaged with share about another these people, with it. Perhaps a recorded your content. Rinse product you sell that what messages and webinar, e-book and and repeat with a new could help them through what means video series? target audience. 39
Go where your strength lies - Pull the team together - Secure the Zebra assets that will support you and complement them with yours - Have focused vertical pages on your website - Find your target audience with the right tools on top of LinkedIn’s search capabilities
Start modestly, then expand as you see results - Bring your website up to date - Strengthen your LinkedIn profile(s) - Assess and assemble the content you have to deploy - Create a plan: outcome, target, messaging, offer, action - Set aside 30 – 60 minutes per day for social selling - Measure, adjust, repeat - Do all this diligently, consistently and creatively
Reach me at michael@buildandbalance.com or www.buildandbalance.com Connect with me on LinkedIn: Michael Neuendorff
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