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Runs to 30 June 2015 Nick Booker Visiting Lecturer School of - PowerPoint PPT Presentation

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Innovation First Project Runs to 30 June 2015 Nick Booker Visiting Lecturer School of Sport, Performing Arts & Leisure University of Wolverhampton Todays presentation Innovation First Aims & Objectives How Innovation First

  1. Innovation First Project Runs to 30 June 2015 Nick Booker Visiting Lecturer School of Sport, Performing Arts & Leisure University of Wolverhampton

  2. Today’s presentation • Innovation First Aims & Objectives • How Innovation First works • How Innovation First helps SMEs find the level of expertise they need for new ideas • How Innovation First benefits the local economy partly funded by the European Regional Development Fund

  3. The Innovation First Area

  4. Innovation First Aims & Objectives • Introduce companies to technology opportunities • Diagnostic assessment - assess the company's route to technologically based progress • Create an Implementation Plan • Signpost and provide links to companies, Universities, etc. • Enable the company to take the next steps

  5. How Innovation First works • Informative events covering a wide range of technologies at the two Visualisation Centres based at Telford and Wolverhampton • Contact with the Wolverhampton Business Solution Centre that links directly into the Innovation 1st Project Team

  6. How it works • 2 days fully funded (free) support • Diagnostic Assessment • Implementation Plan • Support depending on need • Interface with the Visualisation Centre for companies to improve and grow their businesses • Linkage to other relevant support appropriate to the client

  7. Criteria Enterprise Headcount Turnover Balance Sheet category Total </= € 50 million </= € 43 million medium-sized < 250 or </= € 10 million </= € 10 million small < 50 or </= € 2 million </= € 2 million micro < 10 or

  8. The Visualisation Centres Communication and Information • SMEs / customers / field • Product demos teams / maintenance • Presentations • Walk throughs • Video conferencing

  9. Typical 2 day Assist Projects • Digital marketing strategy for local arts organisation • Campaign Plan for a new US direct sell operation for one of the UK’s leading inbound tour operators • Seminar for a major West Midlands Safari Park to encourage staff to adopt social media as part of the marketing of the park • Consultation and IT/Digital Media Plan for a craft college • Visitor engagement plan using digital technology for Conservation Architects bidding for a National Trust restoration contract

  10. How Innovation First benefits the local economy • Collaborations • GVA • Turnover • R&D spend

  11. Nick Booker • Visiting Lecturer, Leisure, museums and heritage attractions consultant, non- executive director, interim manager, mentor • Over 30 years expertise and experience in strategic planning, marketing, audience and business planning, market research and project management in business to business and business to consumer sectors • Vice Chairman of the Herbert Museum & Art Gallery Trust/chairman of the trading company • Trustee of the British Postal Museum & Archive/chairman of the trading company • Fellow of the Chartered Institute of Marketing • Member of the Tourism Society • Runs the LinkedIn Visitor Attractions Group and speaks and blogs on attraction marketing and fund raising and sponsorship

  12. Summary • Two days fully funded support leading to an Action Plan • Introduction and development for technology in its widest sense • Opportunity for follow on support including • Graduate support eg Knowledge Exchange & Enterprise Network (KEEN)

  13. Innovation First Project Nick Booker Email: N.Booker@wlv.ac.uk Phone: 01926 864900 or 07802 281168

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