T RI RI C C YCLE YCLE H H YDROPONIC YDROPONIC G REENHOUSE REENHOUSE A Market Analysis and Sustainable Supply Chain Plan
P ROJECT S COPE Initial Market Analysis Initial Market Analysis Working with Sara Gould and Laura Gray We stet our Objectives: Promoting & supporting •Finding Potential vendors in the local area. Finding Potential vendors in the local area. effective and Valuing and equitable conserving governance nature •Reduce Mileage and Fossil Fule use. Reduce Mileage and Fossil Fule use. of natural resources SUSTAINABLE GOALS Deciding which crops are profitable for Tri Cycle’s Tri Cycle’s system. •Deciding which crops are profitable for Deploying nature-based solutions to address •How to most sustainably handle, transport, and store the societal challenges products produced at Tri Cycle Farms products produced at Tri Cycle Farms Hydroponic Greenhouse. •How to minimize food, water, and packaging waste. How to minimize food, water, and packaging waste.
P ROJECT R ESEARCH C REATING REATING THE THE S S URVEY URVEY Working with Sara and Laura, Working with Sara and Laura, a survey was created to get a survey was created to get answers to questions about answers to questions about where to market the product where to market the product and to help them determine and to help them determine which crops should go into which crops should go into the greenhouse. the greenhouse. •Paper survey given orally Paper survey given orally and in-person to 13 local and in-person to 13 local businesses businesses •Target Group: Restaurants Target Group: Restaurants & Grocers/Markets & Grocers/Markets
S URVEY URVEY S AMPLE AMPLE QUESTION 1 •Does your store currently cary hydroponic produce? Yes No I don’t know •Would your store consider carrying hydroponic produce? Yes No I don’t know QUESTION 2 •Does your company currently sell local produce? Yes No •Do you believe that hydroponic crops are a market penalty or a market premium? Penalty Premium •Does your company currently market Certified Naturally Grown produce? Yes No I don’t know •How important is the Certified Naturally Grown label to your company? Not important Somewhat Very important QUESTION 3 •Would you market hydroponic tomatoes to your customers? Yes No
S URVEY URVEY S AMPLE AMPLE C ONTINUED ONTINUED
W HAT W E L EARNED FARMING & AGRICULTURE RETAIL & FOOD SERVICE •Some questions yeilded better results than others. •The questions about pricing did not yield much viable data,since many people either didn’t know or felt that FOOD price depended on a variety of factors including season, SUPPLY qualityof the produce, offer price, and/or company requirements. CHAIN •Pricing needs to be determined with the establishment on a shipment basis. •Yes/No questions yielded meaningful results. PROCESSING •Some answers were left blank if employees could STORAGE not answer. LOGISTICS
T HE R ESULTS PRODUCTION Potential Profitable Crops: ble Crops: •Basil & Other Herbs Herbs E T S •Tomatoes P A RECOVERY R W O RESOURCE/ •Strawberries C E S S I N G Most deliveries are DAILY or WEEKLY and almost all re DAILY or WEEKLY and almost all are delievered vie Refrigerated Truck. e Refrigerated Truck. SUSTAINABLE LOCAL FOOD SYSTEM Most businesses consider hydroponic crops a consider hydroponic crops a MARKET PREMIUM and would consider selling them M and would consider selling them CONSUMPTION DISTRIBUTION at their establishment. ment. Many were ambivalent about the Certified Naturally valent about the Certified Naturally Grown label, “certified organic or bust” mentality. tified organic or bust” mentality. ACCESS CNO NOT a beneficial selling point. eficial selling point.
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