Rhetorical Questions Present IDEAS in question forms. Questions create anticipation in the mind of the audience ( .
Rhetorical Questions
Rhetorical Questions Question + Emphasized ADJ IS NUR ARE BEA IS ? I’ll tell you POSSi IS ? I’ll tell you STRO Statement + Question + answer RESULT? RESULT PROSPECTS PROSPECTS
Dramatic Contrasts Make your point with 2 strongly opposing ideas. If we don’t someone else will Instead of just say nothing why don’t we do something Either we by 25% now, or we by 50% in 50 weeks time It’s not a question of time, it’s a question of money. Ten y ea rs a go we had a reputation for excellence. T od a y we’re in danger of losing that reputation That’s one small step for man. One giant leap for mankind. (Neil Armstrong) Ask not what your country can do for you. Ask what you can do for your country. (John F. Kennedy)
Tripling: Rule of Threes chunk your ideas into 3. The ideal manager is experienced, highly motivated, and well- qualified. A good presentation should be well-planned, well-prepared and well-delivered. To do this well you need to consider where to place stress in words and in sentences, where to pause naturally in your speech, and where to pause for effect. Question + short response + 3 answers 1. How did we reach out goals? 2. Simple. 3. By building new plant, by taking on more workers, by keeping production costs down. What’s the solution? Simple. Cut expenses, cut staffing levels, cut salaries. Change the system and what do you get? Problems. Problems with workers, problems with distributors, problems with customers.
Tripling: Rule of Threes samples Government of the people, by the people, for the people. (Abraham Lincoln) I came, I saw, I Conquered . (Julius Caesar) Coming together is a beginning; keeping together is progress; working together is success. (Henry Ford) The old believe everything; the middle- aged suspect everything; the young know everything. (Oscar Wilde)
Machine-gunning Effect Bang, bang, bang, bang, bang, bang, bang ! It’s cheaper, newer, faster, bigger, cleaner, safer, AND BETTER designed than anything else on the market. WHAT MORE CAN I SAY?
Simplification http://www.youtube.com/watch?v=a4Bojjx_Dew&feature=related
Simplification IF you pack in too many product features, naturally your prices go up and eventually you lose customers. Pack in too many features your prices go up and you lose customers What about diversification? Is it a good idea? Sure, it is. But isn’t it a bit too late? Yes, I’m sorry to say, it probably is. Diversification? a good idea? Sure, But too late? Yes, probably B ig companies are out And small companies are in , look at IBM. Once were at the top Now more of a struggle
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