Revenue by business segment Revenue by product type - PowerPoint PPT Presentation

• • • • • Revenue by business segment Revenue by product type Revenue by geography 7% 3% 3% 4%4% 7% 47% 53% 34% 56% 82% Betting Gaming UK Australia Retail Online US Italy and Spain William Hill Australia William Hill US Other Note: Pie charts show 2016 full-year position

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• • • • • UK is the largest online market 1 UK online market share 2 Net revenue growth Online GGR (Eur m) 14% 6,000 527.4 550.7 5,000 11% 446.3 45% 406.7 4,000 321.3 10% 3,000 2,000 10% 7% 1,000 3% 0 2011 2012 2013 2014 2015 Paddy Power Betfair William Hill Bet365 Ladbrokes Coral SkyBet 888 Other 1. H2GC 2. Gambling Compliance Research Services, 2015 UK market share (October 2016). Pro forma combination of Paddy Power + Betfair share and Ladbrokes + Coral share

• • • • • • • • • • • • • • • • • •   UK Sportsbook amounts wagered growth +10% •  UK Gaming net revenue growth +8%  Registration conversion rate +17% (H2 v H1) •  Increase in value of new accounts (Q4 16 v Q4 •  15) +29% •  1. Seven weeks to 14 February 2017

• Largest business segment, representing 56% of revenue • Second largest operator with 2,375 LBOs 1 , equivalent to 27% market share 2 • 46% betting (OTC) and 54% gaming (machine) • £893.9m net revenue and £162.0m adjusted operating profit in 2016 • Resilient, cash-generative business Delivering revenue growth against UK Retail market share by shops 3 challenging economic backdrop Evolving product mix (gross win) 911.4 907.0 , 0 893.9 889.5 46% 54% Other, 13% William 4% Hill, 3% 6% 10% 27% 4% Betfred, 7% 12% 11% 19% 837.9 25% 18% Ladbrokes 2010 2016 Coral, 41% 2012 2013 2014 2015 2016 1. Licensed betting offices 2. Gambling Commission Industry Statistics April 2010-March 2015 (June 2016) 3. Based on pro forma position from the Gambling Commission Industry Statistics, taking into account the merger of Ladbrokes Coral and the disposal of 322 shops to BetFred and 38 shops to other operators

• • • • • • • • • William Hill Retail’s regular customers Q3 14 23% 77% • Q3 15 28% 72% • • 13% • William Hill Retail + William Hill Online Sources: TGI 2009 (April 2009 – March 2010), TGI 2010 (January 2010 – December 2010) 1. Kantar Betscope survey, Q4’15 – Q3’16 Report 2.

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• • • • • 250 223.0 •  205.0 200.5 198.4 200 •  150  • 100  •  50 0 2013 2014 2015 2016 1. H2GC

• • • • • $4bn 18% $3bn 54% $2bn 82% 46% $1bn $0bn No. of books Market handle (turnover) 2003 2005 2007 2009 2011 2013 Other William Hill 1. Handle is defined as the total amounts wagered. Data from UNLV Center for Gaming Research March 2013

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2020 375 350 2019 540 375 350 189.4 2018 540 375 350 131.9 95.2 125.0 66.5 2017 540 375 350 99.4 21.6 107.2 2016 540 375 300 350 38.5 90.4 74.6 67.5 31.0 116.8 82.8 2015 540 375 300 65.0 27.0 53.9 34.6 17.4 2014 540 375 300 108.4 109.0 104.0 87.1 35.1 71.1 60.9 52.3 0 500 1000 1500 17.5 2009 2010 2011 2012 2013 2014 2015 2016 Revolving credit facility 4.25% bond Dividends Capex Non controlling interests Deleverage 7.125% bond 4.875% bond 1. Capital expenditure net of disposals

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