Results Meeting for 2 nd Quarter of FY2009 (April 1 September 30, - PowerPoint PPT Presentation

Results Meeting for 2 nd Quarter of FY2009 (April 1 – September 30, 2009) November 10, 2009 Nippon Television Network Corporation

Statements made in this presentation with respect to NTV' s current plans, strategies and beliefs as well as other statements that are not historical facts are forward-looking statements. Such forward-looking statements are based on management's assumptions and beliefs in light of the information currently available to it. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore you should not place undue reliance on them. We do not intend to update these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable laws.

Table of Contents 01 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Operating Results (Consolidated) 02 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ TV Broadcasting Revenue (Non-Consolidated) 03 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Events/Content Business Sales (Non-Consolidated) 04 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Production Costs (Non-consolidated) 05 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Forecast for FY2009 06 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Forecast for Business Segments 07 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ CAPEX and Depreciation 09 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Results of April 2009 Program Changes 10 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Programming Strategies for Latter Half of 2009 12 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Program Production Budget 13 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Revival of Spot Sales 15 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Development of Original Sales Method 17 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Current Status of VAP 18 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Solid Performance of Content Business: Movies 19 ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・ Solid Performance of Content Business: TV-shopping Business

2 nd Quarter Results

(Unit: Millions of yen) Consolidated FY08 Apr.-Sep. FY09 Apr.-Sep. (%) △ 12.5% 164,986 144,313 Net sales 1,286 8,200 537.5% Operating profit 3,292 10,335 213.9% Recurring profit △ 1,220 ― 6,469 Net income (Unit: Millions of yen) Consolidated FY08 Jul.-Sep. FY09 Jul.-Sep (%) △ 11.2% Net sales 84,733 75,226 △ 1,588 － Operating profit 3,481 △ 712 － Recurring profit 4,258 △ 2,726 － Net income 2,593 1 *Loss reported on “ △ ”numbers.

(Unit: Millions of yen) 120000 100000 FY08 FY09 Apr.-Sep. Decrease % 80000 Apr.-Sep. Spot 60000 Time △ 14,848 △ 13.0 113,837 98,989 Total 40000 20000 △ 11,431 △ 17.1 66,745 55,313 Time 0 △ 3,416 △ 7.3 FY08 Apr.-Sep. FY09 Apr.-Sep. 47,092 43,676 Spot (Unit: Millions of yen) 60000 FY08 FY09 Decrease % 50000 Jul.-Sep. Jul.-Sep 40000 Spot △ 6,286 △ 11.4 55,157 48,870 Total 30000 Time 20000 △ 5,983 △ 17.5 34,289 28,306 Time 10000 0 △ 302 △ 1.5 20,867 20,564 Spot FY08 2Q FY09 2Q 2

(Unit: Millions of yen) FY09 FY09 Jul.- FY09 Business Type (%) (%) (%) Apr.- Apr. -Sep. Sep. Sep. Events 4,401 11.2 2,825 4.9 Events 4,401 11.2 BS ･ CS ･ CATV ･ TV 2,857 2,857 10.1 10.1 1,471 13.4 Others △ 3.9 △ 863 3.9 488 17.0 Rights 863 Overseas △ 48.8 △ 53.5 △ 349 48.8 158 349 Sales Media 5,199 48.6 3,023 44.0 5,199 48.6 Commerce Content △ 26.8 △ △ 28.7 298 26.8 159 Publications 298 9,072 35.7 6,954 47.5 Movies 9,072 35.7 △ △ 26.7 △ 15.6 118 26.7 54 Others 118 27.7 3 Total 23,157 22.6 15,132 23,157 22.6

(Unit: Millions of yen) 70000 60000 FY08 FY09 Decrease % 50000 Apr.-Sep. Apr.-Sep. 40000 30000 20000 Production 10000 △ 13,990 △ 22.9 61,173 47,182 Costs 0 FY08 Apr.-Sep. FY09Apr.-Sep. (Unit: Millions of yen) 35000 FY08 FY09 30000 Decrease % 25000 Jul.-Sep. Jul.-Sep 20000 15000 Production 10000 △ 6,609 △ 21.6 30,532 23,922 5000 Costs 0 FY08 2Q FT09 ２Q 4

(Unit: Millions of yen) Operating Recurring Fiscal year Net Sales Net Income Income Profit 291,900 15,000 18,500 11,300 Consolidated 254,000 15,500 18,300 9,900 Non-consolidated *As of Nov. 5th (Unit : Yen) Interim End of Preconditions 1H 2H Dividends Yearly Period Period △ 15.7% △ 16.4% Time FY09 90 90 180 (Forecast) △ 10.0% △ 13.5% (Previous forecast) 90 90 180 FY08 △ 3.9% △ 5.6% Spot Dividend Policy △ 8.0% △ 10.5% (Previous forecast) Basic Dividend Payout Ratio: 50% (Non-consolidated) Floor annual dividend per share:180 yen Production △ 5.2 % △ 14.8% (Reference) Costs Net income per share: 399.74 yen △ 5.7% △ 12.7% (Previous forecast) 5 (Ref. ) Managerial accounting basis

(Unit: Millions of yen) Fiscal Television Cultural Elimination/ Other Consolidated Year Broadcasting Activities Corporate △ 8,100 220,300 67,300 12,400 291,900 New forecast Net sales △ 8,400 219,100 66,200 15,000 291,900 As of May △ 12,100 23,900 1,700 1,500 15,000 New forecast Operating income △ 13,000 18,100 2,800 2,600 10,500 As of May 6

(Unit: Billions of yen) FY09 Apr.-Sep. CAPEX Depreciation Consolidated 1.6 4.7 Non-Consolidated 1.4 4.2 (Unit: Billions of yen) Forecast for FY09 CAPEX Depreciation Consolidated 5.1 9.8 Non-Consolidated 4.5 8.8 7

Programming Strategies Production Costs and

Yearly 2009 (12/29/2008-11/8/2009) NTV TBS CX EX TX HUT All Day 8.4 6.9 8.5 7.9 3.3 43.0 8.3 7.4 8.5 7.7 43.4 Last year 3.6 Prime time 12.6 10.1 13.3 12.1 63.5 6.8 Last year 12.3 11.2 13.3 11.8 7.6 64.6 Golden time 12.4 10.0 13.4 11.4 7.2 64.8 Last year 12.3 11.3 13.4 11.1 8.0 66.1 Non-prime 7.2 6.0 7.2 6.7 2.2 37.1 time 7.1 6.3 7.2 6.6 37.4 Last year 2.5 8

Results of October 2009 Program Changes Favorable start to new Wednesday and Saturday drama series “GYNE”( Up 5.1 pts from previous series in same time slot) “Samurai High School” (Up 1.8 pts from previous series) Both series successfully attracting main target viewers: female audience (Wed drama); family audience (Sat drama) ｔｖｖ５ Good Ratings Continue on Morning Programs “GYNE” “SUKKIRI!!” Marks record for best monthly rating (8.8%) in August and takes No. 1 position, overtaking competing program “NEWS ZERO” Average weekly rating in first half 2009 = 9.0% (Up 1.5 pts from previous year) Mon through Thurs New Programs Started in April 2009 Show Growth “SUPER SURPRISE” Ratings on Tuesday are increasing to over 10%. Ratings on other weekdays are also increasing by reinforcing topics introduced in programs. 9 Receiving high marks from advertisers for introduction of live-CMs, etc.

Plans to Broadcast Many Large-scale Sporting Events Nov. 2009 “World Grand Champions Cup Volleyball 2009” Dec.2009 “TOYOTA presents FIFA Club World Champions Cup” Jan. 2010 “Hakone Ekiden” Feb. 2010 “Tokyo Marathon” Feb. 2009 “Vancouver 2010 XXI Olympic Winter Games” Large-scale sporting events like these effectively unify our employees, which propel us to garner more viewers from our non-sport, regular programs. Basic Programming Concepts for End of Year and New Year’s In addition to expanding current programs, we will broadcast annual special (single-episode) programs and new programs to compete with other leading stations. ➪ For example, successful hit movie “A Tale of Mari and Three Puppies” will be broadcast for the first time on terrestrial TV 10

Strengthening Regular Programs ➪ by reinforcing topics introduced in each program 11

Efficient use of production budget Whether regular or special, production costs of programs were successful decreased without lowering quality. Planning aggressive, large-scale special programming for the upcoming New Year and for the spring term. Address advertisers’ needs Setting up time slot for single advertiser or publicity programs for sponsors’ campaigns during afternoons on Saturday and Sunday, and late nights. ➪ Listening to advertisers’ needs Implementing live-CMs during “SUPER SURPRISE!!” ➪ Flexible method of contributing to increase of advertising revenue 12

FY2009 2Q FY2009 2Q Revival of Spot Sales and Revival of Spot Sales and Upcoming Sales Strategy Upcoming Sales Strategy