Resort and Attraction Management (RAAM) Curriculum Proposal - PowerPoint PPT Presentation

Resort and Attraction Management (RAAM) Curriculum Proposal Faculty Senate Presentation Erik Chiarelott, Lecturer – Department of Marketing Kate Dailey – Associate Dean BGSU Firelands Andy Kurtz – Dean BGSU Firelands December 4, 2018

Why Cedar Fair? • Destination economy: $1.9 billion in revenue in 2017 between Erie and Ottawa counties. • Cedar Fair, an industry leader, is committed to regional economic growth through sustainable partnerships and collaborations (e.g. Firelands Partnership). • BGSU and Cedar Fair have a long-standing partnership on the non-credit side. • Collaboration on industry-specific degree program will benefit the region, their organization, and the industry as a whole.

Cedar Fair • In 2017, Cedar Fair entertained more than 25 million visitors • Cedar Fair operates 11 Amusement Parks, 4 Hotels, 3 Water Parks in locations such as: • Cedar Point in Sandusky, Ohio • Knott's Berry Farm near Los Angeles, California • Canada's Wonderland near Toronto, Canada • Kings Island near Cincinnati, Ohio • Carowinds in Charlotte, North Carolina • Dorney Park & Wildwater Kingdom ("Dorney Park") in Allentown, Pennsylvania • Kings Dominion near Richmond, Virginia • California's Great America in Santa Clara, California • Valleyfair near Minneapolis/St. Paul, Minnesota • Worlds of Fun in Kansas City, Missouri • Michigan's Adventure in Muskegon, Michigan

Industry Growth - Domestic The largest US-based potential theme park and attraction employers include: 1) Walt Disney Parks with over 150 million visitors in 2017 2) Universal Parks and Resorts with nearly 50 million visitors in 2017 3) Six Flags Entertainment with over 30 million visitors in 2017 4) Cedar Fair Entertainment with over 25 million visitors in 2017 5) SeaWorld Parks and Entertainment with over 20 million visitors in 2017

Innovated, Integrated, Immersive, and Applied • Based in Sandusky, Ohio at a Sandusky facility and in partnership with Cedar Fair • 2+2 degree completion program, 62 credit hours, lockstep cohort model, with a unique 10-week fall and spring academic schedule • Summer co-op experiences and 4 professional development/job shadow experiences

Uniqueness of the RAAM Program • University of Central Florida - Hospitality Management degree with a Theme Park and Attraction Management Track in a Partnership with Disney https://hospitality.ucf.edu/theme-parks/ • Breda University of Applied Sciences – Tourism Management Degree with an Attractions and Theme Park Mgmt. track https://www.buas.nl/en/programmes/tourism- management • Staffordshire University - Visitor Attraction and Resort Management degree in a Partnership with Merlin Entertainment Group http://www.staffs.ac.uk/course/visitor-attraction- resort-management-fda

RAAM Program Sequence Time period Curriculum component Time period Curriculum component Year 1, RAAM 3000: Introduction to Year 1, Fall RAAM 3100: Managerial Summer Resort and Attraction Semester Accounting and Finance for Semester Management Resorts and Attractions RAAM 3050: Introductory Co- RAAM 3200: Management Year 1, Year 1, Fall operative Experience in Information Systems for Summer Semester Resort and Attraction Resorts and Attractions Semester Management RAAM 3300: Guest Service Year 1, Fall Management for Resorts and Semester Attractions RAAM 3400: Merchandise Year 1, Fall and Gaming Management for Semester Resorts and Attractions RAAM 3410: Professional Year 1, Fall Development Experience I Semester

RAAM Program Sequence (cont.) Time period Curriculum component Time period Curriculum component Year 1, Spring RAAM 3500: Food and Year 2, RAAM 4050: Advanced Co- Semester Beverage Operations for Summer operative Experience in Resort Resorts and Attractions Semester and Attraction Management Year 1, Spring RAAM 3600: Marketing Semester Management, Advertising and Social Media for Resorts and Attractions Year 1, Spring RAAM 3700: Entertainment Semester and Event Management for Resorts and Attractions Year 1, Spring RAAM 3800: Lodging Semester Operations for Resorts and Attractions Year 1, Spring RAAM 3420: Professional Semester Development Experience II

RAAM Program Sequence (cont.) Time period Curriculum component Time period Curriculum component Year 2, Fall RAAM 4000: Legal Environment RAAM 4600: Human Resources Year 2, Spring Semester of Resorts and Attractions Management for Resorts and Semester Attractions Year 2, Fall RAAM 4100: Managerial Year 2, Spring RAAM 4700: Risk Management Semester Communication and Decision Semester and Safety for Resorts and Making for Resorts and Attractions Attractions Year 2, Fall RAAM 4200: Leadership and Year 2, Spring RAAM 4800: Operational Semester Strategic Management for Semester Planning and Supply Chain Resorts and Attractions Management for Resorts and Attractions Year 2, Fall RAAM 4300: Facilities and Year 2, Spring RAAM 4900: Senior Capstone II: Semester Property Management for Semester A Problem Solving Field Study Resorts and Attractions and Presentation Year 2, Fall RAAM 4500: Senior Capstone I: Year 2, Spring RAAM 4420: Professional Semester A Problem Solving Field Study Semester Development Experience IV and Presentation Year 2, Fall RAAM 4410: Professional Semester Development Experience III

RAAM Target Students • Cedar Point hires 4,000 seasonal employees and because it located less 15 minutes from BGSU Firelands, these employees (primarily high school and college students) would be a target market for the RAAM program • Cedar Fair will be marketing this program to their employees • Diversity opportunities with women, minorities, and international students • In a Cooperative Agreement by and between Cedar Fair and Bowling Green State University signed on March 28, 2018, Cedar Fair committed to providing a “minimum of 200 paid internships” with students enrolled in the program “priority in internship selection and assignments”

Resort and Attraction Management (RAAM) Curriculum Proposal Questions