24/07/2013 Trademarks and Reputation: Fashioning a Name for Innovation in Early Modern Fashioning the Early Modern: Europe Creativity and Innovation in Europe 1500 1800 Europe, 1500-1800 Evelyn Welch King’s College, London Research Questions • How and why did certain goods become fashionable in Early Modern Europe while others failed? • What were the mechanisms through which What were the mechanisms through which ideas about fashion were communicated across linguistic, social and geographic borders? • How can we use knowledge of fashion innovations from the past to inform creative practices today? Project PIs • Evelyn Welch, Queen Mary, University of London • Lesley Miller, Victoria and Albert Museum, London • Peter McNeil, Institute for Fashion Studies, University of Stockholm • Marie-Louise Nosch and Maj Ringaard, Centre for Textile Research, University of Copenhagen • Paula Hohti, Collegium for Advanced Studies, Helsinki 1
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24/07/2013 Quality, Reputation and Legislation Mason’s Marks • Guild Regulations • Civic Regulations • Sumptuary Laws • Patents and Privileges Silver Hallmarks 3
24/07/2013 First Knitting Machine, William Lee, 1589. 4
24/07/2013 A Reputation for Fashion 5
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24/07/2013 The Fontage 7
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