Reseal sealab able, e, Eco-Friend endly y Wi Wine ne in a Can. - PowerPoint PPT Presentation

Reseal sealab able, e, Eco-Friend endly y Wi Wine ne in a Can. n.

• Exciting new resealable, eco-friendly packaging targeted at millennials, women, adventure seekers + eco- conscious consumers, and consumers who don’t like warm wine. • Resealable, aluminum packaging means this wine travels with ease. Consumers don’t have to drink the entire can in one sitting. • This innovative packaging will help revitalize the wine category by offering an up-scale experience in the canned wine category.

• • 12 bottles per tray Small foot print for easy display and storage • • 12.5 lbs. per tray for easy lifting Tray displays well on its own • • 125 trays per pallet (5x25) less Less packaging material for stores to manage • cost in transportation Stores aren’t overloaded with excess cans that won't fit on the shelf

• Aluminum is not a good insulator • Consumers can’t drink the whole can before it gets warm • Pop Top can design consumers have to put their mouth on metal which can give off a tiny metallic taste • Current can design spill when consumers are on the go • Can shape is not a fancy feel for consumers

• Our resealable cap gives consumers the option to put their beverage back in the cooler. • Which means, consumers can enjoy quality wine throughout the day. • The plastic ring prevents consumers • This new cap also from putting their makes this wine highly mouth on metal portable. Throw it in which has a better the cooler, a beach mouth feel bag or a backpack! • 375 ml can growth 207% • No more warm wine, spills or sticky messes • 250 ml can growth to clean up! 18%

• Canned Wine category growth continues to be gaining momentum. • SWEET SPOT: $5.85 to $6.99 • Rose Growth 207% • Chardonnay growth 158% • 375 ML bottle size is driving the category at over 200% growth • 250 Ml bottle size is slowing the category down at only 18% growth. Don’t dummy down the category Nielsen Data May 2019

• Glass is declining. • Consumers are ready for something new in the wine category • Canned Wine Category growing at 207% • New Innovation in the canned wine category. Imagine what ICAN can bring to the category growth Nielsen Data May 2019

FREEDOM to enjoy wine on their next adventure

• Grapes are grown in the Horse Heaven Hills of Washington State. • Vineyards are located along the Columbia River. This location mitigates temperature extremes and allows for long ripening period. • Long, hot days + cool nights.

• • ICAN is grown and produced by Our vineyards lie in a region that has the Mercer family. an abundance of natural resources. • Our vineyards benefit from the river • ICAN is made with high quality, handcrafted effect. This provides constant wind wine produced from the Mercer’s state -of – the- pressure and amplifies vine & berry art winery in Washington State. activity.

130% Growth

WINE NEMAKERS NOTES This delicate light pink Rosé begins with aromas of fresh strawberries, pomegranate and cranberry. The fruit is lifted with hints of white tea and pink lemonade. The wine is sleek with bright, lively acidity. The bright, crisp, refreshing acidity brings balance and structure to this lively rosé. VINE NEYARD SOURCING 100% of the fruit for this wine came from our Estate Vineyards located in the Horse Heaven Hills. These vineyards sit on a southeast slope above the Columbia River. The orientation of the blocks allows for morning sun exposure of the fruit, while avoiding the intense afternoon rays. WINE NEMAKING The Rosé fruit was machine harvested to allow for early color extraction from the skins. Once at the winery, the grapes were sent directly to the press. The free run juice was cold settled for 48 hours. The clean juice was racked away from the settled solids and inoculated with a yeast specifically selected for Rosé. The wine was fermented cool over a period of 30 days, allowing for great aroma development. TECHN HNICAL NOTES Appellation: Horse Heaven Hills Blend: 68% Grenache, 12% Cinsault, 10% Syrah, 5% Counoise, 5% Sangiovese Alcohol: 12.5% T.A: 0.55 g/100 ml pH: 3.43

79% Growth

WINE NEMAKERS NOTES This lush, yet refreshing Chardonnay has aromas of honeysuckle and fresh pear, with undertones of caramel and sweet vanilla. This wine is balanced by clean bright acidity that leads into a soft, savory finish. VINE NEYARD SOURCING The fruit for this wine came from our Estate Vineyards located in the Horse Heaven Hills. These vineyards sit on a southeast slope above the Columbia River. The orientation of the blocks allows for morning sun exposure of the fruit, while avoiding the intense afternoon rays. WINE NEMAKING The grapes were harvested in the very early hours of the morning so they would arrive to the winery cool. Once at the winery, the grapes went directly to the press where the juice was gently pressed away from the skins. The juice was allowed to cold settle for two days before racking. The juice was inoculated with a Chardonnay specific yeast and allowed to ferment cool over 30 days, allowing for great aroma. Development. TECHN HNICAL NOTES Appellation: Horse Heaven Hills Blend: 81% Chardonnay, 15% Viognier, 4% White Riesling Alcohol: 13.9% T.A: 0.59 g/100 ml pH: 3.69