Representation and Marketing for CVB RFP No. GEN2116909P1 RIVER - PowerPoint PPT Presentation

Brazil, South America and Caribbean Representation and Marketing for CVB RFP No. GEN2116909P1

RIVER GLOBAL Jose Madeira Founder and CEO Allan Colen Anna Pizarro Tourism Trade Specialist Project Manager Chelsea Madeira Shirlei Legnani Business Development Senior PR Specialist Bruno Perrod Eduardo Honrado On-line/Off-line Specialist Social Media Specialist

RIVER GLOBAL Experi Ex rienc ence Strong Communication PR Sales les Market rketing ing St Stra rategic egic Destin tinati ations ns Lang La nguages es Full-services Solutions TOURISM OURISM Skills Tailored ground Tringu gula lati tion on backgroun Prom omot otio ions tural Intelligence ultural Government Agencies Coordination Local business ss Knowle ledge Cul practi ctices ces ba Business ness Deci cisions sions Planning Boutique Consultancy

WHAT MAKE US UNIQUE? OUR CLIENTS  No Cruise Line or Airline, Seaport or  Highly experienced with the Southern U.S. Airport representation  The synergy between our core field of  No competitor representation trade, marketing & tourism Miami Dade or Palm Beach

BUDGET  Our time is prioritized to optimize initiatives for best investment and results IMPORTANCE TIME 15% PR 30% Promotion 25% Marketing 30% Sales Promotion Sales Marketing PR

BUDGET PR $6,500 Marketing $13,000 PR Sales $13,000 Promotion $32,5000 Sales $ 65,000 Promotion Retainer fee $ 45,000 Total invesment $ 110,000 Marketing

TRADE – FAM AA Top 10 Comp Awards & 7 day Famtour Delta 11 Comp Business 10 day & Famtour

AGENTS TRAININGS 2.300 Online 1.050 Presencial Leisure MICE Corporate Workshops Luxury

EXPERIENCE - TRADE Activities - Sponshorship Incentives - Agreements AA Top6 VIP FAM AA Top6 VIP FAM TO yield Product creation and placement

TRADE PROMOTION  Create market opportunities to increase promotion capacity  Promotion with partners  Sales campaign  Opportunities

TRADE SHOW Participation on major Trade Shows  WTM  ILTM  FESTURIS  ABAV  IGLTA SP  Fiexpo LA – CHI  FIT – ARG  ANATO - COL  LACTE  UGART  Visit USA  IPW

PR AND MEDIA Secure Destination Presence PRESS TRIP Top Tier Media 3.6M COVERAGE VIEWS Annual Calendar

SOCIAL MEDIA

MEDIA PROMOTION Social media, newsletter, press trip, interaction Special Action VR Press trip

CAMPAIGNS NICHES

OVERVIEW The South Brazil Caribbean America Population: 217 M Population: 212 M Population: 44 M GDP per capita: US$ 8,6 GDP per Capita: US$ 9,160 GDP per capita: US$ 6,040 1.9 million arrivals to the US 3,4 million arrivals to the US 1.6 million arrivals to the US Over 1M 914,705 Over 2,9M arrivals arrivals arrivals in Florida in Florida in Florida 100 Weekly Flights to FL 60 Daily Flights to FL 50 Daily Flights to FL

BROWARD COUNTY We are we so excited to promote Brodward County...

BROWARD COUNTY  Water culture and sports  Evolving destination , diverse combination of activities and scenery  GLBT+ reference destination  Beautiful beachfront and a strong commerce center  Wedding destination for us all  City with Most Unique Atmosphere and Lifestyle  Excellent value shopping offers  The perfect package for Singles and Families  Most Friendly Fun C ity on the planet  One-of-a-kind events and world-class food  Cultural attractions , must see and do  Multi-cultural Scenarios, Hospitality, Arts  High-level and diverse Dining options  Multiple Visits to get to know the city  23 miles of Blue Wave Certified Beaches  Relaxed coastal environment  Highest welcoming atmosphere in the country  European athmosphere  Great audio visual content already ready to use  Casual chic atmosphere, accessibility, valued-add options  City Playful Image, relating it to an emotional trigger of Love, Passion, Fun

BROWARD COUNTY  Authentic Luxury Tourism  Margaritaville Resort in Hollywood  Four Seasons, Vila Del Mar,  W, Verge, Ritz Carlton  Pompeo Beach Pier – Brazilians  Seminole New Hard Rock  Sawgrass Area  Cruise ship mecca  Everglades  Friendly - SAFE  Economic development  Real State opportunities  Quality and variety  BEST EXPERIENCES AT THE GREATEST VALUE!

FINAL CONSIDERATIONS  WHY RIVER GLOBAL?  Tailored representation by a local business expert  Client guidance in winning business decisions  Strategic customized intelligence solutions  Overall support to marketing and tourism government agencies  Prime representation for destinations and tourism related services  Passion, focus and drive to best showcase Broward County  Over 20 years Experience on Travel Trade Market US Destinations representation  NO conflict of interest with other destinations or clients

THANK YOU!