Branson CVB Hershey Harrisburg CVB Sports Tourism Strategic Plan Stakeholder Presentations Sports Tourism/Venue Study November 28-29, 2017
NASC Membership (YE 2016) NASC Membership (YE 2014) 10-Year Membership Growth Year End 2016 900 800 786 764 700 718 670 621 600 571 531 500 492 477 444 400 399 300 200 100 Total Membership 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Study Process Study Process • Sports tourism audit/evaluation (July) • Stakeholder interviews (July) • In-person venue tours (Aug) • Competitive analysis (Aug-Sept) • National best practices (Aug-Sept) • Recommendations report (Nov) • Execution/Follow-Up (2018)
Focus Areas/Goals Focus Areas/Goals • Research and data review • Venue and events feedback • Organizational structure evaluation • Identify opportunities • Recommendations for the future
The Big Idea….. Theme #4: Venue Development/Enrichment “Deal Making” Mindset
Primary Recommendation Areas Themes 1. Organizational Structure 2. Messaging and Marketing Platforms 3. Event Solicitation/Creation Concepts
Primary #1: Organizational Structure Theme #1: Organizational Structure 1. Staffing Focus 2. Staffing Structure
Primary #2: Messaging and Marketing Theme #2: Messaging & Marketing 1. Local Communications 2. Targeted (National) Outreach 3. Strategic Partnerships 4. Trumpet Successes
Primary #3: Event Solicitation/Service Theme #2: Messaging & Marketing 1. Venue Booking Policies 2. Empower Local Promoters 3. Revamp Current Allocations 4. The Entertainment Advantage
Secondary Recommendations Themes 1. Venue Development/Enrichment/Usage 2. Funding Model
Branson CVB Sports Department 5-Year Strategic Mission Pillars Events Venue Enhancement Community Engagement Bid/Created/Owned Pillar (Long-Term) (Ongoing) (Short-Term) Tourism Venue/League Managers C-Level Community Leaders Audience Economic Development Hospitality Leaders Local Media Rights Holders/NGBs Elected Officials Non-Profit Civic Groups Local Promoters Economic Development Hospitality Community RFPs & Event Bids Tactics “6&6” Lunches Master Plan Grants/Incubator Program Venue Development Fund Economic Impact Releases “12 th Man” Food Tax Increase Corporate Support/Recognition Grow existing events 10%/Yr. National Outreach Create two new events/Yr.
“King For a Day” Themes Redefine the Sports Department’s Goals 1. Roll out the “Deal Making” concept 2. 3. Local promoter round table 4. Gather facility enhancement info 5. Identify funding for a campaign 6. Execute the enclosed recommendations
Jon Schmieder Jon@HuddleUpGroup.com Thank you for your time! Gary Alexander Gary@HuddleUpGroup.com
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