Remote Employee Engagement and Culture Virtual Conference WFH Engagement by the Numbers: Get to the Truth with Pulse Surveys July 21, 2020 Katrina Gill Owner, Gill Research / Affiliate, Ragan Consulting Group
Katrina Gill Affiliate Consultant at the Ragan Consulting Group Owner of Gill Research, a full- service research and consulting firm Specializes in communication audits Works from home Katrina Gill 2 Owner, Gill Research / Affiliate, Ragan Consulting Group
Is it ok to conduct a survey in times of crisis, like a global pandemic? A. Sure, our employees need a break from Netflix and baking. What else do they have to do? B. No way, it’s disrespectful, and I worry enough about our employees’ Wi-Fi. C. Are you kidding? I’m not about to pile more stuff on our employees. D. Absolutely, look at what current research on this topic tells us…and the benefits! Katrina Gill 3 Owner, Gill Research / Affiliate, Ragan Consulting Group
Current research on doing surveys 95% overall said they are the same or more � likely to take surveys now than they were before the pandemic 86% of employees said it was appropriate � or completely appropriate for their employer to be sending them surveys in the current environment Katrina Gill 4 Owner, Gill Research / Affiliate, Ragan Consulting Group
What exactly is a pulse survey ? A “pulse” survey is a short, quick questionnaire that is usually sent out to employees on a regular basis—weekly, monthly, etc., and is meant to complement a longer, more formal, less frequent engagement survey. � Benefits: � Track trends over time � Excellent tool to engage employees � Characteristic of high-performing teams Katrina Gill 5 Owner, Gill Research / Affiliate, Ragan Consulting Group
When is the best time to conduct a pulse survey? A. Now! B. Right now! C. As soon as possible! D. Anytime! Katrina Gill 6 Owner, Gill Research / Affiliate, Ragan Consulting Group
Best practices of pulse surveys Take yo your time writing the questions. � Use a va variety y of question typ ypes. � Ke Keep it confidential. � Be honest with the time invo volve ved. � Actionable results. Ac � Katrina Gill 7 Owner, Gill Research / Affiliate, Ragan Consulting Group
Writing pulse survey questions Ask yourself: What type of data do I need and what do I want to know? What do you miss most How worried are What and how often would about you about Do you have the do you want to hear from working in the COVID-19’s proper support to senior leadership? office? impact on work from home? yourself? On the whole company? As a manager, what do you need to manage What are more effectively? your top What are How well do you concerns your biggest think senior leaders returning to WFH How confident are are handling business the office? challenges? How you in our senior complications due productive leaders’ decisions COVID-19? are you right now? feeling? Katrina Gill 8 Owner, Gill Research / Affiliate, Ragan Consulting Group
Best practices in writing pulse survey questions Use simple terms. Us � Avo void jargon. � Define any y word that may y be unclear or � co confusing. Questions should provi vide solutions. � “N “Neut utral al” ” choi hoice ce. � Katrina Gill 9 Owner, Gill Research / Affiliate, Ragan Consulting Group
Demographic questions Yes No � Department, job type, function � Age � Location or division � Gender � Shift � Education level � Years of service � Race � Job level � Income Katrina Gill 10 Owner, Gill Research / Affiliate, Ragan Consulting Group
What is a good response rate for my pulse survey? A. Everybody better respond or else…. B. Well, as long as I get a few people to respond, I’ll feel good! C. As many people as I force to respond. I’m gathering names. D. It depends. Katrina Gill 11 Owner, Gill Research / Affiliate, Ragan Consulting Group
Tips for a good response rate Co Come from the top. � Place surve vey y is a prominent position on � th the intra tranet/e t/e-new newslet etter er. Sha Share e the he res esul ults. � Co Confidentiality. � Assess only y what can change. � Incentive ves. � Katrina Gill 12 Owner, Gill Research / Affiliate, Ragan Consulting Group
Analyzing the results Strengths � Weaknesses/opportunities � Gaps � Differences between groups � Before and after � Pilot vs. control groups � Actual vs. ideal � Statistically significant findings � Katrina Gill 13 Owner, Gill Research / Affiliate, Ragan Consulting Group
Sharing your results Measurement & Reporting Link Data to Business Objectives Compare and contrast � Recognize and celebrate what’s working; be transparent about what’s � not Identify low hanging fruit � Uphold anonymity agreement � Share plan to maintain what’s working and improve what’s not � Offer actionable recommendations � Package information in easy to understand written and graphic form � that underscores strengths, weaknesses, opportunities and threats 14
Other measurement tools Quantitative Qualitative Surveys (pulse or more Individual in-depth interviews (IDIs) � � comprehensive) Focus groups � Content analysis � Observation/shadow sessions � Benchmarking � Ethnography studies � Information flow charts � Walk-arounds � Focus panels � 15
Questions or Comments? 16
Katrina Gill katrina@gillresearch.com 312-860-1314 For help writing your survey or reviewing your results and creating a strategic response with Katrina, contact Ragan Consulting Group at 312-960-4202 or email Kristin Hart at Kristin.Hart@raganconsulting.com Thank you! Katrina Gill 17 Owner, Gill Research / Affiliate, Ragan Consulting Group
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