Recommendations and Best Practice 14.10.2014 Bert Baumann Technical - PowerPoint PPT Presentation

Recommendations and Best Practice 14.10.2014

Bert Baumann Technical Consultant PayPal Germany

01 WPS vs EC Technology

Magento and PayPal Different technologies PayPal always recommends the usage of EC Technology

API Benefits Scaling and Flexibility • Automize different back-office processes. To become scalable with WPS you have to use API-technology • (Tracking, Reporting, Refunds) • Within the API-Response you will recive important informations (e.g. PayerID for loyalty programms or fraud prevention). • Integration of POS will only be possible via ECx-APIs

API Benefits Scaling and Flexibility • Express Checkout Shortcut will be available In-App Integration is not available via WPS • • The completion of sale is at the merchant side with the integration of API • X-/up-selling after completion of sale • Even more amazing PayPal solutions are available • deffered settlement • Subscriptions • Callback API • and many more

API Benefits Security and more • More and even better possibilies for debugging. • HTML call could be manipulated before it is passed to the PayPal environment (so u have ever to use Instant Payment Notification for proof for corectness) • Think about smooth checkout flows like seamless checkout:

02 Seller Protection

Magento and PayPal System => Configuration => Payment Methods => PayPal Payment Solutions

PayPal Seller Protection Seller Protection Cases • Reversals of bank account payments; including all risks of direct debiting (non-sufficient funds, unauthorized access, returns). • Chargebacks from credit card payments. • Reversals due to unjustified claims under the terms of PayPal Buyer Protection or the PayPal Standard Buyer Complaint Process. • Chargebacks from payments not authorized by the owner of the PayPal Account. • For the full PayPal Seller Protection Experience – please visit: https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

PayPal Seller Protection Seller Protection Coverage and not covered • The item purchased is a tangible, physical item that can be shipped. • Furthermore, the following items/cases are not covered • Non-tangible goods, services, gift vouchers, airline tickets, downloads, software licenses and other non-physical goods • Vehicles with a motor, especially automobiles, motorcycles, boats and aircrafts • Items that cannot be shipped • Items picked up by the Buyer • For the full PayPal Seller Protection Experience – please visit: https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

PayPal Seller Protection Eligibility • PaymentStatus == Complete • Reply to any requests PayPal • item not violate the PayPal Acceptable Use Policy • shipped the item and PayPal is provided proof of shipment • sent the item to the correct shipping address • the Seller must have shipped the item within 7 calendar days after receiving the payment • Ensure via PaymentAction (!) • For the full PayPal Seller Protection Experience – please visit: https://www.paypal.com/de/webapps/mpp/ua/sellerprotection-full?locale.x=en_DE

Best Practices 03 Increase Conversion Rate

We’re aiming for the best possible implementation… …to provide the perfect user experience

Win Win Sales Experience

User Experience Analytics Best Practices Data Research AB Testing API Analysis Operational Improvements

04 User Experience

User Experience FrontEnd Some user Experience Criteria • PayPal Logo – Startpage PayPal Logo – Product Detail Page • • Guest Checkout available • PayPal Logo and Text – Payment Method • „What is PayPal?“ – Pop-Up No Surcharging • • Pass line items and Merchant Logo

PayPal Login LOGOIMG HEADERIMG € 100,00 € 100,00 max@mustermann.de max@mustermann.de Abbrechen und zurück zu Händlername.

PayPal Review Warenkorbübersicht € 100,00 € 100,00 Händlername Händlername Händlername Händlername Artikelname € 100,00 EUR Artikelname € 100,00 EUR Max Mustermann Versandkosten € 5,00 EUR Musterstr. 1 12345 Musterstadt Artikelname Artikelname € 100,00 EUR € 100,00 EUR € 100,00 EUR Zwischensumme Max Mustermann € 105,00 EUR Zwischensumme Musterstr. 1 12345 Musterstadt Versandkosten € 5,00 EUR € 100,00 EUR Zwischensumme € 100,00 € 105,00 EUR Zwischensumme € 100,0 0 Abbrechen und zurück zu Händlername. Abbrechen und zurück zu Händlername.

Payment Processing with PayPal PayPal Express Checkout Shortcut shopping selection of product shipping order order start cart registration payment detail page address overview confirmation method PayPal PayPal Login Review paymentflow pages not longer necessary PayPal Express

Impact Conversion Rate AB Testing – Example Merchant Data  0,17   0,04  0,13 CR 0,52  1,27 +2.76%  0.97 PP Logo PP Logo PP USP PP What is PP ECS Homepage Payment Page Pre-selected

05 Analytics

PayPal Data Research PayPal Login Page PayPal Review Page Account- Bestell- Auftrags- Startseite Produktseite Warenkorb Adressdaten erstellung übersicht bestätigung PayPal PayPal Login Review

PayPal Data Research Conversion rate potential Example 45.12% Drop Off Industry 29.53% Drop Off

PayPal Data Research Conversion rate potential 2,39% 5,15%

API Analysis API Error Potential Report Category Description Effort Sales Impact Flow Change 2% of Do Express Checkout API failures are returning error Medium +$30k/month code 10486. When this error is received the buyer should be redirected back to PayPal to select a different payment source and the first one they selected failed API Error 2% of Get Express Checkout API call failures are due the Medium +$38k/month express checkout token being invalid. Research issue with merchant to determine why this is happening. Error code: 10410 GetEc is missing token (Tokenhandling review) Account 22% of Do Refund API failures are due to the refund being Medium +$0k/month Configuration sent outside of the refund period. Work with merchant to determine if the refund period should be extended to better match their business logic. Error code: 10009 * - Status: C = Complete, IP = In Progress, D = Deferred

API Analysis Solution - 10486 Decline Recovery 1. Upon receiving 10486 error code (funding source decline) 2. redirect the buyer back to PayPal. 3. On the PayPal page, the buyer is presented with an error message explaining the reason for the decline. Additionally, the buyer is given the option to select an alternate funding source or add a new one. 4. After the buyer changes the financial instrument, you can reattempt sending the payment and complete it successfully

06 Operational Improvements

Authorization / Capture (AC1) ≤ 29 days 3 days Auth create Auth expiry Honor period expiry Funds held Capture can be attempted however risk of declines Details https://developer.paypal.com/docs/classic/admin/auth-capture/

Order / Authorization / Capture (AC2) 30 to 365 days Order create Order expiry 29 days 3 days Auth Honor Auth create Auth Expiry Expiry Capture can be attempted however risk Funds held of declines Details https://developer.paypal.com/docs/classic/admin/auth-capture/

Visit: www.PayPal.de Join: www.paypal-optimizer/ab-testing

07 Back up

Login mit PayPal Die einfache und sichere Art sich einzuloggen.

Login mit PayPal – Szenarien Verkürzter Checkout Bezahlung Datenau Kontoerstellung möglich s-tausch Login Funktionalität Login

Login mit PayPal Konzeptioneller Fluss für Anmeldung auf URL Anmeldung Startseite Startseite (angemeldet) Ja Zustimm Login Nutzer ung Nein mit bekannt Daten- PayPal ? übergab e Händlerfluss Übersprungene Seiten Login mit PayPal Fluss

Login mit PayPal Konzeptioneller Fluss beim Checkout Vorausgefüllt Anmeldung Adress- Bezahlmetho Bestell- Bestell- Startseite Produktseite Warenkorb eingabe -denauswahl übersicht bestätigung Zusti- PayPal Login mmung PayPal Login Review mit Daten- PayPal übergab Seamless Checkout ab API e Version 95.0 möglich Händlerfluss Übersprungene Seiten PayPal Fluss Login mit PayPal Fluss

Login mit PayPal auf URL

Login mit PayPal – Eingabe der PayPal-Daten Login mit PayPal bei Händlername. Was ist das? Login mit PayPal bei Händlername.

Login mit PayPal – Zustimmung Datenübergabe Händlername bittet um folgendes: Händlername bittet um folgende Zustimmung: Händlername.

Login mit PayPal – Datenübergabe

PayPal Conversion rate potential PayPal Login Page PayPal Review Page Account- Bestell- Auftrags- Startseite Produktseite Warenkorb Adressdaten erstellung übersicht bestätigung PayPal PayPal Login Review