Public Involvement What We Do for UDOT 1 11/8/2016 Book Definition - PDF document

11/8/2016 Crossing the Bridge Between PI and PR Nov. 3, 2016 Public Involvement – What We Do for UDOT 1

11/8/2016 Book Definition – Public Involvement A strategic communication process that involves those potentially affected by a decision in a decision-making process Book Definition – Public Relations A strategic communication process that builds mutually beneficial relationships between organizations and their publics 2

11/8/2016 Book Definition – Public Relations A strategic communication process that builds mutually beneficial relationships between organizations and their publics Hazy • Strategic comm planning A Hazy Line • Research • Leadership • Multi-agency facilitation • Meeting facilitation • Video production PI PR • Websites • • Messaging • Proactive stakeholder Media relations • outreach Crisis communications • • Online stakeholder Business outreach • Right of way outreach engagement • • Leadership coaching Environmental process • Situational assessments support • • Responding to Award entries • Project reporting stakeholder comments • • Email updates Social media • • Internal UDOT Public meetings • communication Open houses • • Conflict Event planning and logistics training/resolution • • Mediating angry Blogging • Writing stakeholders • • Problem solving Partnering facilitation • Advertising (TV, theater, Radio, sport events, billboards etc.) • Legislator and civic leader outreach • Process improvement 3

11/8/2016 Pure PI Pure PR 4

11/8/2016 Information: Source, Accuracy, Speed 62% of U.S. adults get news on a social % of each sites' users who networking site… get news on the site … Often Reddit 70% 18% Facebook 66% Twitter 59% Never 38% Tumblr 31% Instagram 23% YouTube 21% Sometimes 26% LinkedIn 19% Snapchat 17% Hardly ever Vine 14% 18% Information: Source, Accuracy, Speed Americans’ trust and confidence in the mass media “to report the news fully, accurately and fairly” has dropped to its lowest level in Gallup polling history 40% 32% 2015 2016 5

11/8/2016 Information: Source, Accuracy, Speed % of U.S. adults who often get news on each platform… TV 57% Online 38% Radio 25% Print 20% 6

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11/8/2016 Why have PI and PR Converged? • 24-hour news cycle • Technology; social media • Population and demographic changes • Fear of government overreach • Easier access to policy discussions • Multi-agency collaboration 9

11/8/2016 Strategic Communication Planning Goals and Key Publics and Strategies Tactics Research Objectives Messages Shared PI/PR 10

11/8/2016 Crossing the Bridge Between PI and PR Nov. 3, 2016 11