MEET BRISTOL CONFERENCE AMBASSADOR PROGRAMME
WHO ARE WE?
DESTINATION BRISTOL SENIOR MANAGEMENT John Hirst: CEO Kathryn Davis: Head of Tourism
THE MEET BRISTOL TEAM Amy Bramhall: Convention Bureau Manager Emily Daglish: Sales Executive Vicki Webb: Sales Executive (Part time)
OUR OBJECTIVES 01 02 03 Promote Bristol as a Secure international Collaborate with first-class business business tourism for local partners to event destination Bristol city & enhance the surrounding areas delegate experience
CITY STATISTICS 01 02 03 . Business tourism 1.9 million delegates There were an estimated generated £320m for attended business events £32.1k conferences and Bristol in 2017 in Bristol in 2017 meetings at Bristol (accommodation food & venues 2017 drink, shopping, entertainment etc) Source: Conference and Meetings Survey prepared by RJS Associates for Destination Bristol in July 2018
INDUSTRY STATS ❑ Bristol is the 7 th most popular UK destination for business events. Source: BMEIS 2019 ❑ ‘Most of conference and meetings business was generated from the South West region (71%)’. ‘In relative terms, business from the rest of the UK was up in 2017 (25% in 2017, compared to 21% in 2016). A small proportion (5%) was from overseas’. Source: Conference and Meetings Survey prepared by RJS Associates for Destination Bristol in July 2018
OUR ASPIRATIONS Increasing awareness of research leadership Attracting inward investment Creating a lasting legacy Collaborating with local experts for the benefit of the city
AMBASSADOR PROGRAMME MISSION STATEMENT ‘To increase the volume of international business events secured in Bristol and the surrounding region, through engagement and collaboration with local experts from the academic, high-tech and wider business sector’.
WHAT IS AN AMBASSADOR An ambassador in the context of the meetings industry is “a person of knowledge and stature, influential in their field, who can act as a representative of a destination and is prepared to work with local meetings professionals to secure conference business for that destination”.
WHAT DOES AN AMBASSADOR DO? Identifying business Supporting the bid Supports securing events - Initial process for business events to research & insight to conferences with Bristol through - see if the conference professional input is right for the city Participate in case Engage with studies that promote A letter of the region as a international recommendation associations destination for conferences
WHY DOES BRISTOL NEED THIS? To be a strong competitor in the Higher focus on local association event industry strengths market Improve professionalism A cost effective way to of business events with win business a joined up approach Collaboration with Creating PR ambassadors & utilising opportunities & positive their expertise makes media coverage for Bristol a more attractive both the destination and option for conferences the ambassador
Professional development – We will dedicate time to individuals to clarify the motivations and needs of each ambassador International recognition for you and your HEI WHAT'S IN IT Hosting a conference in your city & helping your destination achieve its goals FOR YOU? Public recognition of success Connecting with national and international collegues in your field Invites to exclusive networking and social events & a certificate to commemorate your commitment
BID document preparation & Free online accommodation Sourcing conference venues and funding applications booking website hotels & negotiating rates HOW WE CAN HELP Marketing support & Destination Assistance in selecting local Information and literature to training suppliers – conference enhance the delegate organisers, production experience companies
CASE STUDY: NEWCASTLE GATESHEAD CONVENTION BUREAU ▪ The main objective is to increase the profile and international rankings of the universities with the next REF due to be submitted. ▪ Over 50% of city business comes via the Ambassador programme (a mix of conference, socials and accommodation) ▪ The main type of business is association or society led ▪ Working in partnership with 2 Universities ▪ Partnering with events (on campus) to raise the profile of the ambassador programme and importance of conferencing.
1 2 3 Identify specific Identify potential Invite a small group of subject areas that ambassadors within potential ambassadors Bristol is world class in the university that to a hosted networking specialise in these and information subjects evening NEXT STEPS
Amy Bramhall Convention Bureau Manager Tel: +44 (0) 117946 2218 E-mail: amy.bramhall@meetbristol.co.uk Web: www.meetbristol.co.uk Twitter: @MeetBristol LinkedIn: CONTACT Meet_Bristol_Convention_Bureau
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