Cheshire and Merseyside Tobacco Control Programme Jo McCullagh, Programme Lead
What We Will Cover.. ♥ Tobacco Control programme objectives ♥ 2011/12 programme highlights ♥ Next steps (Nov 2012-March 2013)
Programme Partners Heart of Mersey ChaMPs CMTA 8 PCTs & LSSS 9 Local Authorities 3 Mental Health Trusts 17 Hospital Trusts Police Voluntary Sector
Programme Objectives To protect children and young people from tobacco use and secondhand smoke exposure, from conception to adulthood To support the development of strategies to regulate and restrict the supply of tobacco products and assist smokers to quit To strengthen the existing tobacco related legislation to protect families and communities
Children and Young People Young people under 18 years are still able to illegally purchase tobacco Development & delivery of bespoke, Sub-regional training programme on Display and Age of Tobacco Sales’ Train the trainer for 8 PCT & 9 LA Trading Standards Depts Training package & resources for PCTs & TS to cascade to local retailers, schools and colleges
♥ Reduces child exposure to smoking & subsequent uptake: ♥ 3 out of 4 aware of cigarettes before 5 years old ♥ Children who live with smokers x3 more likely to smoke themselves Nicotine is as addictive as heroin/ cocaine ♥ Decreases litter & protects wildlife/ecosystems ♥ Reduces risk of children ingesting toxic cigarette butts
Coordination of a public survey: 1,408 adult visitors to 87 play areas (32.8% smokers) 88.7% support voluntary smokefree code Coordination of Council Cabinet approval Development & delivery of train-the- trainer programme to 62 park staff Development of signage & leaflet with 68 primary schools Coordination of launches & media releases
Implemented across 6 LAs: Halton BC (Oct 2011) Knowsley Council (July 2012) St Helens MBC (June 2012) Sefton MBC (Sept 2012) Warrington BC (July 2011) Wirral MBC (Feb 2012) Extension of smokefree policy to 432 play areas Best practice example in NICE CVD Commissioning Guide (June 2012)
Regulation & Restriction of Tobacco Development and delivery of Illicit Tobacco train the trainer programme Incorporation into accredited Professional Certificate in Neighbourhood Policing, University of Chester 25 sessions delivered to 250 public sector professionals 10-fold increase in intelligence reports
Regulation & Restriction of Tobacco Implementation of Mersey & Cheshire Charters to extend smokefree policy into home environment : 31 organisations protecting 16,580 community workers 201 childminders protecting 2,412 children in their care ‘Smokefree Squad’ programme with European Healthy Stadia Network, St Helens RLFC and Lancashire CCC: Brief intervention training with stewards & community coaches 3-month social marketing campaign
Regulation & Restriction of Tobacco 46.4% of C&M mental health service users smoke Smokefree Mental Health Action Plan: Brief intervention & specialist stop smoking training Development of module to the NW E-Training – ‘Making Every Contact Count’ 1,000 ‘Today I Can’ DVDs, 55,000 booklets and upload of 4-minute viral - Shortlisted to the top 5 WHO ‘I’m in Charge. I’m Smokefree ’ competition Development of stop smoking mental health care pathway for MH Trusts & LSSS Highly Commended in: NW Respiratory Best Practice Awards 2011 NW Public Health Awards 2011
Regulation & Restriction of Tobacco Coordination of smokefree secondary care programme: Increased stop smoking advisor capacity Development & distribution of 135,000 resources Development of standardised 20-mins BI training Development of standardised protocols – NARS, NRT, Champix Development of an integrated E-referral system Dashboard to support Merseyside COPD, diabetes and CVD QIPPS NICE PGD to develop national guidelines: ‘ Smoking cessation in secondary care- acute, obstetric and mental health ’
Strengthen Tobacco Legislation Contribution to Smokefree Coalition’s Budget Submission to HM Treasury - Chancellor raised the duty on all tobacco products by 5% above inflation Advocacy programme to support the DH consultation on ‘S tandardisation of tobacco products’ : Less attractive to young people Strengthens the impact of health warnings Reduces deceptive descriptions Removes brand association with identity Coordination of LA denunciation of Corporate Social Responsibility (CSR) funding from the Tobacco Industry - Knowsley Council national 1 st
Next Steps: Nov 2012-March 2013 Continue partnership working to: Implement a voluntary smokefree code in park play areas across Cheshire East Borough Council, Cheshire West & Chester Council & Liverpool City Council Continue pan-C&M coordination of advocacy regarding national introduction of tobacco standardised packaging Facilitate denunciation of CSR funding from the tobacco industry by remaining C&M LAs Coordinate pan-C&M participation in National No Smoking Day in partnership with BHF Undertake further illicit tobacco training to Police Obtain further Mersey & Cheshire Charter accreditations - roll out to Housing Associations
Thank You!
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