Profiting in the Digital Age Thursday, April 9, 2009 By Mark Opperman, CVPM AAHA gratefully acknowledges the following for their sponsorship of this Web Conference: Profiting in the Digital Age Presented by: Mark Opperman, CVPM VMC, Inc.
Let Let’ ’s talk about your veterinary s talk about your veterinary software program software program Scheduling appointments • Manually or using your software program? Ten Minute Flex Scheduling Inventory Control • Does Your Computer Control All Your Inventory? • Use a Manual System Along With Your Computer Such As The Red Flag Inventory Control System
Email Reminders • What is the most effective protocol? Three Tier Reminder System 1. E-Mail and Postcard � 2. Tri-fold reminder 3. Pet Health Alert Postcard You can achieve 80%-85% Effectiveness Using the search and sort capabilities of your veterinary software program • Patients seen in the past year with no future reminders Target Marketing • Dental • Senior Wellness Four requirements for an effective target marketing campaign: 1.Identify your target group 2.Educate your target group 3.Provide a package of services 4.Provide an incentive
Electronic Medical Records • Going to a “paperless” environment • Using writing tablets • Wireless environment • Scan as you go process • Benefits and cost savings Using Digital Photography in Your Practice • Patients pictures printed on invoices and reminders • Before and after dental pictures, ear problems, surgeries, etc. • Boarding journals • Virtual tour of your practice using a digital picture frame Internet • As an educational tool for doctors and team members • Education tool for clients Does everyone need access to the internet? Do you know “where your computer” has been? What controls do you have in place?
Internet • Website is no longer an option – a necessity – Do you have one? – What does it look like? – Does it represent the quality and excellence of your practice? What makes a web site effective? • Dynamic Text Dynamic text • Splash • Virtual tour • Pictures, pictures, and more pictures • Interactive Interactive • Eye appeal features Professional photos What makes a web site effective? • Ability to download forms • Ability to acquire patient information • Use as a marketing tool – Birthday cards – Pet ID cards – Target marketing
Establishing a shop site on your web site • What would be the value to you and your clients? • Neutralize internet pharmacies • Maintain control of your client base • Offer products you don’t want to inventory in your practice When does it make sense to purchase new technology? Let’s look at an example: Purchase of a digital radiology machine cost effective or not? Things are going to change — Are you going to adapt or become extinct?
Thank You! Mark Opperman, CVPM VMC, Inc. 1. Complete the evaluation by Monday, April 27, 2009. Please have only one person from your practice complete this evaluation. - To complete the evaluation, please go to the following website: http://www.keysurvey.com/survey/244773/111f/ 2. After completing the evaluation, you will automatically be linked to the Continuing Education Certificate. The CE certificate can only be accessed after the evaluation is completed. 3. Download the CE Certificate (in pdf format) to your computer and print enough copies for your entire team. Your input is very important! We take feedback seriously in order to provide you with the highest quality experience possible. If you have any questions about completing the evaluation or accessing your CE certificate, please email us at webconference@aahanet.org or call 800/252-2242. AAHA gratefully acknowledges the following for their sponsorship of this Web Conference.
Recommend
More recommend
