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Private te & Confid fidentia ntial. l. Only ly for distrib ibutors rs and advis isors of ICICI I Prudenti ntial al Mutual ual Fund (Mon oneybac back feature ure is just st a feature ure for regular withd hdraw awal al from


  1. Private te & Confid fidentia ntial. l. Only ly for distrib ibutors rs and advis isors of ICICI I Prudenti ntial al Mutual ual Fund (Mon oneybac back feature ure is just st a feature ure for regular withd hdraw awal al from the sche heme and shal all not be const nstrue ued d as an ass ssura uranc nce or guarant antee of ret eturns urns)

  2. A Qu Quick ck Rec ecap p of of Ba Balanced nced Advantage tage Fund A model that allows “Buying Low and Selling High” while keeping human emotions aside Equity Val aluat uation on Equity Val aluat uation on comes es down goes s Up Increase ease Equity y Reduce ce Equity y Exposure osure Exposure osure

  3. IC ICIC ICI I Prude dential ntial Ba Balanced ed Advantage tage Fund • ICICI Prudential Balanced Advantage Fund (BAF) removes the psychological barrier (Greed & Fear) for its investors. The fund allocates higher in equity when the Equity Market Valuation is low and • lower when the Equity Market Valuation is high. Stock k Asset Der erivative ative Sel elec ecti tion on Allocati ation Strateg tegy Net Equity Level Derivative Blend of Large Range 30-80% Exposure for and Mid Cap based on In- Hedging / Stocks House P/BV Portfolio Model Rebalancing

  4. BA BAF Net et Equ quity ty Lev evel els vis vis-à-vi vis s Sensex nsex Levels els Sensex Levels vis-a-vis BAF Net Equity Exposure (%) March 2010 – Aug 2015 80.00 29000 75.00 27000 BAF Net Equity Exposure (%) 70.00 25000 65.00 Sensex Levels 23000 60.00 55.00 21000 50.00 19000 45.00 17000 40.00 15000 35.00 13000 30.00 Sensex Level Net Equity Exposure % Source: MFIE, BSE India

  5. 3 Years rs Rollin ing g Retu turn rn on Daily ly Basis Since 1st March 2010 – Total No. of Observations 613 ICICI Prudential Balanced Criteria S&P BSE Sensex Advantage Fund Minimum Return 6.26 -1.53 Maximum Return 24.25 21.94 Average Return 15.26 10.13 StDev. 5.15 7.31 Negative Observation 0 22 0% 43% observations observations 0% to 6% 0 244 6% to 10% 132 35 10% to 15% 163 62 78% 51% Above 15% 318 observations 250 observations Source: MFIE, Period: 1st Mar 2013 (First Observation) to 31st August 2015. Past performance may or may not be sustained in future

  6. BAF’s Performance in Latest Marke ket t Correc ection tion Full Market Cycle 125.00 I Pru BAF Sensex 0.6% 114.4 BAF 14.4% 120.00 Rising Market 115.00 Sensex 16% Value of 110.00 BAF 14% Rs. 100 105.00 Falling Market Sensex 100.00 Sensex -13.3% 100.6 BAF 0.3% 95.00 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 ICICI Prudential Balanced Advantage Fund - Reg - Growth S&P BSE Sensex NAV Absolute Return Period Market Cycle Scenario ICICI Pru BAF S&P BSE Sensex ICICI Pru BAF S&P BSE Sensex 10-06-2014 22.13 25584 14.1% 16.0% Rising Market 29-01-2015 25.24 29682 29-01-2015 25.24 29682 0.3% -13.3% Falling Market 24-08-2015 25.32 25742 10-06-2014 22.13 25584 14.4% 0.6% Full Market Cycle 24-08-2015 25.32 25742 Source: MFIE, All Returns are Absolute. Past performance may or may not be sustained in future.

  7. Lates est t Per erfo formanc rmance NAV Scheme me Name me 1 Year 2 Years 3 Years 4 Years 5 Years (31-Aug ug-15) 15) ICICI I Prudentia ntial l Balanc nced 25.8 10.70 70 25.40 40 19.50 50 17.00 00 14.20 20 Advanta antage Fund – Reg – Growth wth Crisil Balanced Fund Index -- 4.50 17.80 13.10 11.50 8.50 (Benchmark) CNX Nifty Index 7971.3 -0.70 20.70 14.90 12.30 8.10 Under r / Out Performa rmance nce over Alpha ha 6.20 20 7.60 60 6.40 40 5.50 50 5.70 70 Benchm hmar ark Source: MFIE, Returns less than 1 year are absolute and more than 1 year are CAGR. Past performance may or may not be sustained in future.

  8. Suitab table le for Month thly ly Tax Free Income me Recen ent t Divide idend* nd* History ory (Und nder er Mont nthly hly Option) ion) Divid idend nd Calcula ulatio tion Illust ustra ratio tion (For r new investor) r) Record Date Dividend @ Ex-Div NAV Face Value (A) 10.00 26-Aug-15 0.80% 13.40 Current NAV as on 26-Aug-2015 (B) 13.40 17-Jul-15 0.80% 13.94 Investment Amount (C) 100000 19-Jun-15 0.80% 13.56 No. of Units alloted ( D = C / B) 7463 15-May-15 0.80% 13.56 Dividend % on Face Value 0.80% Dividend per unit on Face Value (E) 0.08 17-Apr-15 0.80% 13.77 Total Dividend Amt (F = E x D) 597 20-Mar-15 0.80% 13.71 Annual Dividend Amt @ 0.80% (G = F x 12) 7164 20-Feb-15 0.80% 13.86 Annual Dividend Yield% (G / C x 100) 7.16% 16-Jan-15 0.80% 13.64 Total al Retu turn rn = 7.16% + C Capital ital Gain n (If any) y) 19-Dec-14 0.80% 13.40 28-Nov-14 0.80% 13.61 31-Oct-14 0.80% 13.47 26-Sep-14 0.80% 13.16 *Subject to availability of distributable surplus and approval of Trustees. It should be noted that pursuant to payment of dividend, the NAV of the plan/ dividend option of the Scheme would fall to the extent of dividend payout and statutory levy, if any.

  9. Concer erns ns of a Re Retail ail Inves esto tor Can there be a What will be the Tax predictability or pre Implications of fixed date on which I investing and will get a cash flow like there be a penalty on my monthly salary withdrawal Can my Investment give a regular cash flow/liquidity for my needs?

  10. In Introd oducin ucing g Ba Balanced ced Adv dvantage tage Fund Money eyBa Back ck Fea eatur ture Invest st in Balanced anced Advantage ntage Fund-Gr Growth owth Option on: Opt for MoneyBack Minimum mum Invest stme ment nt of Rs Rs 1 Lac:Mone Moneyb ybac ack k from m Princ ncipal pal Amount unt 3 Option ons s Available ble: MoneyB yBac ack from 2 nd nd Month h or 13 th th Month h or any Month as per Investor’s choic e MoneyB yBac ack amount: unt:0. 0.75% 75% of Invest sted amount unt per month h (9% Annual ually) Money y Back k on 25 th th of Ever ery month-Mon oney ey hits s the e account unt in T+3 busines ness days Kindly note that SEBI prescribed time limit for redemption payment is 10 business days

  11. In Introd oducin ucing g Ba Balanced ced Adv dvantage tage Money eybac back *No Exit Load Regula gular Cash h Tax Effici ficiency ency No TDS for Early y Flow Withdra drawal al MoneyBack allows investors to withdraw a fixed sum of money periodically (in this case 0.75% of the invested amount) depending on the option chosen by the investor. Basically generating a cash flow of 9% p.a. of the Capital Invested i.e Rs 90,000 for an investment of Rs. 10 lac in a year *The Current exit load Structure for Balanced Advantage Fund: 20% of units upto 18 months of allotment – Nil. More than 20% units within 18 months- 1%.More than 18 months-Nil (w.e.f 7 th Aug-2015). No exit load would be charged on Money Back for amount less than 20% of the units. For More than 20% of the units the applicable Exit load would be levied.

  12. Back Tes Ba ested ed Illust stration ation Units Monthly Units Capital Gain Tax Capital Gain Date NAV Principle Capital Gain Outstanding MoneyBack Withdrawn Type Tax 01-Aug-12 14.91 67069 25-Sep-12 16.12 66604 7500 465 6937 563 STCG Tax 97 25-Oct-12 16.31 66144 7500 460 6856 644 STCG Tax 111 26-Nov-12 16.56 65691 7500 453 6753 747 STCG Tax 129 26-Dec-12 17.16 65254 7500 437 6517 983 STCG Tax 170 25-Jan-13 17.44 64824 7500 430 6412 1088 STCG Tax 188 25-Feb-13 16.96 64382 7500 442 6593 907 STCG Tax 157 25-Mar-13 16.53 63928 7500 454 6765 735 STCG Tax 127 25-Apr-13 17.01 63487 7500 441 6574 926 STCG Tax 160 27-May-13 17.31 63054 7500 433 6460 1040 STCG Tax 180 25-Jun-13 16.58 62601 7500 452 6745 755 STCG Tax 131 25-Jul-13 16.97 62160 7500 442 6590 910 STCG Tax 158 26-Aug-13 16.51 61705 7500 454 6773 727 LTCG Tax NIL -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- 27-Jul-15 26.06 53851 7500 288 4291 3209 LTCG Tax NIL 25-Aug-15 25.51 53557 7500 294 4384 3116 LTCG Tax NIL Total Tax as a % of Units Valuation of Particulars Taxable Income Tax To be paid MoneyBack MoneyBack Outstanding O/s Units* Amount Rs. 2,70,000 Rs. 9,299 Rs. 1,609 0.60% 53557 Rs. 13,66,246 Valuation as on 25th Aug 2015. Internal data Computation. The above simulation is for illustration purposes only. ICICI Prudential Mutual Fund/AMC does not provide assurance or guarantee of performance of Moneyback feature. Past performance may or may not be sustained in future. Investment in Mutual Funds is subject to market and various other risks and there are various factors that can impact the performance of this feature. It is advisable to consult with your financial advisor to understand the terms and conditions of this feature before investing. Tax impact is basis prevailing tax laws.

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