PRI MA I NDUSTRI E GROUP PRI MA I NDUSTRI E GAI NI NG HEI GHT AGAI N London STAR Conference – October 7 , 2 0 1 0
EXECUTI VE SUMMARY 1 . Prim a highlights 2 2 . Market trend Market trend 3 . Order acquisition recovery 4 . Geographical coverage & trends 5 . Our people 6 . R&D: investing for the future 7 7 . Marketing Marketing 8 . H1 2 0 1 0 highlights 9 . Shareholding and Governance Appendix 2 2
PRI MA HI GHLI GHTS: W HO W E ARE • Leading global player in laser and sheet metal machinery (among the top 4 players w orldw ide) . • Com prehensive product range in laser systems and sources, punching, shearing, bending and a tomation fo sheet metal bending and automation for sheet metal industry • Market leader in 3 D lasers for Market leader in 3 D lasers for autom otive, aerospace and energy markets. • Over 3 0 years experience in the sector. • Over 1 0 ,0 0 0 m achines and system s installed in 6 0 countries • Manufacturing facilities in I taly, Finland, USA, China • W orldw ide sales and service netw ork 3 3
PRI MA HI GHLI GHTS: W HO W E ARE COMPETI TI VE POSI TI ONI NG ( com pany estim ates) Market size: 2 .8 B€ Prim a Group consolidated turnover 2 0 0 9 : 2 3 2 M€ Market share: 8 .2 % COMPETI TORS ( Sheet m etal processing) ( Source: ) Trumpf Trumpf 25% Trum pf: 2 5 % Amada 20% Am ada: 2 0 % other players 37% 37% Bystronic 10% Bystronic: 1 0 % Prima Industrie 8% Prim a I ndustrie: Prim a I ndustrie: 8 % 8 % 4 4
PRI MA HI GHLI GHTS: BUSI NESS SEGMENTS GROUP Sheet Metal Laser Electronics Sheet metal High power CO 2 , g p Power and control 2 fabrication Nd: YAG and Fibre laser electronics, machinery: punching, systems and generators Numerical controls (also punching/ laser, for cutting, welding and equipping the machines shearing, bending, shearing bending drilling 2D and 3D parts drilling 2D and 3D parts manufactured by the manufactured by the automation and FMS Group) 5
PRI MA HI GHLI GHTS: GROUP STRUCTURE PRI MA I NDUSTRI E PRI MA FI NN- POW ER Gm bH FI NN-POW ER OY PRI MA ELECTRONI CS S.p.A. Moncalieri ( TO) I taly Dietzenbach - Germ any Kauhava - Finland 1 0 0 % 1 0 0 % 1 0 0 % 1 0 0 % 1 0 0 % 1 0 0 % PRI MA FI NN- POW ER UK Ltd. FI NN-POW ER I TALI A S.r.l. OSAI UK Coventry - UK Cologna Veneta ( VR) - I taly Bletchley - UK 1 0 0 % 1 0 0 % 1 0 0 % PRI MA FI NN- POW ER SW EDEN AB PRI MA FI NN- POW ER I berica S.L. Göteborg - Sw eden Barcelona- Spain (1) p ( ) OSAI USA OSAI USA 1 0 0 % 1 0 0 % 1 0 0 % Bloom field - USA 1 0 0 % PRI MA FI NN- POW ER CENTRAL EUROPE Sp.z.o.o. PRI MA FI NN- POW ER FRANCE Saint. Pierre du Perray- France Krakow - Poland CARETEK Srl 1 0 0 % 1 0 0 % Torino - I taly 4 7 % PRI MA FI NN- POW ER NV OOO PRI MA I NDUSTRI E OOO PRI MA I NDUSTRI E Nazareth - Belgium Moscow - Russian Federation 1 0 0 % 1 0 0 % PRI MA FI NN- POW ER NORTH AMERI CA I nc. PRI MA Nort h Am erica I nc. Arlington Heights - USA Chicopee ( MA) - USA 1 00 % 1 0 0 % PRI MA FI NN- POW ER CANADA Ltd. Toronto - Canada W UHAN OVL CONVERGENT 1 0 0 % LASER Co. Ltd. W uhan - China Balaxm an Oy 2 5 ,7 4 % Kauhava - Finland 1 0 0 % 1 0 0 % PRI MA I NDUSTRI E ( Beij ing) Co. Ltd. Beijing - China 1 0 0 % SHANGHAI UNI TY PRI MA LASER MACHI NERY COMPANY Ltd. (1) FINN-POWER OY holds 78% of PRIMA FINN-POWER Shanghai - China 3 5 % IBERICA S.L. (the remaining 22% is held by PRIMA INDUSTRIE S.p.A.). SNK - PRI MA COMPANY Ltd. Osaka - Japan 6 5 0 %
MARKET TREND: GEOGRAPHI CAL SCENARI O Share of global output by country (%) 50 45 40 Canada 35 Italy 30 France 25 UK UK 20 Germany 15 Japan 10 US 5 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 50 45 40 Turkey 35 Indonesia 30 Mexico 25 Brazil 20 20 Russia 15 India 10 5 China 0 Source: IMF Source: IMF 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 7
MARKET TREND: 2 0 1 1 -2 0 1 2 FORECASTS • 2 0 1 0 w ill see the start of recovery but upturn w ill be slow at first before gathering pace in 2 0 1 1 and 2 0 1 2 . • Globally MT consum ption expected to be roughly flat this year before rising by over 2 0 % in both 2 0 1 1 and 2 0 1 2 rising by over 2 0 % in both 2 0 1 1 and 2 0 1 2 . • Recovery is m ore rapid in Asia, follow ed by the Am ericas. Recovery in European m arkets is expected to lag than elsew here. 8
MARKET TREND: MACHI NE TOOLS I N I TALY The year 2 0 1 0 began w ith som e positive signs, further confirm ed in 2 Q1 0 . Order acquisition for I talian m achine Tools q m anufacturers Jan – Jun ‘1 0 : + 3 4 % compared to Jan – Jun ‘09 where : • dom estic m arket w as + 3 9 % and • foreign m arket w as + 3 2 % g Order acquisition Prim a I ndustrie S.p.A. Jan – Jun ‘1 0 : + 6 6 % compared to Jan – Jun After the sudden drop of production capacity ‘09 recorded between 3Q08 and 4Q09, the year 2010 d d b 3Q08 d 4Q09 h 2010 where : seems to show a turnaround . Nonetheless, the • dom estic m arket w as + 1 4 % and indicator absolute values are the lowest in the last • foreign m arket w as + 1 2 6 % g ten years ten years. 9 9
MARKET TREND: GERMAN MACHI NE TOOLS The first half of 2010 recorded a dynamic Since having reached the trough of the recent down cycle (May 09 with a increase in order acquisition that lead to a level of 66) order intake is up by 7 5 % , but still c. 29% below the peak level V-shape curve V shape curve. of 163 (March 07). 140% 127% 121% 120% 107% 97% 103% 97% 94% 100% 90% 90% 86% 81% 81% 78% 74% 77% Prim a is up by 1 0 3 % over its 80% 62% lowest (reached on Feb. ‘09) and 54% 60% still c. 34% below the peak level of 43% 40% April ‘08. 12% 20% 0% 0% 10 1 0
ORDER ACQUI SI TI ON RECOVERY: YEAR TO DATE 350,0 3 3 5 ,7 3 1 6 ,7 300,0 2 9 2 0 2 9 2 ,0 2 7 0 ,1 - 3 7 .6 % drop in 250,0 2 4 2 ,6 order acquisition from the highest from the highest 2 1 4 ,4 ( Dec. 2 0 0 8 ) 200,0 2 0 9 ,4 1 8 4 ,3 1 8 8 ,9 1 7 0 ,4 1 6 9 7 1 6 9 ,7 150,0 1 5 0 ,5 1 4 8 ,5 1 5 0 ,1 1 2 7 ,2 1 2 3 ,5 1 3 0 ,7 1 1 8 ,6 1 0 2 ,7 100,0 + 3 0 .4 % order 8 7 ,1 9 9 ,5 acquisition for 8 8 2 ,6 m onths 8 0 ,6 6 1 ,7 5 8 ,7 ( Aug. 2 0 1 0 / Aug. 2 0 0 9 ) 6 4 ,1 50,0 3 7 ,8 3 2 ,4 4 3 ,5 1 5 ,4 2 6 ,1 1 5 ,3 0,0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 2009 2008 11 1 1
ORDER ACQUI SI TI ON RECOVERY: BACKLOG Backlog recovery 140,0 • Backlog as at Aug. 3 1 , 2 0 1 0 is about 4 m onths’ revenues • Revenues as at Aug. 3 1 , 2 0 1 0 + Backlog as at Aug. 3 1 , 2 0 1 0 120,0 are in line w ith FY 2 0 1 0 analysts expectations 100,0 8 6 ,4 8 4 ,7 8 4 ,5 8 3 ,3 8 1 ,3 8 0 ,1 7 9 ,1 7 7 ,2 7 5 ,6 7 4 ,7 7 4 ,5 80,0 6 8 6 6 8 ,6 6 5 ,1 42,1 39,4 46,5 36,5 60,0 49,9 40,3 48,5 40,0 37,8 40,8 48,1 40,9 39,7 40 0 40,0 44,3 42,7 41,9 20,0 39,8 38,2 36,6 35,6 34,7 34,8 33,9 29,2 27,7 25,3 0,0 Aug - 09 Sep - 09 Oct - 09 Nov - 09 Dec - 09 Jan-10 Feb-10 Mar - 10 Apr - 10 May - 10 Jun - 10 Jul - 10 Aug - 10 Prima Finn-Power 12 1 2
GEOGRAPHI CAL COVERAGE 50% 2008 turnover 43% 42% 40% 40% 2009 turnover 33% 30% 2010 (order acquisition at 31/08/10) 26% 24% 23% 22% 19% 20% 17% 17% 17% 16% 10% 0% 0% Italy Europe North America R.o.W. I TALY EUROPE NORTH AMERI CA REST of the W ORLD Upside over 2 0 0 9 due • Dow nw ard trend Stable • Strong perform ance to the Trem onti-ter t th T ti t • Actions: A ti • Actions: A ti in China and Korea ( ~ i Chi d K ( Law effects • Merger and • Merger and 2 5 % of current reorganization of reorganization of backlog) Germ an US activities • New opening in activities Russia • Restructuring i • W ork in progress for k i f of French and direct presence in Belgian I ndia and Brazil 1 3 1 3 subsidiaries
GEOGRAPHI CAL COVERAGE: MANUFACTURI NG OPERATI ONS ~ N° COUNTRY COMPANY LOCATI ON ACTI VI TY of Em ployees Laser system s Collegno (TO) - Italy 290 PRI MA I NDUSTRI E S.p.A. Punching & Com bi FI NN-POW ER OY Kauhava - Finland 340 system s - y Autom ation FI NN-POW ER I TALI A S.r.l. Panel benders Cologna Veneta (VR) - Italy 140 Moncalieri (TO) - Italy PRI MA ELECTRONI CS S.p.A. 180 Electronics Barone C.se (TO) - Italy Convergent Lasers Chicopee (MA) - USA PRI MA NORTH AMERI CA I nc. 95 Laserdyne system s Champlin (Minnesota) - USA SHANGHAI UNI TY PRI MA Shanghai - China Laser system s 200 ( not consolidated line-by-line) ( y ) 1 4
GEOGRAPHI CAL COVERAGE: SALES & SERVI CES SUBSI DI ARI ES COUNTRY COMPANY LOCATI ON COUNTRY COMPANY LOCATI ON Frankfurt / Munich F kf t / M i h P FP NORTH AMERI CA P FP NORTH AMERI CA P FP GMBH Chicago - USA - Germany I nc. P FP I BERI CA S.L. Barcelona - Spain P FP CANADA Ltd. Toronto - Canada PRI MA I NDUSTRI E P FP FRANCE S.A. Paris - France Beijing - China ( Beijing) Co. Ltd: G Gent- Belgium t B l i P FP NV P FP U.A.E. Abu Dhabi – U.A.E. Coventry - UK P FP UK Ltd. SNK – Osaka - Japan PRI MA COMPANY Ltd. PRI MA COMPANY Ltd. ( not consolidated line-by-line) P FP CENTRAL EUROPE Krakow - Poland Sp.Z.o.o. o.o.o. Moscow - Russia PRI MA I NDUSTRI E 1 5
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