PORT CENTER CONCEPT Feel and learn the port not only by communicating but by educating
The evolution of the Port development strategy in the last 50 years Economic performance (the 70’s) The arrival of the container
The evolution of the Port development strategy in the last 50 years Economic Ecological performance performance (the 70’s) (the 90’s)
The evolution of the Port development strategy in the last 50 years • AIVP Sydney Charter on Sustainable Development of Port Cities (2006), Citizens Economic Ecological perfomance performance performance • AAPA Initiative on: Enhancing Public (Sydney Perceptions of Seaports (2008-2009) (the 70’s) (the 90’s) 2006) • Societal Integration of Ports (ESPO Award and “People around port Projects”) The social integration of ports plays a much bigger role for the economic performance than expected. Port and citizens must be reconnected!
Existing communication initiatives in port cities! • Open Day Port (European Maritime Day) • Comics and Exhibition related to port activities • Port visits by Boat • Biking paths in the port • ART-on-a-BOX and special advertising campaign • Porto Lab, intiative of Contship Italia • Social networks and Web-TV
Port Centers.... more than a communication tool! PC dedicated to the understanding and the interpretation of port reality PC presents diversity of the economic spin-offs for the territory and potentialities in terms of employment for younger people PC have the vocation of explaining, educating and federating the port community and citizens, including private stakeholders PC have two essential elements: an exhibition and educative activities greatly based on personal experiences (interactive) PC is not only a “visitors” center with an exhibition, BUT main objectives consist in organizing port excursions/visits, port lectures and other port educational projects with a broad network in the port community (private and public stakeholders), schools and universities.
Port Centers.... more than a communication tool! PC means the opportunity to enter the port with no security constraints PC offers the Port and its community a visibility on the long term in order to assure their license to operate PC allows to gather together isolated communication initiatives and to make different stakeholders cooperate PC should be implemented as a real cooperative port city project
Port Centers.... more than a communication tool! Port Centers need a strong local anchorage point . The objective is to develop a community program that enhances the port legitimacy on the territory and makes social support growing bigger !
EIC Port Center - Rotterdam
EIC Port Center - Rotterdam
Lillo Port Center - Antwerp
Lillo Port Center - Antwerp
Genoa Port Center
Genoa Port Center
First recommandations resulted from PC meetings (2010-2011) : Location of the PC starts to play a major role for future development of this kind of activity Opening the port centre to a wider public but stay concentrated on students and schools Port Centres.... all about the right balance between education, entertainment and communication Stay credible, do not abuse of promotion but remain neutral in the presentation Use the social networks to create the possibility for feedback, interaction and comments
Port Center Network (PCN) Program Actions under process: identify budding projects and take note of the various initiatives with a confirmed pedagogical approach; constitute a data base of information and experiences enabling it to become a real management tool and decision aid for interested parties; address all the stakeholders (port and urban – public and private) to promote the port center concept as a real tool for the concrete implementation of the city – port relationship and thus also of the AIVP message; encourage the private and the educational sector ( schools, academic structures...) to work together on didactic and educational programs enabling the local and global challenges of port cities.
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