PODCASTING ESSENTIALS AFTRS webinar for CBAA Presented by Tony - PowerPoint PPT Presentation

PODCASTING ESSENTIALS AFTRS webinar for CBAA Presented by Tony Rasmussen Senior Lecturer Radio

PODCASTING ESSENTIALS Today we will cover: • What to ask yourself before you even begin • The importance of the audience • Why audio fundamentals are essential • What gear you will need • Once you make it, how can people hear it? • How to promote your podcast and grow an audience

PODCASTING ESSENTIALS

PODCASTING ESSENTIALS Don’t just start a podcast just because you can. Ask yourself: Who is this for? Why am I making this? What’s in it for my audience?

PODCASTING ESSENTIALS • The importance of the audience

PODCASTING ESSENTIALS • The importance of the audience Really think about who will be listening Once you’ve done that, don’t waiver. Keep your podcast focused on that audience Most podcasts are about communities of interest They are about making a connection with your audience

PODCASTING ESSENTIALS If you want to start a podcast you need to be realistic about your idea. Is it a viable, ongoing idea? Or should it be just a short radio series? Might it better suit a one-off, longer-form documentary? Ask yourself these questions. Be really be clear about this before you set out. Is it sustainable? If you start, do you have the time, energy and dedication to keep it going, to make episodes regularly and do all the things you’ll need to do to support it?

PODCASTING ESSENTIALS • What are some of the different genres and types?

PODCASTING ESSENTIALS Art and Culture Industry Design Science and Technology News and Politics Sport Sound and Music True Crime Re-Broadcasts/Catch-up Podcast Narrative Podcasts Comedy Branded Podcasts

PODCASTING ESSENTIALS • Some genre examples:

PODCASTING ESSENTIALS Conversations with Richard Fidler 99% Invisible Wild Black Women This American Life Reply All Unravel: Snowball Gertie’s Law It Burns

PODCASTING ESSENTIALS • The other great thing about podcasts

PODCASTING ESSENTIALS • The other great thing about podcasts They’re not time specific You can put them out when you please You’re not tied to a set duration This frees you up to make episodes that are as long as they need to be

PODCASTING ESSENTIALS • It also means that if your podcast is a re-broadcast of your show, you can very easily value add You can offer exclusive content not heard on your live-to-air show This also builds your community of interest

PODCASTING ESSENTIALS • What sort of gear will I need?

PODCASTING ESSENTIALS • What sort of gear will I need? Headphones

PODCASTING ESSENTIALS • What sort of gear will I need? Digital Recorder

PODCASTING ESSENTIALS • What sort of gear will I need? Microphone

PODCASTING ESSENTIALS • What sort of gear will I need? USB Microphone

PODCASTING ESSENTIALS • What sort of gear will I need? Editing Software

PODCASTING ESSENTIALS • Once you make it, how will people hear it?

PODCASTING ESSENTIALS • Once you make it, how will people hear it? RSS FEED

PODCASTING ESSENTIALS • Once you make it, how will people hear it? RSS FEED GOOGLE AMAZON APPLE PODCASTS SPOTIFY STITCHER POCKETCASTS PODCASTS ALEXA

PODCASTING ESSENTIALS • Publicising your podcast - Write a brilliant podcast description. - Write a cool one-sentence tagline too. - Create social media accounts just for your podcast, and use social media and your podcast website creatively. - Be consistent. - If you’re podcasting about a particular topic, get involved in that topic in other forums – and mention your podcast, and mine content ideas.

PODCASTING ESSENTIALS • QUESTIONS?

PODCASTING ESSENTIALS You’re invited to join in the AFTRS virtual Postgraduate Info Day Next Monday the 6 th July from 5:30PM, catch a live discussion with Fyona Smith, AFTRS Head of Radio. You’ll get a rundown of the Radio courses and meet current students and recent graduates who will hang around for a virtual chat to answer all your questions. Throughout the week you can take a virtual tour, drop in on info sessions and listen to student work. https://www.aftrs.edu.au/event/postgraduate-week/

PODCASTING ESSENTIALS THANK YOU! (Images used courtesy of Israel Palacio https://unsplash.com/@othentikisra and Jason Rosewell https://unsplash.com/@jasonrosewell via Unsplash – royalty free images)