How to Utilize Podcasting to Build Client Relationships and Grow Your Business with Danny Ozment
Thank you for joining me today!
Bonus: 20 Go-To Episode Templates
Gives you great ideas when you are just starting out or when you are stuck .
Also, please don’t worry about taking extensive notes. At the end, I’ll show you how you can download all of these slides :-)
What you will discover…
Why podcasts create engaged listeners that know, like, and trust you
Why podcasts increase your status as an expert
The survey information about podcast listeners that ALL businesses should know
How to create a continuous flow of warm client leads using your podcast
How a podcast can lower your marketing and networking costs
Does this sound like you?
Want to generate leads because you KNOW you can help people.
Spent $$$ on marketing with little ROI?
Waffled over the best social media strategy for your business?
Tired of feeling invisible while others are getting recognition — even though your product or service is better.
The real problem is that most of what we really do in marketing our business is completely wrong. We’re placing ourselves at the center of our marketing rather than our CUSTOMERS.
The one thing you need to know is that marketing is different now. People are distracted. They’re bombarded with hundreds or even thousands of marketing messages a day, and if your message doesn’t stick OR stick out it might as well not exist.
A brief introduction…
Build a Deeper Relationship Under-Promise and Over-Deliver
STOP doing too much START doing the right stuff
The most powerful tool for building client relationships that you've never thought of using to grow your business… PODCASTS
#1 - Podcasts build relationships with engaged listeners who grow to Know, Like, and Trust you.
Average podcast listener invests around 5 hours and 7 minutes per week.
• at home • in the car • walking • at work • at the gym
Your voice is in their ears…
#2 - Podcasts showcase your EXPERTISE and AUTHORITY
A few hours (3 or 4 episodes) of sharing your knowledge, experience, stories, and advice…
Authentic connection accelerates expert status.
Much faster than video or blog articles.
#3 - Podcast listeners are a desirable demographic that purchase what you tell them to…
• 48 million Americans listen to podcasts weekly • 32% of those listeners are ages 25 - 54
• average listener subscribes to 6 shows • consumes 7 episodes per week • 80% of listeners listen to more than half or all of each episode
• 31% have a household income of $100k or more per year • 57% have at least a 4 year college degree • 63% have full-time employment
• 65 % said podcast ads increase purchase intent • 45 % said that they're likely to visit an advertiser's website after hearing an audio promo • 42 % said they would consider a new product or service after hearing a plug for a brand
57% of the podcast ads outperformed the video pre-rolls for intent to purchase!!
#4 - An Evergreen Content ASSET
Not a tactic
Podcasts are an asset
Long-play to build relationships
Funnel delivering ROI for years
#5 - Reduce Marketing and Networking Costs
More effective than most forms of marketing and face-to- face networking
NO TRAVEL
Don’t Monetize… Sponsor Yourself!
Save Time… Re-use and Re-purpose
1. Podcasts build relationships with engaged listeners who grow to Know, Like, and Trust you. 2. Podcasts showcase your EXPERTISE and AUTHORITY 3. Podcast listeners are a desirable demographic that purchase what you tell them to… 4. An Evergreen content asset 5. Reduce Marketing and Networking costs
But that’s not all…
• improve and or showcase your public speaking.... • alternative to video • Turn podcast transcripts into a book
Having a relationship-building podcast is the ultimate game changer because it tips the scales in your favor.
Bonus #1: 20 Go-To Episode Templates
Bonus #2 : My Personal Podcast Pre-Interview Checklist
Get the bonuses, slides, and schedule a call at… dannyozment.com/ernie
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