Pers rsonal Bra randing 6/14/16 JobCompass Outreach Team Twool9.com
.. Agenda • Opening Prayer 5 min. • Search Challenge Round 10 min. • Update on Campaigns 20 min. • Personal Branding 30 min. • Networking & Coaching Time 20 min. • Closing Prayer 5 min.
.. What Exactly is Brand?
.. #11 Give the World a Clear Picture of Who You Are
.. #15 Work with What You’ve Got and Make it Special
.. #20 You are Your Clients: Obsess on Clients
#22 You are your Rolodex. Actively Manage your Community, Network, Contacts, and Relationships • Brand You is a Team Sport! • Build Vital Growing Community of Useful/Supportive Contacts • Follow your Target Companies to Associations • Reach out to your Contacts Communities • Leverage Technology with on-line Career Profiles • Give/Receive Ration for Success 10:1
.. Building Your Personal Brand Tom Peters, who coined the phrase in his first company article "The Brand Called You", had this to say: "You're every bit as much a brand as Nike, Coke, Pepsi or the Body Shop. Thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Cole, Pepsi or the Body Shop ask themselves: What is it that my product or service does that makes it different? • We are CEO's of our own companies: Me Inc. Create a message and a strategy to promote the brand called "You". • Another personal branding pioneer William Arruda, founder of Reach Personal Branding, says "Your brand resides in the hearts and minds of those around you." LinkedIn
.. Building Your Personal Brand - So you already have a brand. Your brand is your personal DNA--The combination of personal attributes, values, strengths and passions that people know you for and that represent the value you offer. - It is up to you to identify those qualities and characteristics within you and bring all the pieces together and communicate a crystal clear, consistent message across multiple channels--online and offline--that differentiates your unique promise of value and resonates with your target audience. Meg Guiseppi Article LinkedIn
.. Building Your Online Career Brand 1 . LinkedIn Profile If you are a professional--or ar, aspiring professional — you must have a profile on Linkedln, a business-oriented networking site that consists of millions of experienced professionals from around the world, representing hundreds of industries from more than 200 countries. 2. Personal Website One of the best ways to build and promote your career brand is by developing a professional Website that showcases your key accomplishments. At a minimum, you should buy a domain name based on your name and publish your resume. 3. Twitter Account Every day, more and more individuals and businesses are tweeting information, ideas, links and more--all in under 140 characters per tweet. 4. Professional Blog Ifyou are a decent writer and can commit to writing regularly, creating a professional blog is a great tool for building your career brand. 5. Social Networking Profiles/Accounts Consider joining at least two social networking sites. One should be a general social-networking site, such as Facebook, and one should be career-specific (which you can find by searching google – most professionals have multiple networking sites). Article by Randall S. Hansen
.. Seven Habits of Highly Effective Personal Branders 1. Express Genuine Interest in their Profession or Industry 2. Know the Importance of Clarity and Consistency 3. Know their Values 4. Identify their Audience 5. Position themselves as Experts 6. Keep their on-line Presence up-to date 7. Keep learning Article by Heather Huhman beubique.com
.. Personal Brand Assessment Tools
#4 “Brand You” Assessment Tools
#4 “Brand You” Assessment Tools Cont. .. What am I? What do I stand out for? How do I stand out?
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