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B RANDING , P ROPAGANDA , AND G ENERAL S ALES T ECHNIQUES Brinshay - PowerPoint PPT Presentation

Aug 01, 2023 •312 likes •432 views

S OCIAL I NFLUENCE OF B RANDING , P ROPAGANDA , AND G ENERAL S ALES T ECHNIQUES Brinshay C. King, Jarrod K. Murray, & Benjamin T. Pharr W HAT I S A B RAND ? A brand is a type of product manufactured by a company under a particular name

  1. S OCIAL I NFLUENCE OF B RANDING , P ROPAGANDA , AND G ENERAL S ALES T ECHNIQUES Brinshay C. King, Jarrod K. Murray, & Benjamin T. Pharr

  2. W HAT I S A B RAND ?  A brand is a type of product manufactured by a company under a particular name  Brands can be associated with symbols or logos  Brands can be used to create a company’s personality

  3. C LASSICAL C ONDITIONING  Classical conditioning can be thought of as learning by association  Classical conditioning allows consumers to pair their thoughts and feeling to a particular brand  Rarely does a company change a slogan that represents its brand

  4. S TIMULUS G ENERALIZATION  Stimulus generalization is the tendency for stimuli that are similar to the conditioned stimulus to elicit a conditioned response  Brands such as Kleenex and Band-Aid can be associated with stimulus generalization

  5. P ROPAGANDA  Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.  War propaganda is the most recognized form of propaganda  There are different types and techniques

  6. P ROPAGANDA  War time propaganda:

  7. P ROPAGANDA  Common techniques that will be researched:  Word Games  Name-calling  Glittering generalities  Euphemisms  False connections  Transfer  Testimonials

  8. P ROPAGANDA  Common techniques that will be researched (cont.):  Special appeals  Plain folk  Bandwagon  Fear  Logical fallacies  Bad logical connections or propaganda?

  9. S ALES T ECHNIQUES  Salesperson behavior  Mirroring  Foot in the door technique  That’s not all technique  Call to action  Authority

  10. S ALES T ECHNIQUES  Commercial techniques  Slogans  Heuristics  Scarcity  Anchoring  Role of social status  Brand recognition  Ostracism  Group membership

  11. P ROJECT G OALS  To discuss the psychological underpinnings behind branding, propaganda, and sales techniques  To create an interactive website, including various examples, links to research, and multimedia, to explore the use of psychology in our areas of research  To provide a resource for students and faculty who are either well acquainted with social psychology or those who are exploring social psychology for the first time

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