On my honor, I will try: I will do my best to be To serve God and my country, honest and fair, To help people at all times, friendly and helpful, And to live by the Girl Scout Law. considerate and caring, courageous and strong, and responsible for what I say and do, and to respect myself and others, respect authority, use resources wisely, make the world a better place, and be a sister to every Girl Scout.
We are the first and largest But our Movement is facing several Girl-led organization challenges We are a Movement shrinking in size We are not consistently giving girls high quality, progressive and relevant experiences Girl Founder Girl Network We are not doing enough to support our volunteers GIRL We are too reliant on “girl funded” SCOUTING revenue sources REAL WORLD EVERYDAY EXPERIENCE LEADERSHIP Our organizational network is not Girl Scout well positioned to support Leadership members’ needs Girl Research Experience We do not have a clear and unifying value proposition
We are the first and largest But our Movement is facing several Girl-led organization challenges We are a Movement shrinking in size We are not consistently giving girls high quality, progressive and relevant experiences Girl Founder Girl Network We are not doing enough to support our volunteers GIRL We are too reliant on “girl funded” SCOUTING revenue sources REAL WORLD EVERYDAY EXPERIENCE LEADERSHIP Our organizational network is not Girl Scout well positioned to support Leadership members’ needs Girl Research Experience We do not have a clear and unifying value proposition
QUOTE FROM SEGMENTATION SOURCE : “Understanding and Optimizing GSUSA’s Brand Partnerships, HeartMind Strategies, December 2015 ” Family Room Parent Segmentation Study, 2016 Source: GSUSA Partnership Study 2015
QUOTE FROM SEGMENTATION SOURCE : “Understanding and Optimizing GSUSA’s Brand Partnerships, HeartMind Strategies, December 2015 ” Family Room Parent Segmentation Study, 2016 Source: GSUSA Partnership Study 2015
How did we get here: Lost Generation
How did we get here: Lost Generation Source: Google Search Trends February 2016
How did we get here: Lost Generation
How did we get here: What we know Lost Generation The Girl Scout DNA Practice empathy & I’m a Set ambitious goals emotional and think about the intelligence Girl Scout! future Care about (and take Be more financially action against) social literate and negotiate injustices for themselves Be more solution oriented Advocate for and less likely to be a herself and bystander others Self-identify as a Embrace new leader and take on experiences and leadership roles overcome failure More than s’mores: successes and surprises in girl scouts’ outdoor experiences, 2014; how girl scouting benefits girls 2014; financial empowe rment, 2014; girl scout worldview report, 2015
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Chaundra Revier, Girl Scout Alumna (7-18 YO)
How did we get here: Lost Generation
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