Payment Account Reference (PAR) Overview Chandra Srivastava Smart Card Alliance Payments Summit – April, 6 2016
Tokenization was created as a standard for the ever-expanding payments ecosystem Digital commerce is growing rapidly, with new ways to make payments proliferating 2 Visa Confidential Visa Public
Meet the Millers video 3 Visa Confidential Visa Public
PAR – What is it A Payment Account Reference (PAR) is a unique identifier associated with a specific cardholder PAN. This 29 character identification number can be used in place of sensitive consumer identification fields, and transmitted across the payments ecosystem to facilitate consumer identification. 4 Visa Confidential
PAR –Characteristics and Requirements 5 Visa Confidential
PAR – Availability & Sourcing 6 Visa Confidential Visa Public
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PAR transaction overview 8 Visa Confidential Visa Public
Potential Key Benefits (Merchants & Acquirers) Ø Real Time Cardholder Identification Ø Omni-channel CRM Ø Enhanced Risk / Fraud /AML Ø Enhanced Loyalty / Rewards Programs Ø Better Account lifecycle management 9 Visa Confidential Visa Public
PAR Industry Update Ø EMVCo has published PAR Bulletin and in the process of publishing FAQ & White Paper Ø Networks Associations are putting plans in place to support PAR Ø Smart Card Alliance is publishing a white paper on EMVCo PAR Ø Stakeholders are getting aware of PAR 10 Visa Confidential Visa Public
Thank You For additional information contact Chandra Srivastava csrivast@visa.com 11 Visa Confidential Visa Public
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