Matth atthew w Goode de, Head of Marketing Paul ul Griffiths iths, Group Lead, Community Engagement
Jason Derulo at Bournemouth International Centre Customer engagement… • Building our routes to market • Digital tal strate ategy gy: web, app, social, kiosk and pre-launch campaign • Interim rim website ite: subscriptions & compliance (GDPR), personalisation, VIPs and Friends of FFHs (loyalty) • Custome omer r services ices: contact centre, ticketing, mystery shopping • Audience ence researc rch: h: consumer and corporate targets being identified
Branding and visual identity… One Bauer Media awards at Copper Box Arena • Creating a personality that resonates with the customer • Audience ence: old & new – nostalgia through to discovery and memories • Missi sion on: reinforce the vision and objectives for FFHs • Emoti tion on: serious to playful – a personality that sets FFHs apart • Guide delines lines: : logo, colours, uniform, templates, tone of voice, style of delivery, brand and reputation
Community engagement… • Building community relationships with key stakeholders • Theatre atre schools ools: The Brit School, Croydon Secret Walls artist battles Youth Theatre Organisation, University College Croydon • Fairfi rfiel eld d Yout uth h Theatr tre: local schools involvement • Key stakehol eholde ders rs: LBC - Arts Participation, Youth Engagement, Fundraising, Music & Arts. Croydon BID
Destination hospitality Fairfield Halls show dining concept - Glasshouse • Experiences by day and by night • Conce cepts pts: grab & go, street food, wood-fired pizzas, craft ale and local beers • Destina nation tion: the place to be, eat, hang out – whatever the day of the week or time of day • VIP experi rience ences: Themed Hospitality packages linked to show genre • Custome omer-focu ocuse sed: service, standards, authentic-styles and taste – all underpinned with sustainability and provenance credentials
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