Partnership Event - 31 mei Password : Google2017 Proprietary + - PowerPoint PPT Presentation

WiFi : Google Partnership Event Partnership Event - 31 mei Password : Google2017

Proprietary + Confidential Welkom Richard van Cleeff, Sales Acquisition Lead, Benelux Proprietary + Confidential Proprietary + Confidential

Google Confidential and Proprietary

I am here! Google Confidential and Proprietary

Now reach is plentiful but attention scarce Reach was scarce and attention plentiful

Attention is Scarce Human Attention Span 12 seconds 8 seconds 2000 2015 Source: Microsoft, May 2015

Goldfish have more attention

Sports is a Gaming is Women are Men man's game for kids homemakers buy cars Proprietary + Confidential Source: Mobile search & video behavior analysis, Millward Brown Digital, U.S., January-June 2015

60%+ 45%+ 40%+ 60%+ of sporting goods of video game of home-goods of auto searchers shoppers who searchers on searchers on on mobile engaged with relevant mobile are 35+ mobile are male are female YouTube content on mobile are female Proprietary + Confidential

Proprietary + Confidential Google Partners Vincent Visser, Partners Program Manager Benelux Proprietary + Confidential Proprietary + Confidential

Partner Academy Differentiating our badged agencies Google Partners Program Confidential and Proprietary

Partner Academy 5 Badge specializations Mobile Display Video Shopping Search Google Partners Program Confidential and Proprietary

Partner Academy Check your Partner status Confidential and Proprietary

Proprietary + Confidential The most important bookmarks Game On Plus Partner Academy G+ Community News Bulletin With Game On we’ll be Partner Academy is the In the G+ Community we The Partners News setting challenges for you global agency training keep you up to date about Bulletin is a bi-weekly and reward you for program for Google product updates and webinar for all agencies. winning new business. Partners agencies only. Partners events. Our product experts will Take part in Game On and We provide in-person, It is also an easy way to be the first to give you the win amazing prices for online and on-demand ask AdWords related latest updates about you and your team. trainings. questions to agencies. AdWords and Analytics.

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Proprietary + Confidential Partner Academy g.co/ PartnerAcademyNL

Partner Academy Partner Academy Business coaching & strategy Advanced Trainings Partner Academy C-suite Certification trainings in the office Partner Academy C-suite Business Coaching ● Free trainings to get certified ● Executive training program ● 6 month agency acceleration ● AdWords topics: Mobile, Video, ● Account Directors and Sales programme Search, Display & Fundamentals Directors only Training on every aspect of ● ● Exclusively available to Badged running an agency agencies. ● Business coaching for top 20 Sign-up for trainings → Launched earlier this year g.co/PartnerAcademyBE Google Partners Program Confidential and Proprietary

Proprietary + Confidential Google Partners Nederland G+ Community

Google Partners Proprietary + Confidential News Bulletin Tuesday, 13:00 (bi-weekly) ➔ 10-15 minutes ➔ Latest product updates & agency ➔ insights Live from Google Dublin ➔

Proprietary + Confidential Samenwerken met uw contactpersoon Hoe kan uw contactpersoon bijdragen aan de groei van uw bureau? Proprietary + Confidential Proprietary + Confidential

Value Proposition: How we can help? development Business Dedicated Consultancy on Account set-up and Ad-hoc Meetings and events How can we help? High Value Proposals Implementation with Agency prospects 2 dedicated resources Education ● Agency Development Manager (Sales Rep) Acquisitie ○ Education on AdWords & Ongoing support and New product & Beta Sales Training suggestions on how to ● Account Strategist improve new campaigns (Campaign Specialist) Performance Same Store ○ Review Growth QBRs Strategic Check-in Google Confidential and Proprietary

Proprietary + Confidential Interview met Tamer Saglambilek, eigenaar van Sales Care Proprietary + Confidential Proprietary + Confidential

MEI 2017

Acquisitie Focus op kwaliteit Maak het persoonlijk Wees onderscheidend

“The competitor to be feared is the one who never bothers about you at all, but goes on making his own business better all the time.” Henry Ford

BANT Budget Autoriteit Need Timeline

NEE

FOCUS

PERSONAL BRANDING

GESPONSORD DOOR #DSA17

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