Mei International srl 1
Mei International srl MEI International is the oldest Company in the world producing woven labels machines. Since 1975, with introduction of the thermical cutting system, MEI has changed the philosophy in the production of woven labels. To date MEI has sold more than 3.000 looms all over the world. The most important results in the technological field: 1975 ITMA Milan, Italy. First Company in the world to introduce the loom with the thermic slit 1991 ITMA Hannover, Germany. First Company in the world to introduce the technology for the WOVEN JACQUARD POSTERS production. 1995 ITMA Milan, Italy. First Company in the world to introduce the ULTRASONIC CUTTING TECHNOLOGY on-loom. 1996 ATME Greenville, USA. First Company in the world to introduce JACQUARD SCARVES. 1999 ITMA Paris, France. Introduction of the VIRTUAL COLOR technology (photo weaving) for the production of woven labels, poster and cloths with network connection between CAD & LOOMS. 2007 ITMA Munich, Germany. Introduction of the “PRESTIGE” woven label with the new high technology resolution. 2011 ITMA Barcelona, Spain. Presentation of the new cad-system with QR-CODE technology. 2
Mei International srl MEI SUCCESSES SINCE THE BEGINNIG… … LATEST TARGETS AND DEVELOPMENTS 2007 ITMA Munich - Germany PRESTIGE LABEL 2011 ITMA Barcelona - Spain QR CODE – Numbering 3
Mei International srl Label Trend Evolution . The evolution of thermo-sealed labels in the past 30 years has gone through three main steps: In 1975 the production of labels was based on LOW DENSITY , mostly produced with TAFFETA MACHINE and the loom market share was as follow: 95% TAFFETA (60 ends/cm) 5% SATIN (120 ends/cm). With the introduction of HIGH DEFINITION labels in 1984 , this label has grown up getting bigger portion of TAFFETA market. The new partition is: 95% TAFFETA (60 ends/cm) Low Density Labels (50%) High Definition Labels (45%) 5% SATIN (120 ends/cm). At the ITMA 2007 in Munich, MEI International presented and promoted the PRESTIGE LABEL SATIN. This label combined with Mei Air-Jet loom gives: highest quality, highest density and competitive price. From 2007 till now the market share of prestige label grow up: 55% TAFFETA (60 ends/cm) Low Density Labels (10%) High Definition Labels (45%) 45% SATIN (120 ends/cm) Bright Labels (5%) PRESTIGE LABELS (40%) MEI International, thanks to its experience and its global vision of world label market, thinks and believes that is going to happen soon the definitive overtaking SATIN machines against TAFFETA. 4
Mei International srl PRESTIGE SATIN Advantages and profits compared to traditional high definition labels PRESTIGE labels quality, compared with the traditional HIGH DEFINITION labels, offer highest quality, best definition and cheapest price. The below table shows the real profit difference between PRESTIGE SATIN and “classic” high definition labels. TAFFETA SATIN SELLING LABEL PRICE 0,1242 USD 2'414’953 3'503’948 PRODUCTION (labels/year) YEARLY TURNOVER 257'185 USD 378'344 USD PROFIT DIFFERENCE + 121'158 USD 5
Mei International srl Moreover, the PRESTIGE LABEL used for wash care, permit to realize small characters and little details better than traditional damask. This innovative technology, even if applied to “simplest” labels, gives evident profit margins TAFFETA SATIN SELLING LABEL PRICE 0,0337 USD 10'973’856 PRODUCTION (labels/year) 8'879'279 YEARLY TURNOVER 253'197 USD 308'479 USD PROFIT DIFFERENCE +55'282 USD 6
Mei International srl BEYOND LABELS one loom for three products Mei suggest the loom width (170 cm), with Jacquard configuration (2400 hooks) and others adjustments, in order to switch easily between: LABELS and RIBBONS LINING and CLOTHING ACCESSORIES FABRICS NECKTIES FABRICS This is thanks to the setting developed in more than 30 years of experience and MEI textile background. 7
Mei International srl MEI AIRJET LOOM Highest performance in weaving MEI Airjet technology is the best equipment for the production of PRESTIGE LABEL. The right choice of machine and the production capacity, decide the best price of labels. Feature: elevate running speed, high efficiency performance, friendly interaction with operators and low power consumption. MEI AIRJET is the most sold machine to make woven labels. 8
Mei International srl MEI AIRJET LOOM Highest performance in weaving TANDEM NOZZLE: it is an innovative technology that allows to weave special yarns, usually difficult for ordinary air jet looms. In addition, a clever management of air pressure optimizes and reduces the consumptions. TOUCH SCREEN: modern, intuitive and user friendly system, it permits to administrate and set easily all the parameters of machine. COMPACT MOTOR: the new main motor, assembled on swivel mounts, gives direct access to clutch unit drastically reducing the time of maintenance and replacement. 9
Mei International srl QR CODE by MEI International The future of woven labels The QR CODE (Quick Response Code) it is a special graphic symbol easily readable by common hand phone camera. The QR CODE has been created for the CODIFICATION of the information. Into a QR CODE it is possible to WRITE words and numbers that permit to use it for innumerable applications. WEB EMAIL CONTACT SCAN ACTION SMS TEXT DIALS MAPS Reading of QR code is instantaneous when phone-camera focuses the QR CODE. It shows on display the meaning of QR already DECODED (Scan) . Directly with hand phone will be possible to reach the contents decoded from the QR CODE (ACTION) . 10
Mei International srl What to do with QR Codes? The main characteristic of QR CODE is to be INTERACTIVE. A simple QR CODE applied to a product permits clients to reach a huge quantity of information with a simple “click”. 1. WEBSITE: this is the first and most used application for the QR CODE. In this case, the QR code is just linking to a WEBSITE. In few seconds, the mobile phone camera reads and decodes the QR and connects to the WEB PAGE. Linking to a website the client can reach to an unlimited quantity of information and can interacts with the website of brand producer. 2. VIDEO: same as for the WEBSITE linking, it is possible to “send” a specific content as for example a VIDEO. Same as explained for the WEBSITE, also the VIDEO is using the “SMARTPHONE” technology and can be used for custom ized MARKETING ACTIONS towards clients. 3. TEXT: the QR CODE can be just a simple TEXT decodable offline without INTERNET connection or without linking to any WEBSITE. Just one “click” is enough and the phone shows the QR code content. 11
Mei International srl Traceability with QR Codes! ARTICLE IDENTIFICATION AND TRACKING Considered the combined action of QR CODE and DATABASE, it will be enough to read the QR CODE on labels and to send information to a DATABANK in order to use it when it’s necessary. It is possible to track and localize the article during production till its sale. BRAND PROTECTION AND ANTI- COUNTERFEITING It is surely the most interesting and useful application of this technology. Applying one label, with an UNIQUE QR CODE to each product (clothing), it is possible to check its authenticity with the support of an external DATABASE. AUTHENTIC Event Invitation / promotion Mailing Discount Voucher List Advertising / Products preview Free Product FAKE Refound Voucher REPORT Other Option … … 12
Mei International srl MEI AIRJET – 6144 Hooks QR CODE, BAR CODE and NUMBERED Label Machine 13
Mei International srl LET DO IT TOGETHER 14
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