Partnering a vision
EXCELLENCE IN EDUCA TION Greycells Education Limited :Credibility Presentation
GREYCELLS EDUCATION Greycells Education Limited is one of India ’ s leading vocational education companies offering courses since the last 16 years. Greycells Education is listed on the Bombay Stock Exchange Greycells Education is the parent company for the following education brands: EMDI Institute of Media & Communication World MediaAcademy Ironwood Sports Management TheWeddingAcademy Greycells Education trains students in India andDubai
OURTRAINING CREDIBILITY Education business established in India since 2002, Dubai since 2004 T rained 9000+ students globally Expertise in identifying industry best professionals to deliver industry relevant courses Students absorbed and placed amongst Industry leaders All its brands are well accepted in the industry and leading organisations and individuals in respective sectors Understanding of different cultural environments CSR initiative - SWA T (StudentsWorkingAgainstT obacco)
MISSION,VISION AND VALUES To create a global conglomerate that sets new standards of excellence in Vocational Education & grooms future leaders. To be an Institute of vocational learning; focusing on developing intellectual, personal and employability skills of our students. To integrate with the industry, youth and to fulfil the skill gaps and need of the industry as envisaged by the Government .
WHY INDIA India has the largest youth population Vocation education is thrust area for the Government Courses generate self employment and empower youth for entrepreneurship Fast paced lifestyle with high spending power
WHY DUBAI Global Entertainment Hub of the world Vibrant platform for Sporting Events, Leisure, Entertainment, Music, Seminars & Conferences Consistent efforts by the Tourism Board & Government to make Dubai an International arena for Live Events, Brand Activations & Global IPs Neighbouring Emirates going LIVE with similar mandates from the Governments.
STUDENT DEMOGRAPHICS - DUBAI
EMDI INSTITUTE EMDI is the flagship brand under the Greycells umbrella Offers Event Management courses and Advertising Courses in India/Dubai . Combination of FullTime and PartTime courses Accredited by Industry Bodies such as EEMA / ILEA and UK accredited by Pearson Education (Edexcel assured) Students work on over 150 events during the year . More then 500 students pass out from EMDI each year
IRONWOOD SPORTS MANAGEMENT GLOBAL ACADEMY Ironwood is Greycells unique initiative in the field of sports management, marketing and organisation training. With the massive growth and investment in sports management,broadcasting and representation,Greycells has established India ’ s only global twinning sports concept in 2016. Sport plays an important role in the growth and appeal of any global city. It is a driver of economic development and has a significant bearing on tourism, lifestyle, public health and ultimately, a city’s international reputation
WORLD MEDIA ACADEMY WMA is the digital marketing and new media training vertical under the Greycells umbrella WMA covers courses in Journalism, Broadcast (Radio &TV),Public Relations and Digital Media and Marketing WMA has trained over 400 graduates since inception
THE WEDDING ACADEMY The wedding industry is an ever booming sector with every couple desiring to have a unique and distinct wedding ceremony. The number of weddings in the world is estimated at 1,15,000 ceremonies each day, and it’s only growing. Wedding planning makes up a multi-billion dollar industry globally. The wedding planning courses prepares career roles including setting up own agency, working with an existing wedding planner, working in a hotel in the wedding division, or freelancing as a wedding specialist.
WHAT MAKES US UNIQUE INDUSTRY RELEVANT Courses designed by the industry which make students job-ready from the beginning! INDUSTRY NETWORK Network of industry professionals as faculty sharing their experiences, Greycells is the best place to network and secure a career. STUDENT DEVELOPMENT Students are taught life skills in Entrepreneurship, Leadership, Presentation & experience life changing workshops on breaking barriers. EXPERIENCE TRANSFER APPROACH Training is done by industry professionals who share live case studies. LIVE PROJECTS AND INTERNSHIPS As part of the curriculum; students have the chance to work on internships with agencies and live events during the course. GLOBAL PRESENCE With centres in India and Dubai, EMDI students have the opportunity to learn and work on projects globally.
GREYCELLS GROUP ADVANTAGE The heart of Greycells offerings in all our education verticals are: • Innovative curriculum & experience transfer approach to training • Blended learning approach • Internships are an integral part of all programs • Industry faculty model • On the job training • Vocational training leading to employability skills • Earn while you learn • Pioneers in course offerings in sunrise sectors
EMDI - DUBAI KNOWLEDGE VILLAGE • EMDI Dubai was established in Dubai Knowledge Village since 2004 and is theonly Institute offering UK accredited training solutions in Entertainment, Media &Design in a structured manner for skill enhancement. • Training Infrastructure include • Lecture by lecture content and training material as presentations • Every lecture is recorded on camera for student review and sharing • Work Placement opportunity • Ready content to train locals in managerial/ entrepreneur training in similar areas. • EMDI Dubai is authorised to issue Student Visa.
MORE ON EMDI • EMDI encourages the integration of classroom and experiential learning by providing an educational environment that focuses on presentations,projects, workshops, casestudies & live experiences • Our training model U.S.P . is based on Industry- Institute Partnerships which ensure lectures are taught by industry professionals through an experience transfer approach, based on internationally accredited curriculum. • Across all EMDI centres – over 200 industry experts who have handled prestigious events such as the Abu Dhabi Formula 1, Commonwealth Games, Dubai Shopping Festival,The Global Village, Madonna Rock Concerts,International Jazz Festivals,IIFAAwards etc teach our students • EMDI network includes centres in Mumbai, Bangalore andDubai
COURSE OVERVIEW: EVENT MANAGEMENT • Course offered as One Year Full Time Course or as oneYear PartTime Course at both Graduate / Undergraduate levels. • Primarily geared for prospective students looking at Event Management, Tourism & Culture Events. • Trains students in Creatives, Marketing, Sponsorship,Event Management,Safety, Laws, Production, Budgeting and Technicals • Extremely important towards training manpower resources for Local Organizing Committees / Global Federations / Operational team and volunteers
COURSE OVERVIEW : ADVERTISING & DESIGN • Course offered as a 1 Year Full Time Diploma or as a One year PartTime Diploma • Course covers the entire gambit of the Strategic Aspect ofAdvertising and Media Planning / Buying. • The Course focusses on media and marketing communication, brand strategy and integrated communication campaigns. • Helps in working on branding and media guidelines and dealing with sponsorship, activations and media amplification for the global stage
COURSE OVERVIEW : JOURNALISM & MEDIA • Course offered as a 1 year part time Diploma • Trains students on the writing practices for Print, Online Public Relations and Broadcast media. Improves writing, editing, reporting, and content creation skills . • Understanding of Broadcast journalism is taught and students work on editing software – Final Cut Pro – and be involved in broadcasting and recording of news and videos for events & current affairs. • This course is critical for writing articles, dealing with world media, news amplification, digital media and marketing, corporatecommunication.
COURSE OVERVIEW : WEDDING PLANNING • Course offered as 6 month part time Diploma • Trains students in Wedding Planningand Organization. • Focus on 3 broad areas of ArabicWeddings, IndianWeddings and Expatriate / International Weddings • Deals with giving information on Timelines, Unique Creative Ideas, Cost saving Tips and tricks, List of Vendors and Suppliers, and how to deal with your clientele ! • Based on the region it is customized to talk about Local Customs and Religions as well. • This course is critical to wedding planners, hotel staff, housewives and the couple themselves to understand how to create an event to remember.
COURSE OVERVIEW : SPORTS MANAGEMENT • Course offered One Year Full Time Course with option for internship opportunities in Dubai. • Primarily geared for prospective students looking at venturing into the Business of Sports Management • Trains students in Sporting Events, Celebrity Management, Digital Marketing, Sponsorship, Safety, Production, Budgeting and Technicals • Extremely important towards training manpower resources for Local Organizing Committees / Global Federations / Operational team and volunteers
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