Partnering with Communities to Partnering with Communities to Stimulate Innovation Creativity Stimulate Innovation Creativity Stimulate Innovation, Creativity, Stimulate Innovation, Creativity, and “Grow Jobs” and “Grow Jobs”
UW System structure UW System structure University of Wisconsin Board of Regents University of Wisconsin System University of Wisconsin System 2 Doctoral 11 13 Freshman/ Universities Comprehensive Sophomore UW-Extension (UW-Madison, Universities Universities Colleges Colleges UW-Milwaukee)
14 300 students 14,300 students
Experts and some “theories” Observations and experiences Thoughts and ideas
Experts and some “theories” Experts and some theories
Two economic development models Recent Traditional • Attract large existing g g • Attract Attract entrepreneurs and creative Attract Attract entrepreneurs and creative entrepreneurs and creative entrepreneurs and creative businesses and capital individuals individuals by creating desirable by creating desirable projects with tax credits and living and connected communities living and connected communities other subsidies • Emphasize Emphasize regional economic regional economic • Local economic development Local economic development development efforts where logical development efforts where logical entities compete to attract entities compete p to attract local communities build on their local communities build on their local communities build on their local communities build on their businesses businesses collaborative strengths collaborative strengths • • Local and state governments Local and state governments Local and state governments Local and state governments • • Local and state governments work Local and state governments work Local and state governments work Local and state governments work create direct financial create direct financial to improve the business climate by to improve the business climate by incentives incentives collaborating with businesses and collaborating with businesses and entrepreneurs entrepreneurs entrepreneurs entrepreneurs
Ob Observations and experiences i d i
Nelson Farms Production
Nelson Farms Production
Nelson Farms Production
Nelson Farms Production
Nelson Farms Country Store
Nelson Farms Nelson Farms
Dairy processing plant
Client: AuCurrant
Client: Saratoga Salsa Client: Saratoga Salsa Six products produced Six products produced Six products produced Six products produced at Nelson Farms at Nelson Farms include salsa, cocktail include salsa, cocktail sauce & Bloody Mary sauce & Bloody Mary mix mix 4,500 units per month 4,500 units per month National awards National awards National awards National awards
Tastings and promotions with clients
Successes Successes . . . 450+ products with over 400 entrepreneurs Nationally recognized “co-packing” expertise Sustainable – does not require grants to operate Noticeable growth in specialty food activity in C Central New York – County Ag Dev Specialist t l N Y k C t A D S i li t
. . . and failures and failures Weak distribution model Unable to entice “entrepreneurial graduates” to remain once they become successful successful
Central New York’s regional economic d development entity l t tit
Successes Successes . . . Sandbox entrepreneurial project Boot camp for entrepreneurs e2e example Several solid startups
. . . and failures and failures Urban model Local disputes over regional approach Required major marketing effort
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