Pangasius Forum Vietfish 2014 Klaas Jan Mazereeuw - QA manager 06-08-2014
About us • Founded in 1995 and based in Urk, the Netherlands • Started importing Pangasius in 1999 • Importing and distributing 35.000 Mton frozen fish products annually to > 30 countries worldwide • 50% of sales concerns Pangasius product • Since 2013 member of the Maruha Nichiro Group 2/14
Turnover Turnover (x € 1mln) 125 100 75 50 25 0 2009 2010 2011 2012 2013 2014 2015 Wholesale Retail 3/14
Retail – Private label 4/14
Think Global, Act Local Sales Sourcing 5/14
• A dedicated team of Seafood professionals active for us in Vietnam � 12 employees (4 office, 8 inspectors) � Sourcing & sales including shrimps, oilfish, octopus, squid, cuttlefish, clam, tuna, etc. � Factory & farm audits � Controlling manufacturing proces � Quality reports, sustainability projects � Lab analyses 6/14
About the new Decree � SEAFOOD CONNECTION IS VERY MUCH SUPPORTING THE NEW DECREE! 7
New Decree � Will create more transparant, level playing field � Unique opportunity to improve the quality of Pangasius in general � Will improve the image of Pangasius in long term � Connects perfect with promotion campaign Premium Pangasius ‘Your everyday Fish’ � Can temporarily cause decline in Pangasius sales but long term outlook is positive 8
New Decree • Suggestions � Get support from stakeholders in Pangasius industry � Form a Project Team to avoid implementation problems � Allow industry reasonable Fase-out period � Expand Promotion campaign Premium Pangasius ‘Your everyday Fish’ 9
Conclusions � Seafood Connection is supporting core values of new Decree � We look forward to share our suggestions with responsible organisations in Vietnam 10
Questions? Nice to meet you during Q & A
Thank you for your attention
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